Reckitt Benckiser Adds McCann, Droga5 and Wieden & Kennedy to Roster
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Reckitt Benckiser has tapped indie shop Droga5 to handle creative duties for Air Wick and Clearasil, the company confirmed Monday. It has also appointed McCann to handle Mucinex and Delsym, and Wieden & Kennedy to lead creative on Finish.
The company had initially begun a review process in December for Air Wick, Finish and Clearasil. RB added Mucinex to the list of brands for which it was hunting for a new creative agency in April.
“We are delighted that Droga5, Wieden+Kennedy and McCann will be partnering with us,” said Heather Allen, exec VP-global category development. “The quality of the strategic and creative thinking we have seen throughout the review has been superb. We’re really excited about working with our entire roster of highly creative agencies.”
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