John Lewis celebra 150 anos com filme cheio de nostalgia

A rede de lojas britânica John Lewis é conhecida e reconhecida por seus ótimos comerciais de Natal, que sempre trazem uma história emocionante acompanhada por uma versão bacana de algum som clássico. Agora, comemorando seus 150 anos, a pergunta que muitos se fizeram foi: será que eles vão conseguir fazer algo à altura do que fazem no fim do ano? A resposta está em Never Standing Still, filme cheio de nostalgia criado pela Adam & Eve/DDB.

 Por um momento, a impressão que tive é que estava assistindo a uma releitura de Follow Me, série de fotos de Murad Osmann, já que muitos dos personagens só eram vistos por trás, mas logo tudo começou a fazer sentido.

Ao som de This This Time Tomorrow, música do The Kinks que ganha interpretação de Gaz Coombes (ex-Supergrass), vemos que através dos tempos, as pessoas nunca ficaram paradas e sempre evoluíram e buscaram algo melhor. Assim como a própria John Lewis.

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Androgynous Glam Rock Editorials – The Sean Tofts by Carlos Khu Image Series is Accessory-Enriched (GALLERY)

(TrendHunter.com) The Sean Tofts by Carlos Khu image series captures glam rock inspired menswear pieces. The rookie model poses amidst a prop-filled studio that features dispersed sheets and geometric flag elements….

Gold Luxe Beach Editorials – The Vogue India May 2014 Photoshoot Stars Ashika and Magdalena (GALLERY)

(TrendHunter.com) The Vogue India May 2014 cover shoot concentrates on a specific colorway for the summer season: white and gold. Both of these hues accentuate the striking tan the two models have acquired after…

Temporary Tattoo Crowns – Henna Heals by Frances Darwin Decorates Heads of Cancer Patients (GALLERY)

(TrendHunter.com) There are a few ways for cancer patients to embrace the life-altering symptoms of their sickness such as wearing beautiful scarves, fun wigs and even proudly displaying hairless features; Henna…

How Tech Took a Bite Out of the Ad Industry


The best content: ad-free

While 35% of content was viewed without ads through subscription services in 1994, today it’s 60% to 65%, said Rishad Tobaccowala, chairman of Publicis Groupe’s DigitasLBi and Razorfish. For $60 a month, people are paying for access to “the best content in the world without ever seeing an ad,” he said, totaling the cost of subscribing to Netflix, HBO, Showtime, Hulu and Spotify or Pandora.

If anything, technology has advertising in its teeth, keeps shaking it, and won’t let go. Even the tech giants who do more to shape the industry than anyone else — Google and Facebook (which notably didn’t exist 20 years ago) — keep struggling to find formats that work both for consumers and advertisers, who are left serving ignorable pre-roll, blending into other content with native ads or creating branded entertainment to stay in the game. That they haven’t fully succeeded means ad dollars haven’t just shifted, they’ve gotten less important in the broader economy.

Continue reading at AdAge.com

Marketers and Procurement Learn to Love Each Other


Marketers and their procurement people are learning to love each other several years into a marriage arranged by their senior corporate executives, even if they don’t always see eye to eye.

A new survey by the Association of National Advertisers finds relations between marketers and marketing procurement executives have improved markedly in the past year, though procurement people see the relationship as happier than the marketers do, and the two sides still haven’t aligned their goals.

The survey, which was set to be presented at the ANA Financial Management Conference in Naples, Fla., May 5, found 61% of procurement executives and 55% of marketers rated their relationship quality as 7 or higher on a 10-point scale. The roughly 150 respondents were split fairly evenly between the two sides.

Continue reading at AdAge.com

Modular Stone Tableware – All of a Piece by Earnest Studio is Made out of Scrap Granite and Wood (GALLERY)

(TrendHunter.com) All of a Piece by Earnest Studio, a Rotterdam-based firm founded by American product designer Rachel Griffin, is a stunning tableware line that can fulfill a slew of purposes. Although each piece…

Here’s a Peek Into a Day in the Life of Four Busy Cable Execs


Charlie Collier, President, AMC

Tuesday, May 13

Continue reading at AdAge.com

Putting the Odds on a Publicom Collapse


Tax hang-ups, regulatory delays and behind-the-scenes struggles have industry executives and analysts increasingly banking on a collapse in the planned merger of ad giants Omnicom Group and Publicis Groupe. “There is evidently a realistic chance that the merger with Publicis will not be completed, whether due to external factors or management preferences,” Pivotal Research Group analyst Brian Wieser said in a research note to investors late last month.

Progress seems stalled enough that Albert Fried analyst Rich Tullo lowered the chances of completion to 40% from 66% in a research note last week first reported by The Wall Street Journal. An Omnicom spokeswoman declined to comment; a Publicis spokeswoman in Paris did not respond to a request for comment Friday afternoon in New York.

But don’t expect either side to storm away on its own — even if one CEO starts to feel like he’s losing battles, like the fight to install his favorite as chief financial officer. The $500 million termination fee disclosed in a filing last summer and lately resurfaced in pessimistic press reports means that any unilaterally quitting party has to pay that sum.

Continue reading at AdAge.com

Ad Review: Prudential’s ‘Chapter 2’ Inspires With Second Acts


In 2011, Prudential and agency Droga5 took a slightly different approach to advertising about retirement services. No straight, boring talk of financial planning. But also no shots of youthful-looking retirees galloping across the globe or swing dancing or playing golf or snorting crushed up Viagra at seniors-only raves (that’s probably not an actual thing, but it really should be).

Rather, “Day One,” as it was called, asked real people to document their first day of retirement. The resulting short films and commercials captured the excitement of being free — and the fear of stepping into a world of unknowns. How many years of work-free bliss will you have? What will you do with all that time? And, of course, have you put aside enough money so that you don’t have to collect cans on the side of the road? As Creativity Editor Ann-Christine Diaz noted, “It was a little bit unsettling.”

Which also made it effective. Planting a seed of fear can be good marketing, especially if it’s fertilized with a bit of inspiration. Of course, there was some inspiration in “Day One.” Viewers weren’t left with the impression that Day One-ers were in dire straits.

Continue reading at AdAge.com

Artistic Stormtrooper Helmets – The Star Wars Legion Exhibit Playfully Celebrates May the Fourth (GALLERY)

(TrendHunter.com) May the Fourth might have come and gone, but that doesn’t mean people aren’t still celebrating the day with such events as the Star Wars Legion exhibit. It showcases a slew of new looks…

Blurred Cityscapes Paintings

Voici les oeuvres réalisées par le peintre italien Valerio D’Ospina. L’artiste travaille sur l’environnement urbain, plus particulierement sur des rues de New York et d’Italie. Ces différentes oeuvres sont extremements expressives, et intenses, de part la technique utilisée, en passant par les couleurs choisies et les perspectives qui placent le spectateur au centre de l’oeuvre.

Manhattan.

Driving on Madison Avenue.

Bivio.

Duomo di Milano.

Broadway and West 25th.

Cattedrale di Milano.

La Strada.

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Spacious Compact Campers – The nHome Caravan Optimizes Roominess within its Modern Boxy Body (GALLERY)

(TrendHunter.com) Despite the rectangularity of the nHome Caravan, this concept cabin expresses quite a contemporary look. The four walls and the roof of the mobile home have subtle curves applied to their flatness…

Design by Pierre Renart

Le designer français Pierre Renart créer du mobilier d’art, qu’il réalise en séries limitées ou en pièces uniques. Ces oeuvres ont la particularité d’être réalisées en bois, et de donner l’impression qu’elle sont en matériaux souples. L’artiste créer de multiples torsions sur ces objets en réalité stables et solides.

Console Mobius.

Secrétaire Vesta.

Bureau Icare.

Fauteuil Genèse.

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Moviefone Will Add Broadcast and On-Demand TV Information

Type in any title, and broadcast times and on-demand viewing options will pop up, allowing viewers to turn on a television at the appointed time or click a button and watch immediately.

Charudutt Chitrak : Interview with a photographer

“I would rather talk about me through my pictures than in words. And may be thats why I m a Photographer.”

I have always tried to create pictures that come through self expression, even in advertising no matter how tight the clients brief is .
So you would know something about me in most of my images.

According to me a picture is pointless without a photographers view point a photographer has to put something of himself in every picture he takes whether it is for selling a product in advertising, documenting the truth in journalism or the opulence in fashion.

Why are you a photographer?
Because nothing seemed easier to me, as per me photography is extremely simple and that is what makes it so complicated.
It is one of the best ways to create art and at the same time document life ,photography gives you the power to freeze moments in time, it’s upto you how beautifully you do it.

Do you remember any decisive moment when you felt ‘I want to be a photographer’?
Wanting to give photography a try as a carrier I looked for photographer to assist.
And got an opportunity to meet Pradeep Das Gupta. It was the first meeting with him in his Khirki Studio that comes closest to that decisive moment.
I was in awe of dada as everyone fondly calls him. His personality, his work and his space left no doubt in my mind that i wanted to be a photographer.

Were there any particular role models for you when you grew up?
As I was growing up it was like any other kid in school.
My role models were Arnold Schwarzenegger in Commando, Sylvester Stallone in Rocky and Cobra, Michael Jackson, George Michael, Bruce Lee, Jackie Chan. In short all the role models you can think of from my generation. I was and i am still very easily influenced . It was a great time. Sorry wish I could give a more intellectual answer.

Who was the most influential personality on your career in photography?
My mentor Pradeep Das Gupta.

How has photography changed over the course of the last couple of decades? Is execution/art direction more important than it used to be?
The shift from analogue to digital did not only changed the material, but also the pivotal moment has become a product of a more conscious thinking than what we called an accidental moment. No matter how sure or planned you were while shooting on film there was always something accidental and unforeseen to the extent of being mysterious, which you only realised when the film was later developed. That was the real juice or gift of photography to a photographer. That moment does not exists anymore. You know everything before it is printed, you are too safe and anything can be changed later on Photoshop. Todays digital photography is like knowing everything about your child even before it is born. God forbid if you had the means to design your own child your would never be satisfied and thats what digital is. Analogue is like the excitement, the joy of seeing your child for the first time.

This was exactly what we saw in the work of great masters of photography whether fashion or journalism the beauty of accident.
The technique of execution was a big part of becoming a master photographer (of course the idea was always of utmost importance).
But today you don’t have to be a photographer in the literal sense the line between a photographer and visual artist has burled out.

Today we shoot and shoot till we get it perfect or rather what we think is perfect.
Since technology is in a race to make photography a child’s play, photography has come down to only the exclusivity of subject and idea.
Which kills the romance that once revolved around execution of it, going to locations, waiting for the right moment, fabricating sets, and days of planning a shoot is in most cases has been replaced by green screen with endless days of staring into a monitor.

What do you think of the current state of Print Advertising photography in India? Is it at par with the work done worldwide?
Are you kidding..
Unfortunately today advertising and therefore advertising photography with it, is a money game. Photographers come under the category of vendors
India is going through a phase where quantity is more important than quality. Furthermore the lack of awareness and understanding of art in majority of our population makes it even worse.

To be fair we cannot compare Indian photography to the world because considering the history of advertising photography in the west we are mere infants.

I am not saying that India advertising photography is not at par with the world but there is a lack of personal style and originality in our work which is because photographers here are not encouraged or chosen for a particular assignment on the basis of there personal style but for all the other reasons like rapport, cost factors etc. May be that is why we don’t have photographers in India like David LaChappel, Helmut Newton, Antin Corbjin, Tim Walker, Steven Meisel, who have their own distinct styles. S o much so that sometimes campaigns are designed around them.

Where do you get your inspiration?
From everything around me.
Anything and everything.
Was there any time when you wanted to quit photography?
As they say once a photographer always a photographer.
You just cant stop looking at the world in light, shade , objects, perspective and shapes.

So yes quitting photography would only mean two things not earning my bread and butter through it or when i have nothing left to say.

Any current work in Indian Advertising that you find exciting? Especially Print?
Hoping to see one soon.

Whats your dream project?
My dream project would be to create fashion images influenced by social issues and current affairs. I feel in india our view on fashion photography is very limited to conventional aesthetics and beauty (what ever that means). And this is most evident in the field of celebrity portraits in India. I would really enjoy shooting a series of Indian celebrity portraits in my own way. Something that talks about there achievements, personality secrets etc. Rather than just a beauty picture.

Who would you want to spend a dinner with?
I. Cant think of one person I am more influenced and greater than that.

Whats on your iPod?
I can’t find my i pod may be its lost. But if you want to know what was on it then everything from trance to techno, underground to U2, Sting etc.

Mac or PC?
I am not a techno loyalist.
Which ever is more convenient and simpler to use at that moment.
Currently Mac though.

 

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The post Charudutt Chitrak : Interview with a photographer appeared first on desicreative.

Reporter’s Notebook: At Cable Convention, an Industry Tries to Face Up to Its Tarnished Reputation

Executives and officials concede that cable’s business image suffers from rising rates, service failures and the dreaded wait for the cable technician.



Media Decoder: Documentary Channel Aims at an ‘Underserved’ Audience

As studios have largely sidestepped the genre, a distributor step is expected to step in this month with Docudrama Digital Channel, a free ad-supported service.



Advertisers Seek a ‘Second Screen’ Connection With Viewers

Companies try to reach multitasking television watchers through their smartphones, tablets and laptops with Twitter and Facebook posts that are relevant to popular programs.



For Luxury Magazine, an Unusual Exclusive

Jason Binn, the founder of DuJour magazine, had met Mr. Sterling in the past. His advice to reporters sniffing for a story:

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“Just pick up the phone.”