Reckitt Benckiser has tapped indie shop Droga5 to handle creative duties for Air Wick and Clearasil, the company confirmed Monday. It has also appointed McCann to handle Mucinex and Delsym, and Wieden & Kennedy to lead creative on Finish.
The company had initially begun a review process in December for Air Wick, Finish and Clearasil. RB added Mucinex to the list of brands for which it was hunting for a new creative agency in April.
“We are delighted that Droga5, Wieden+Kennedy and McCann will be partnering with us,” said Heather Allen, exec VP-global category development. “The quality of the strategic and creative thinking we have seen throughout the review has been superb. We’re really excited about working with our entire roster of highly creative agencies.”
Voici une cabane en bois construite dans les arbres par le château de Hautefort, en France. Cette incroyable cabane est construite autour d’un chêne centenaire pouvant accueillir jusqu’à six personnes. En plus de son confort, cette cabane délivre des paysages absolument magnifiques donnant sur la nature environnante.
The good news for TV networks: Deep-pocketed automotive advertisers still think the upfront is the place where they can lay their paws on the sports and entertainment programming they want — and the place where they can get the most bang for their buck.
Mercedes-Benz USA is traditionally bullish on the upfront, said Drew Slaven, VP of marketing. And that won’t change this year. “We like the upfront,” he said. “We find, as a company, that it’s where you put your ad dollars for the most efficiency. You get the best programming — and you get the best dollar for it.”
Despite the rise of digital and other media, TV advertising “is still the 800-pound gorilla,” Mr. Slaven added. “A lot of people question: ‘Is the 30-second TV spot dead?’ My answer is: ‘Absolutely not.’ It’s differently consumed. It’s part of a bigger toolbox. But it’s still the most effective single piece of marketing-communication material in the U.S.”
Pinterest is finally setting out to make some money.
The social-bookmarking company catapulted to renown from total obscurity among marketers and publishers in late 2011, when its user base and the traffic it delivered began to spike. It’s raised $564 million since it was founded in 2010, but has taken a leisurely approach to building a business.
That’s about to change. Last fall it announced that it would test promoted pins, and ad-industry veteran Joanne Bradford joined the team in December.
Last we saw Nicki Minaj, at least in the ad world, she was in psychedelic Pepsi commercial in which a guy and a girl somehow teleport to one of her concerts. This week, she’s back in a new campaign promoting her own brand of wine, Myx Fusions Moscato. And you’d hardly know it was her without all that cartoonish makeup she usually wears.
In a photoshoot for the new commercial, the deliciously curvaceous Minaj can be seen sporting various cleavage-enhancing bikinis while surrounded by some hot sailor dudes.
During the shoot, she filled her Instagram feed with shots from the shoot but didn’t include a single shot of the so-called wine she is promoting. Which is just as well because it’s packaged in a six pack and looks like really cheap wine cooler.
(TrendHunter.com) Contemporary designer Ximon Lee is a recent BA/BFA menswear graduate of Parson School of Design in New York. His graduate collection, entitled “Children of Leningradsky”, was inspired by a trip…
Here's an amusing bit of mischief. Coca-Cola brought together fans on both sides of one of soccer's fiercest rivalries by making them give each other sodas.
"Fair Play Machines," a campaign from McCann in Milan, shows the brand placing a pair of its signature high-tech, manipulative vending machines at opposite ends of San Siro Stadium in Milan while club teams Inter Milan and A.C. Milan were facing off there. Fans of each team could hit a button to serve a Coke to an opposing fan at the other machine—effectively forcing opponents to do something nice for one another.
The clip is full of the happy vibes to be expected from Coke ads, and a nice nod to good sportsmanship—in a league where its opposite has been disturbingly true lately.
It's also reminiscent of the brand's "Small World Machines" campaign from last year, which tried to ameliorate the India-Pakistan conflict with a similar set of interconnected machines—though softening a sports feud is maybe a less pretentious bit of peacemaking for a sugar water company.
Credits below.
CREDITS
Client: Coca-Cola
Roel Annega – CSE Marketing Director
Andreas Johler – CSE My Coke Director
Guido Rosales – EUG IMC Director
Claudia Navarro – CSE IMC Director
Francesco Cibò – CSE Content Excellence Manager
Camilla Zanaria – CSE Content Excellence Manager
Agency: McCann Worldgroup Milan
Global Creative Director: Miguel Bemfica,
Creative Director: Gastón Guetmonovitch, Miguel Usandivaras
Art Director: Cristina Caballero
Copywriter: Curro Piqueras
Graphic Designer: Marina Tercelán
Account Manager: Sanziana Fanica
Account Director: Andrei Kaigorodov
Agency Producer: Massimo Busato
Production Company: Filmmaster Productions
Director: Edoardo Lugari,
Executive Producer: Karim Bartoletti
Producer: Elena Marabelli
Editor: Francesco Cusanno, Toboga
Music: Alberto Cimarrusti, Bronze Radio Return
Jab?ka Adam est un magasin créé par Mode:lina, dans l’esprit des différents Apple Store. Ses propriétaires voulaient quelque chose de frais et décalé, c’est pourquoi les architectes ont été inspirés par le nom : une combinaison de pommes rappelant la marque Apple et le nom du propriétaire « Adam ». L’univers du magasin reprend l’ambiance des marchés de fruits.
It may appear to be all shrimp and celebrities, but the real business of the upfronts, when TV networks look to secure the bulk of their ad dollars for the fall season, doesn’t take place on the stages of Carnegie Hall and the Beacon Theatre. Instead, deals are made during private discussions leading up to the dog-and-pony show, and over the course of long nights and piles of pizza boxes in the weeks following.
The basis of conversations tend to be the same every year: how much of advertisers’ budgets will be allocated to upfronts vs. the “scatter” market where prices can fluctuate; how inventory will be packaged; potential integrations; and, of course, arguments over price hikes. But in any given year there are hot-button issues — last year’s included audience measurement and how NBC Universal priced reruns of “Modern Family” on USA.
This year’s broad conversations will be similar to those of a year ago with many of the same challenges, like ratings erosion and cross-platform measurement, still a concern. But words like “data,” “research” and “programmatic” will be the new wildcards.
(TrendHunter.com) German travel equipment manufacturer Heimplanet has introduced ‘Mavericks,’ an inflatable multi-purpose tent inspired by the crystal structure and molecular properties of the diamond….
Os visitantes da John Hancock Tower em Chicago, nos EUA, têm agora mais uma atração quando visitarem o edifício. Além de apreciarem o horizonte, poderão também experimentar dar uma ‘espiadinha’ lá embaixo. Novas janelas com a aterrorizante possibilidade de inclinar foram instaladas no topo do prédio, colocando você alguns poucos graus para frente e oferecendo uma vista diferente lá pra baixo.
Pessoas como eu, que não lidam muito bem com altura, vão considerar isso uma espécie de mini montanha russa – só o fato de não ter um mísero cinto de segurança já me deixou alarmada, ainda que eu saiba que bastaria dar um pulinho para o lado para sair da plataforma que inclina.
Nesse vídeo, o engenheiro até se esmera em explicar o funcionamento desse deck reclinável, mas eu só consigo imaginar como essas barras de apoio ficariam suadas se eu fosse experimentar essa brincadeira.
Apesar do medo, não dá pra deixar de reconhecer que é um jeito criativo de revitalizar a experiência de visitar um arranha-céu.
Post originalmente publicado no Brainstorm #9
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Awkward timing: Just as Omnicom CEO John Wren was doing damage control after the breakdown of a $35 billion mega-merger with Publicis, the International Advertising Association gave him an achievement prize.
The IAA, meeting in Beijing, gave two people its top honor: Wren and PepsiCo CEO Indra Nooyi. Neither attended the IAA World Congress, and their awards were collected by members of their teams.
The conference in Beijing opened Friday, hours after the two ad giants announced their plans for a “merger of equals” had fallen apart, despite more than nine months of work. Executives blamed differences over leadership positions and cultural differences. The merger was also held up by a delay getting clearance from Chinese regulators.
Um porta-cartões esquecido em um táxi por uma bela mulher é o ponto de partida de uma aventura inesquecível, proporcionada pela Heineken e Wieden+Kennedy de Amsterdam no novíssimo filme The City.
Para encontrar a dona do objeto, o protagonista do filme resolve seguir os passos da mulher visitando os locais indicados por seus cartões, o que inclui algumas paradas bem inesperadas, como um estranho barbeiro, um divertido alfaiate, uma corrida de cavalos e algumas baladinhas…
Com a afinada produção da Traktor, o filme tem ritmo de videoclipe, e prende a atenção da gente. Tudo ao som de Bossa Nova Baby, de Elvis Presley.
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From the TV upfront map to the live blogs and after-reports, one stop for all things upfront.
Lindsay Pattison, the UK chief executive of Maxus and chair of Media360, explained the importance of events such as Media360 to the industry and the strong themes that were coming out of the two-day conference.
Bright, bold sofas and beadspreads, fabulous dinner parties and classic modern design are the order of the day in Habitat’s new campaign.
Sony is launching a bespoke social network for the upcoming World Cup in Brazil that will form the centrepiece of its multi-million pound sponsorship of the tournament.
Fairtrade International has created an animated film to highlight its new sourcing programmes designed to help farmers scale up their sales of Fairtrade goods.
Le photographe basé à Los Angeles Max Wanger nous offre des clichés très réussis, qu’il réalise tout au long de ses différents voyages. Des images d’une grande fraîcheur, qui donnent envie de prendre le large et de partir en ballade. Plus d’images sur son portfolio et dans l’article.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
