(TrendHunter.com) These elegant Givenchy shoes update the iconic canvas slip-on design with this stylishly high-fashion robotic print.
If you’re into sci-fi shows and geeky comics, these hip street shoes…
Le studio allemand Design Addicted nous démontre avec Glitch Me sa capacité à modifier, détourner et répéter avec talent différents éléments pour leur donner une seconde vie. Des compositions impressionnantes et visuellement impactantes à découvrir dans une série d’images.
“It’s nice to see family happiness again,” says the ever buffoonish Lou Avery toward the beginning of the 84th episode of a show that has systematically destroyed — or at least gravely endangered — just about every family it has portrayed.
He’s responding to a Burger Chef idea from Peggy positing not only that this fast-food chain is the glue for the harried contemporary family but also something much bigger: that something like family happiness is even possible post-divorce, sexual revolution, Vietnam and media-driven atomization and so on and so forth.
Everyone, Don included, loves the idea, but that doesn’t prevent the dethroned creative royal from undermining his once-charge-now-boss in a get-under-your-skin way that only family members can do. It says everything you need to know about the role of the familial unit in “Mad Men.”
This Coors Light ad is definitely different and it’s definitely strange. It talks about going to bed not in your bed, paint fights, pantlessness, fuzzy handcuffs, magic tricks, ballerina, awkwardly-placed Japanese men, men on a bus wearing sumo wrestling suites, plastic balls with men inside and donkeys named Richard.
Oh and it’s narrated by a guy wearing a bear head hat. That talks.
Created by Leo Burnett Toronto, directed by Soft Citizen directorial duo The Perlorian Brothers, and edited by Rooster Post’s Marc Langley, the spot aims to highlight possible adventures of the impending summer season. While drunk, apparently.
This Coors Light ad is definitely different and it’s definitely strange. It talks about going to bed not in your bed, paint fights, pantlessness, fuzzy handcuffs, magic tricks, ballerina, awkwardly-placed Japanese men, men on a bus wearing sumo wrestling suites, plastic balls with men inside and donkeys named Richard.
Oh and it’s narrated by a guy wearing a bear head hat. That talks.
Created by Leo Burnett Toronto, directed by Soft Citizen directorial duo The Perlorian Brothers, and edited by Rooster Post’s Marc Langley, the spot aims to highlight possible adventures of the impending summer season. While drunk, apparently.
At the recent White House Correspondents’ Dinner in Washington, one of the big comedic targets was CNN. Both President Obama and host Joel McHale made fun of the cable news network, with Obama mocking CNN’s widely criticized overkill coverage of the disappearance of Malaysia Airlines Flight 370.
“I think they’re still searching for their table,” Obama quipped in reference to the CNN staffers in attendance, and during McHale’s routine a C-SPAN camera offered a reaction shot from CNN anchor Wolf Blitzer — who had apparently found his seat, but did not look very happy. He had a thin-lipped, barely-there smile on his face, as if he was only begrudgingly enduring the ridicule.
Honestly, I felt for Wolf. He’s been at CNN since 1990, one year shy of a quarter-century, and it’s gotta suck having to watch his once-respected network become an easy joke (and a ratings-challenged one at that).
Under the terms of the $48.5 billion deal, AT&T will pay about $95 a share in stock and cash as it looks to gain leverage in negotiations over its video offerings.
Last week, two Hungarian creatives crafted a bit of ingenuity as part of their job seeking efforts. The pair, Zsofi Toth and Denes Szanto, took advantage of an industry gathering, the annual Hipnozis award show which occurred last Thursday night with the Friday Saver Project.
Knowing there’d be a good chance some attendees would wake up with a hangover the next day, the pair had a hostess hand out farewell gifts at the end of the night which consisted of a greeting card with contact information and an aspirin.
No word on any offers yet but the video is getting some good traction.
Urbane projects a conçu et construit une maison à Applecross, en Australie. La modernité et l’intemporalité s’étendent sur les trois niveaux de cette demeure. Cette maison atteint un niveau de finitions de luxe et un design personnalisé grâce à ces créateurs. Plus de détails dans la suite.
There are ads that poke fun at other brands. There are ads that poke fun at the ad industry. There are ads that poke fun at big brand advertising. There are ads that poke fun at advertising’s propensity to over-hype the simplest of things. This ad is all four of those things and more.
We’re not going to tell you what it’s for. Just watch. We will, however, say you may feel like eating a bit more healthy after viewing this ad.
(TrendHunter.com) Italian design firm Tagmi lets bikers around the world update the look of their bicycles for a low-budget cost with the Fix Your Bike graphic decal kits. Now bikers can change up the look of their…
The Barclay brothers, the owners of the Telegraph, are the richest people in media and advertising in Britain, according to Campaign’s analysis of The Sunday Times Rich List 2014.
(TrendHunter.com) The latest Nike Kobe 9 EM ‘Pop Art Camo’ sneaker designs combine customer customization with the iconic silhouette of the traditional Nike Kobe sneaker design. The result is a dapper and…
Tom Sewell will ascend to the role of president of McGarryBowen New York effective July 1, the agency said Monday.
Mr. Sewell was previously executive managing director, leading the Verizon account. He replaces Jennifer Zimmerman, who has been serving as acting president since Bill Borrelle left to join Pitney Bowes in September 2013. Ms. Zimmerman will return to her role as the Dentsu Aegis shop’s global chief strategic officer.
Mr. Sewell joined the agency in 2008, and since then has led a portfolio that includes JPMorgan Chase and Reebok. He led the launch of Verizon Droid and helped the agency attain agency of record status for the client. Prior to coming to McGarry, he was a VP at Merrill Lynch. He has also spent time at Y&R and Lot21.
Hiring a fashion designer to make a T-shirt for a rat. Sponsoring a soccer team best known for its embarrassing losses. These seem like particularly odd ways to spend an ad budget.
But when the product is a new TV show that forces traveling celebrities to find entertaining ways of getting rid of cash quickly, it's actually pretty fitting as marketing.
To promote 24 Hours to Go Broke, a new series on the UKTV network, Wieden + Kennedy London did both of the above, as well as the following:
• Bribed a farmer to paint an ad on the side of his cows
• Paid a restaurant owner to temporarily rename his fish and chips shop, and its menu, after the show
• Paid a street musician to hand out money
• Perhaps most amusingly, got passersby in London's art-heavy Shoreditch neighborhood to shave their beards into buckets, then used the trimmings to create lettering for a billboard
See those videos below. Because even though it's gross to make a sign out of a salad of stranger facial hair, it's certainly original.
Print
Ford
Advertising Agency:Blue Hive, Buenos Aires, Argentina
Executive Creative Director:Sebastian Castaneda
Creative Director:Juan Mesz, Fernando Zagales
Art Director:Fernando Zagales
Copywriter:Juan Mesz
Illustrator:4humans, Flamboyant Paradise
Photographer:Charlie Mainardi
Client:Juan Carlos Janocko, Fernando Vega
When AdFreak’s Roo Ciambriello, who is our favorite new ad writer, said the new Cornetto Cupidity ad entitled 40 Love “is totally worth the watch” and is “a bit like a softer and sweeter Judd Apatow movie” and that there might be “Pabst Blue Ribbon in there somewhere,” we were hooked.
We grabbed a cup of coffee and tuned in for the ride. And a beautiful ride it was. We’ve discussed the Cornetto Cupidity series before, most recently here and in out Marketingland Creative of the Day column here, and this one did a fine job extending the notion love is, well, like eating a soothing bowl of ice cream.
Or something like that. After all, Cornetto isn’t doing this just for fun. They would, of course, like to sell some ice cream along the way otherwise they should just close up shop, move to Hollywood and start making movies.
This 8 minute video features English singer/songwriter/actress Lily Allen who falls (literally) for for a beautiful professional tennis payer who, at first, isn’t so keen on Allen. But after drinking in some of Allen’s coyly sweet playfulness, she’s hooked. And so are we.
It’s an endearing love story that has as much fun exploring young love as it does toying in internet memes. Watch. You’ll see what we mean. Whether or not any of this is selling ice remains to be seen. But the series, out for a year or two, certainly has captured the attention of the press and viewers.
By the way, Roo, we were drinking PBR in college long before the hipsters discovered it. Yet it was just as hip back then and tasted just as shitty as it does today. Nothing really ever changes.
Japanese beer brand Sapporo has a message for Americans: It no longer wants to be confined to sushi.
The brew is debuting its first U.S. TV ad on Monday as it seeks to grow awareness and widen its appeal beyond Asian cuisine and into the hearts of more premium-beer drinkers.
The ad does not betray the brand’s heritage. Rather, it weaves animated Japanese imagery like a samurai, dragon and taiko drums into a modern party scene. The spot, which is by DentsuBos of Canada, is scheduled to run on cable networks in New York, Los Angeles and San Francisco as part of a $2 million campaign including digital, out-of-home and PR.
O uso da bicicleta como transporte alternativo está cada vez mais em evidência, com uma boa parcela da sociedade pedindo por melhorias nas ciclovias e por mais respeito dos motoristas à quem faz um trajeto pedalando. No entanto, quem usa a bike como meio de transporte sabe que o relevo do local influencia bastante na escolha do caminho do pedal.
Há alguns anos, o Google Maps já mostra a versão ciclística de trajetos no mapa, indicando o tempo estimado para percorrer o trecho escolhido, e agora traz também um indicador de inclinação para os ciclistas.
A ideia é bem simples, mas muito útil: de um ponto A até um ponto B, o Google Maps agora mostra tanto o tempo estimado e comprimento do trecho, quanto também quantas rampas e ladeiras o ciclista terá de enfrentar.
É um jeito interessante de ajudar a escolher caminhos que, apesar de serem um tantinho mais longos, sejam mais leves para quem pedala, evitando excesso de suor e de esforço – lembrem-se que tem muita gente usando a bike para ir até o trabalho, e não é exatamente comum que empresas tenham vestiários disponíveis para seus funcionários.
Segundo o TechCrunch, o indicador de inclinação está disponível em todos os 14 países onde o Google Maps oferece rotas ciclísticas – que incluem a Áustria, Austrália, Bélgica, Canadá, Suíça, Alemanha, Dinamarca, Finlândia, Grã-Bretanha, Holanda, Noruega, Nova Zelândia, Suécia e EUA. O Brasil, infelizmente, ainda fica de fora.
Post originalmente publicado no Brainstorm #9
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Land Rover UK has moved its retail marketing account to Lida, the M&C Saatchi digital and direct agency, following a competitive pitch.
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