(TrendHunter.com) As can be expected, the top June 2014 unique trends feature a list of bizarre products, outlandish services and unexpected design. Whether to shock consumers or to satisfy the most niche of niche…
This morning we can confirm two departures at Havas Worldwide.
Kersten Mitton Rivas, Managing Director of Havas New York, will be leaving the agency today to take on a new role as President of Source Marketing. The agency, based in Norwalk, Connecticut, is part of the MDC Partners group and specializes in “right now marketing.”
Rivas has been with Havas since 2006, when it was still called Euro RSCG; prior experience includes a stint as Account Director at FCB. Rivas’ industry accolades include the 2013 Advertising Working Mother of the Year Award sponsored by Advertising Women of New York and Working Mother magazine.
In other news, Chief Strategic Officer James Lou has also left the agency’s Chicago office. Lou joined Havas in 2011 after working on the strategy side at DDB and McCann, among others. No word on his post-departure plans.
New Career Opportunities Daily: The best jobs in media.
TDA Boulder has a new ad for Firstbank highlighting the bank’s free checking entitled “Bargain Dummy.” If ventriloquism freaks you out, stay clear of this one.
In the spot, Firstbank’s free checking is contrasted with a less promising free giveaway. A man at a yard sale holds up a ventriloquist dummy and asks, “How much is this?”
“Oh, that’s free” replies the seller. When the man inquires what’s wrong with it, the woman replies, unconvincingly, “Nothing.” As the man walks away with the dummy on his shoulder, the dummy’s eyes shift and look around. “Free isn’t always a good thing,” says a voiceover, accompanied by eerie music, “except when it comes to free checking at Firstbank.”
The creepy 30-second spot is aimed at the 16-39 audience and will run on all broadcast networks, with an emphasis on sports and primetime, as well as more than 20 cable channels, including AMC, ESPN, Comedy Centeral, and USA Network. “Bargain Dummy” will also live online on sites such as EPSN, Pandora, Hulu, Yahoo, and Tremor, where it is sure to creep out unsuspecting site visitors. The geo-targeted online buy includes Colorado, Pheonix, Arizona, and Palm Springs, Califronia. Stick around for credits after the jump. continued…
New Career Opportunities Daily: The best jobs in media.
In a stunt to show just how important brothers Joe and Gav of Sealord Smokehouse feel about their smoked salmon, Saatchi & Saatchi New Zealand erected a billboard out of Manuka wood branches (because they make a lot of smoke) and then lit it on fire.
The stunt, of course, is to convey just how important the brothers feel about properly smoking salmon. But, really, it’s a nice example of trading in old world views (one according to the car which passes by in the video) for online video views which, sadly, have only hit 110 as of this writing.
Hopefully the stunt will pay off. Because 110 views is like less than a friends and family strategy!
Here’s a bit of hilarity leading up to Cannes Lions. Making the assumption the only people who have fun in Cannes are those who win Lions (untrue as I can personally attest), an entity known only as Fuck the Lion is out with a video called, ahem, Fuck the Lion in which a 3-step process for insuring everyone going to Cannes has a good time is presented.
The process is simple:
1. Download Tinder
2. Like everybody
3. Fuck the Lion
Brilliant, really. Though it’s pretty clear one can have fun in Cannes without the help of Tinder. But it sure would be fun to see everyone create the industry’s biggest virtual (and perhaps, actual) orgy in the history of Cannes Lions.
Who’s game?
Nato’s head of social media, Franky Saegerman, argues that organisations that ignore the power of social media run the risk of having their agenda hijacked.
L’artiste anglaise Celia Smith travaille avec différents types de fils et crée à partir de cette matière des sculptures d’oiseaux qui ressemblent drôlement à des esquisses. Dans sa série, nous pouvons voir tous types d’oiseaux, des grands et des petits, des portraits individuels ou des vols groupés. A découvrir en photos.
Pinterest only launched its first paid ads with a group of brand marketers last month, but it’s already setting out to court advertising’s long tail.
The social-bookmarking company is rolling out a self-serve, auction-based ad system that it says is currently aimed at small and medium-sized businesses. Unlike the ad business it’s been getting off the ground with big brands like Kraft, Nestle, Gap and General Mills, which is priced based on CPMs — or cost per thousand impressions — the self-serve auction will take bids on a cost-per-click basis.
And while Pinterest has set high spending thresholds for brands to experiment with its “promoted pins” — asking for $1 million to $2 million commitments when it was shopping the ads around this winter — pricing in the auction will be set by the marketplace.
Beats Electronics has introduced its push for the World Cup — and it includes a plug for Apple, which is planning to buy the company for $3 billion. In the five-minute clip, created by R/GA, soccer player Neymar Jr. is given a pep talk before the start of a big game and asked to “run like it’s the last day of your life.” He’s wearing his headphones, and the pep talk is interspersed with gorgeous aerial shots of Brazil, as well as scenes of a team bus arriving at a stadium, welcomed by fans and security.
Throughout, the player wears his Beats headphones, connected to a gold iPhone 5S (there’s even a clear shot of the Apple logo). Then, the music begins. Backed by “The Jungle,” by X Ambassadors and Jamie N Commons, the five-minute film features big football names like Bacary Sagna, Bastian Schewinsteiger, Blaise Matuidi and Robin van Persie. Along with them are shots of Nicki Minaj, Serena Williams, Thierry Henry and others, all preparing to support their teams — with cues from the right color nail polish and underwear to a soccer-ball necklace on a thick chain. As Neymar Jr. gets ready for the game, he leaves behind his headphones, connected (symbolically and tangibly way to the Apple iPhone.
Beats, not an official sponsor of the FIFA World Cup, doesn’t mention the event by name.
Morgan Flatley is taking on the role of CMO for Gatorade and Propel.
Ms. Flatley, recently named an Ad Age Woman to Watch, had been VP-marketing for Gatorade. She joined the brand eight years ago, overseeing the successful launch of G2, among other initiatives during her tenure.
In her new role, Ms. Flatley will lead Gatorade’s approach to all consumer touch points, particularly the brand’s young athlete target. She will be responsible for integrating products, packaging and marketing.
Wim Wenders é um talentoso diretor que, a julgar por este novo filme da Stella Artois, também parece ser um cara muito legal. Ganhador da Palma de Ouro em Cannes e diretor de filmes como Asas do Desejo e Paris, Texas, ele foi convidado a revelar suas regras para a perfeição no cinema na campanha Perfeccionistas.
Apesar de enumerar um punhado de regras – coisas do tipo “se você não gosta de cavalos, não faça um western” ou ainda “não se apaixone pela estrela do filme”, Wenders admite que não há regras em se tratando de cinema. A não der por uma, que faz todo o sentido.
Criação é da Mother.
Post originalmente publicado no Brainstorm #9
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A McCann do Uruguai resolveu distribuir um brinde bastante sugestivo para seus parceiros e clientes, aproveitando o decreto de legalização do mercado da maconha, assinado recentemente pelo presidente José Mujica. O presentinho é um bloco de folhas que servem tanto para enrolar um baseado e ajudar as pessoas a buscarem sua inspiração quanto para anotar algumas ideias.
As opiniões em relação ao mimo ficaram bastante divididas. Teve que achou incrível e quem considerou um desrespeito. De qualquer forma, a agência conseguiu chamar a atenção.
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É inegável que muitos aplicativos têm a possibilidade de fazer uma diferença enorme na vida das pessoas. Em parceria com a Singapore Association for the Deaf, a Grey de Cingapura desenvolveu o Hearing Aide, um app que chama a atenção de deficientes auditivos a situações de emergência, como sirenes de ambulâncias, polícia e bombeiros, alarme de incêndio e detector de fumaça.
O Hearing Aide processa sons ambientais e transforma em notificações visuais e vibrações, que duram aproximadamente 20 segundos. Além dos alertas originais, é possível customizar outros alarmes, criando um banco de dados com notificações que seriam importantes para o usuário.
O aplicativo está disponível para Android na Google Play.
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(TrendHunter.com) With music festival season and summer (finally) upon us, many clothing companies are showcasing their warm weather lines with bohemian fashion shoots. If you are looking for inspiration for how to…
Rejoice, happy-go-lucky and environmentally conscious Coca-Cola-lovers. Thanks to this new “2nd Lives” kit from the brand, you can now transform your Coke into something even more delightful.
Is that just an empty soda bottle? Nope, it’s a squirt gun. Useless piece of trash? Nope, it’s a pencil sharpener, or the perfect rattle for your baby. Make your children happy. Give them Coca-Cola, and toys made from Coca-Cola. And if you have two empty Coke bottles, you can even make a dumbbell to burn off some of the calories you gained by guzzling both.
Created with the help of Ogilvy & Mather China, the campaign features a line of 16 innovative caps that can be screwed on to bottles when they’re empty, transforming them into useful objects like water guns, whistles, paint brushes, bubble makers and pencil sharpeners. It’s all part of a clever effort to encourage consumers in Vietnam to recycle, and a rare success at the sort of alchemy that seeks to reincarnate garbage as advertising (even if such attempts are a cornerstone of the marketing industry). Coke will give away 40,000 of these modified caps, which come in 16 different varieties, to start.
It’s not clear if the add-ons themselves are made from recycled material. Even if they are, producing more plastic parts might not be the best way to reduce plastic waste.
But that’s beside the point. While the caps might not quite hit the sharing chord as clearly as the it-takes-two-to-open bottles, they’re a smart bit of advertising. “What if empty Coke bottles were never thrown away?” the campaign asks. Clearly, it would mean people everywhere could finally live in a utopia where everything was made of Coke products.
Google interrupts a Viral Chart otherwise full of World Cup ads with a product you can’t buy: self-driving cars. Touting safety as its main goal, the tech giant shows a few lucky testers who are treated to a privileged ride on the two-seater prototype that comes without a steering wheel, accelerator pedal or brake pedal (kinda wierd and scary!).
The company will start test-driving the vehicles on public roads later this summer with a pilot program in California if all goes as planned. It’s not the first time Google has topped the chart with a glimpse into the near-future; its demo video for Google Glass topped the chart, long before they were ready for market.
Mankind debuts at No. 5 this week bringing to light the overlooked issue of domestic violence against men; Coca-Cola comes in at No. 6 with a creative aimed at college students; Samsung makes No. 7 boasting the features of its new curved HDTV; Castrol takes No. 8 with a thrilling challenge featuring a number of famed drivers; and Korean auto brands Hyundai and Kia debut on the chart at No. 9 and No. 10 respectively with their individual FIFA World Cup campaigns.
Evian, Marmite, BT, Specsavers and Snickers are among the brands that will get the Alan Carr treatment in a special ad break during ‘Channel 4’s Comedy Gala’ this evening.
Google’s dominance in paid search is shrinking. And the culprit is the ballooning world of mobile-apps.
Mobile will account for 85.9% of digital ad search dollars by 2018, reaching $28.41 billion, according to a new report from eMarketer released today. And Google’s share will fall to 64.2% — down from 82.8% in 2012.
Last year alone, Google saw its near-monopoly in mobile search shrivel nearly 15 percentage points, with standalone apps, such as Yelp, scooping up considerably more search dollars.
(TrendHunter.com) There are a number of reason why a person would suddenly feel the need for some privacy and the BT1-11 Foldable Lonely Tent grants them that opportunity on the fly. It is a shelter that conveniently…
Patrick Joust est un photographe américain qui capture des carrés de ce qu’il voit, des endroits dans lesquels il se trouve, avec beaucoup de sensibilité : des vieilles voitures, des photos de motels prises lors de nuits brumeuses et différents types de paysages. Une sélection de son travail à découvrir en photos.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
