Outdoor, Print
Teuto
Advertising Agency:Artplan, Rio De Janeiro, Brazil
Creative Director:Roberto Vilhena, Alessandra Sadock, Gustavo Tirre
Art Director:Andre Sampaio, Carolina Lobianco
Copywriter:Marcelo Coli, Roberto Sá
Illustrator:José Almeida
Quem tem idade para se lembrar daquele 1° de maio de 1994, guarda na memória um dia triste, independentemente de ser ou não fã de automobilismo ou de Ayrton Senna. Na semana passada, quando completou-se 20 anos da morte do piloto de Formula 1, todos os canais repassaram sua vida e morte, trazendo novas velhas histórias de um ídolo que até hoje é celebrado.
No caso do game Gran Turismo, a homenagem promete durar o mês inteiro, com um tributo que vai além das pistas – sem esquecê-las – e começa com o documentário Ayrton’s Wish, que revela como a memória do piloto continua viva no Instituto Ayrton Senna, organização não-governamental que já beneficiou mais de 2 milhões de crianças em 1,3 mil cidades brasileiras. A direção é de Tamir Moscovici.
O pacote Tributo a Ayrton Senna ainda inclui um hotsite com conteúdo especial – dois deles a serem liberados a partir de 12 e 19 de maio, respectivamente -, e uma atualização gratuita do Gran Turismo 6 para PlayStation 3.
Post originalmente publicado no Brainstorm #9
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Jet, the magazine once described as “the Bible” for African-American readers, is closing its print edition in June and will transition to a digital-only publication, parent company Johnson Publishing said Wednesday.
The digest-sized magazine, a former weekly that more recently published every three weeks, will put out an annual best of Jet issue, the company said.
Jet was first published in 1951.
Sadly, there's still a Nazi presence in Germany. Recently, an organization named Laut Gegen Nazis, or Loud Against Nazis, decided to combat the hate with lots of love—or rather, lots of likes.
On International Holocaust Memorial Day, the group encouraged a diverse group of Germans (recruited by ad agency Jung Von Matt/Elbe) to like the NDP (the country's neo-Nazi party) on Facebook and then swarm the page with positive, anti-racist messages like "For a colorful Germany." According to the case study below, more than 100,000 protesters participated in the "Like Attack," and the ensuing coverage generated some 7 million media impressions.
While it's a little unfortunate that participants had to take an action that, on its face, expressed enthusiasm for an awful political presence, the irony is obvious enough to anyone with a brain, and makes for a relatively small evil as a means for raising broader awareness of the issue.
Plus, there's the rich history in social movements of loving your enemies instead of hating them, including the work of revolutionary giants like Martin Luther King Jr.—even if the "Like Attack" doesn't have quite as much depth as some of his thoughts on the subject.
Credits below.
CREDITS
Client: Laut Gegen Nazis
Agency: Jung Von Matt/Elbe
Chief Creative Officers: Tobias Grimm, Doerte Spengler-Ahrens
Creative Directors: Hans-Peter Sporer, Henning Robert
Art Directors: Thimon Machatzke, Canhur Aktuglu
Writer: Luitguard Hagl
Agency Producer: Dennis Wendt
Sound Designer: Steven Hofmann
Digital Multimedia Artist: Joscha Kadegge
Producer: Anna Liem
(TrendHunter.com) Part two of the ‘Paracosm Travel Diaries’ sees photographer Sam LI and model Jenna Lipps exploring their sense of play. Whether it’s skateboarding along the freeway or jumping into…
L’artiste Ben Sack a choisi un stylo noir Staedtler à la mine très fine pour créer cette illustration extrêmement détaillée et géante d’une ville imaginaire à l’architecture gothique. Il dessine jusqu’à ce que son stylo n’ait plus d’encre, puis il en achète un nouveau dans le but de réaliser une illustration qui n’en finira jamais.
(TrendHunter.com) If you’ve ever been on the go and forgotten to charge your smartphone, these Modulo pocket-sized phone chargers by Idapt are designed conveniently small for stacking and give your smartphone a…
Les équipes mexicaines de Unelefante ont eu l’excellente idée de transposer l’univers pop et coloré de la marque et d’imaginer en collaboration avec le Chef Jorge Llanderal une série de tablettes de différents chocolats. Un rendu joyeux & visuellement attrayant à découvrir dans la suite de l’article.
(TrendHunter.com) Photographer Rubén Suárez has found a muse in a German-born model who goes by her first name only. Suárez admits that he was completely blown away upon his first meeting with Larisa, noting that…
Last week, outdoor advertising unexpectedly came under a double-pronged attack from a most unlikely source, The Economist. Ivan Clark explains why the news weekly is wrong.
Há alguns anos, a gente tem acompanhado na televisão as propagandas da Becel, que se posicionou como um produto voltado a pessoas que se preocupam com a saúde, especialmente do coração. Agora, a marca resolveu dar um passo além ao apresentar uma música criada com batidas do coração, transformando emoções em melodia.
Para colocar a ideia em prática, a Brandwood convocou o produtor e músico Lucas Lima. O primeiro passo foi escolher um evento que faria o coração dos convidados bater mais forte – um casamento. Noivos, pais e padrinhos foram, então, monitorados com frequencímetros, desde o momento em que se arrumavam até o casório em si. Ansiedade, orgulho, amor, felicidade… tudo foi registrado.
Em seguida, “Na Batida do Coração” começou a tomar forma, com a frequência de cada emoção sendo traduzida em melodia por Lima. Foram usados violinos, violas, violões, guitarras, baixo, bateria, Marxophone, piano, piano de brinquedo, flauta transversal, teclados, dois instrumentos de percussão e palmas.
Particularmente, acho que marca e agência mandaram bem demais. O resultado disso tudo, você confere no vídeo acima.
Ah, e para quem quiser, a música pode ser baixada gratuitamente aqui.
Post originalmente publicado no Brainstorm #9
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The Sunday Times Rich List is reimagined this year as compilation of fat cats, with a pair of glasses or a shock of hair to signal their real, affluent identity.
Young Japanese couples get their kit off, before being inserted into see-through plastic futon bags, adopting weird embraces, being vacuum-packed and then snapped by Japanese photographer Hal – all in the name of an ad to promote condom brand Condomania.
Havas has reported revenue of €389 million (£319 million) in the first quarter of 2014, representing organic growth of three per cent, after UK revenues increased by 11.7 per cent to €52 million (£43 million).
A bonkers carnival featuring a manic turn from a sword-slashing master of ceremonies, a famous mulleted Dutch illusionist, and a statue that sets the crowd chanting: “Dennis Bergkamp! Dennis Bergkamp!” is the setting for an ad celebrating Heineken’s sponsorship of the Dutch football team.
Travelodge is launching a new £25m marketing push that aims to position the hotel brand as “Britain’s favourite hotel for value”.
(TrendHunter.com) For the latest summer issue of Schön! Magazine, brunette bombshell Harriet Taylor posed in cross-stitch bikinis with unconventional handwritten phrases printed all over her body.
Schön!…
(TrendHunter.com) Artist Benjamin Sack’s city sketches are so intricate that they appear endless. Each sketch boasts inked cityscapes of places from all over the world and places he just came up with in his…
Most normal people will shudder at the thought of a whole year of electioneering as the General Election in May 2015 looms, writes Ian Twinn, the public affairs director of ISBA.
Here’s a scoop: Gelato, the Italian-style ice cream long enjoyed in Europe, is finally poised for a breakthrough in the U.S.
Mainstream food makers from Nestle to Unilever are putting significant marketing dollars behind their relatively new gelato brands as they jump on what appears to be one of the hottest crazes in frozen desserts.
Breyers, which is owned by Unilever, introduced “Gelato Indulgences” earlier this year, marking the brand’s first entrant into the segment in the States. The roll-out “is our most significant food launch in Unilever this year, so our marketing plan is crafted as such,” said Nick Soukas, the marketer’s director of ice cream. TV ads, which are by DDB, New York, target parents and position the gelato for the “ultimate date night.” Recent spots were customized to run during NBC’s “Parenthood” by referencing episode plots.
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