(TrendHunter.com) While many have heard the idea of “open-concept architecture,” Martin Dulanto takes this to the next level by allowing the living area of the Casa Seta House spill out into the public…
Tesla Motors just got one hell of an unsolicited endorsement, in the form of a glowing review from Model S owner and massively popular cartoonist Matt "The Oatmeal" Inman.
In a lengthy two-part cartoon, Inman first gushes about his love for the electric car (which he calls his "Intergalactic SpaceBoat of Light and Wonder"), then follows up in Part 2 with a request that Tesla Motors founder Elon Musk help invest in preserving the lab equipment used by the company's namesake, Nikola Tesla.
Skeptics will, quite reasonably, note that the lavish praise of Inman's review could be seen as simply buttering up Musk for Part 2's considerable donation request, a whopping $8 million toward Inman's own goal of building a Tesla Museum.
But clearly if Inman's only goal were coercing money from Musk, he could have done so without spending nearly so much time describing in detail his love for the Model S.
He dotes on the car's touchscreen controls, its safety features and its all-around stellar performance. He also spends considerable time, as many Tesla Motors fans do, assuaging fears from overhyped concerns about range (260 miles between charges for his 85 kwh battery) and potential for fire (very low, considering lack of gasoline and a software upgrade implemented after a few early, non-injury fires).
And then, of course, he asks Elon Musk for $8 million.
Obviously, Inman is no journalist, so he's not bound by any sort of perceived conflict of interest. If anything, he deserves points for being rather candid with his two-part Tesla-themed opus. There's also the fact that Inman has been no slouch on the Tesla Museum fundraising front, having generated $1.37 million in donations from fans to save the inventor's lab from destruction.
In the end, Inman's positivity, proven passion and direct appeal have effectively put Musk in quite a bind.
The entrepreneur's beloved vehicle now has a sky-illuminating endorsement from one of the Internet's most popular creative talents, and it comes at a vital moment in Tesla's goal of becoming a mainstream national auto brand.
But will he feel indebted enough to Inman to cough up $8 million and co-found a museum to one of history's greatest inventors? Time will tell. Or as Tesla himself put it, "Let the future tell the truth, and evaluate each one according to his work and accomplishments."
(TrendHunter.com) It is not every day that a fashion publication indulges in a 10 day photoshoot, yet when they do people can be assured that it will be wonderful; case in point, the W Magazine ‘Gilt Trip’…
“Mad Men” was called one of the best-written shows on TV soon after its debut in 2007, but it is returning for a seventh and final season to a TV landscape that’s much improved in the interim. Viewers, meanwhile, may be increasingly impatient as the end approaches, following a sixth season whose slow burn sometimes risked intertia.
Because the final episode won’t run until 2015, however, there’ll be plenty of time to talk it all over here. The rest of the media, of course, will cover the phenomenon too, starting this time around with a Time cover story, “The Last Days of Mad Men.”
This page includes all of our new “Mad Men” and “Mad Men”-era news, columns and video, including recaps by Matthew Creamer (spoilers follow) and our version of a “Mad Men” Mad Libs (your chance to rewrite TV’s best writing).
Promo, Direct Marketing, Design
Antarctica
Advertising Agency:AlmapBBDO, São Paulo, Brazil
Chief Creative Officer:Marcello Serpa
Executive Creative Director:Luiz Sanches
Creative Director:Marcos Medeiros, Andre Kassu
Art Director:Caio Tezoto
Copywriter:Carol Nigro
When last we heard from director Gus Van Sant, he was winning Oscars for “Milk” and making guest appearances on “Portlandia.”
Today we learned that he’s also a fan of sleek sports cars and sleeker ad campaigns.
His latest series, created for Germany’s Serviceplan and production house Iconoclast, concerns the new hybrid BMW i8, an environmentally friendly ride which will soon “begin appearing on the streets of Beverly Hills and Greenwich ” (not to mention the streets of Gotham City).
The first spot reveals that he’s still friendly with Kurt Cobain:
The second expands on that previous point…
New Career Opportunities Daily: The best jobs in media.
(TrendHunter.com) Whether showcasing pedigree pooch pets or playing card decks, these Peter Pan collars from Les Nereides embody an eccentric style aesthetic. The unique collar accessories bring a fairytale inspired…
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Samsung focuses on the Galaxy S5’s camera, McDonald’s promotes its new $1-for-any-size-drink offer with a focus on Coca-Cola, and, in the wake of all the love moms have been getting lately (e.g., see Facebook’s touching Mother’s Day commercial), Kohl’s says “Yes to dads everywhere” as part of its continuing “Find your yes” campaign in a spot shot from a new father’s POV. (Father’s Day, by the way, is coming up on June 15.)
As always, you can find out more about the making of the best commercials on TV at Ad Age’s Creativity.
Outdoor, Print
Wwf
If the ice melts away life melts away.
If we waste energy the planet will foot the bill.
If we take care of the environment we take care of life.
If we save our forests we save our clean air.
Advertising Agency:Contrapunto BBDO, Madrid, Spain
Chief Creative Officers:Carlos Jorge, Félix Del Valle
Copywriters:Raúl López, Aurora Hidalgo
Art Directors:Raúl López, Aurora Hidalgo
Illustrator:Raúl Gomez Estudio
Art Buyers:Javier Luján, Dani Rubio, Jordi Gomez
Account Supervisor:Verónica Félez
Client Services Director:Paco Ribera
Automatizar, simplificar e reduzir o tempo de execução de uma tarefa é o sonho dourado de muita gente que se preocupa em manter o foco no que realmente importa: a criatividade.
No Braincast 109, conversamos sobre ferramentas e hacks que colaboram na organização da nossa vida, seja pessoal ou profissional. Carlos Merigo, Saulo Mileti, Alexandre Maron e Cris Dias destacam seus aplicativos e práticas favoritas para melhorar a produtividade.
Faça o download ou dê o play abaixo:
> 01m50 Comentando os Comentários?
> 17m25 Pauta principal
> 1h46m45 Qual é a Boa? – qualeaboadobraincast.tumblr.com
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O ENEM é a grande chance para você que ainda não encontrou o seu caminho e quer buscar novas oportunidades.
Com a nota você poderá tentar entrar numa Universidade ou faculdade pelo SISU, que oferece vagas em 115 instituições públicas de educação superior, ou pelo PROUNI.
Além disso, a participação na prova é requisito pra receber o benefício do FIES, participar do programa Ciência sem Fronteiras ou ingressar nas vagas gratuitas dos cursos técnicos do SISUTEC.
Fica ligado e não deixa essa oportunidade passar. O ENEM é o caminho de oportunidades de crescimento. Saiba mais no site caminhodeoportunidades.mec.gov.br. As inscrições vão de 12 a 23 de maio. Não perca o prazo!
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A Bakou en Azerbaïdjan, l’architecte Zaha Hadid a construit le Centre Heydar Aliyev qui possède un musée, une bibliothèque et un parc d’une superficie de 9 hectares. La beauté du bâtiment se voit dans les courbes blanches de son architecture. A découvrir à travers les photos de Hufton And Crow et Iwan Baan.
(TrendHunter.com) Photographer Di Henri collaborated with Ford Model’s Eve Smith in the ‘Another Brick in the Wall’ editorial for C-Heads.
Inspired by graffiti artists, Henri “pasted”…
(TrendHunter.com) The allure of abandonment in America has not yet lifted as the States of Decay photo series shows. Although documenting such dilapidated urban buildings and areas was huge a couple of years ago, the…
Ever wanted to view your whole world through the earthy optimism of Instagram filters? On the off chance your answer is "yes," then you'll want to check out a new brand of Wayfarer-style sunglasses called Tens.
Calling their creation "a real life photo filter," the makers of Tens set out quite a while back to bring the vibe of Instagram to everything around you.
"What if there was a way that we could skip all the cameras and apps?" co-founder Marty Bell recalls the team asking themselves. "What if there was a way we could filter everything we see while being disconnected from technology?"
The process clearly wasn't an easy one, as co-founder Kris Reid explains in the video below.
"After two-and-a-half years of exhausting sampling and switching between different supplies, trying to create the perfect lens, we finally have a product that we truly believe in."
The sunglasses are available for preorder on crowdfunding incubator site IndieGogo, where the project has raised roughly 1,700 percent of its goal.
Despite their clear popularity, the sunglasses may leave others skeptical about whether the creators have really achieved their goal of disconnecting us from technology. Is this an example of inspiring people to get out and enjoy the real world, or is it another case of the Internet saturating the rest of our lives?
Via Quartz.
« Bodies of Thought » est une série de photos en deux parties, réalisée par la photographe Kristin Smith qui capture des corps en mouvement avec la technique de la longue exposition. Un rendu sensuel et abstrait qui montre le corps avec une nouvelle approche, à découvrir en images.
(TrendHunter.com) Furniture collections and comfort don’t always go hand in hand unfortunately, so Benjamin Hubert and Moroso have put together a collection based on research about the perception of comfort….
Fallon Minneapolis launched a new campaign today for Henkel’s Loctite Adhesives, promoting Loctite Super Glue.
At the center of the campaign is a 30-second TV spot called “Win At Glue” which Fallon created along with production company O Positive.”Win At Glue” will air on national TV, “including major sports events, season finales, late night and syndication.” The campaign will also feature unique online content on Twitter (where users are encouraged to share their own glue victories with the hashtag #winatglue) and YouTube, which will roll out over the next several weeks. This will mark Fallon’s first campaign for Loctite after winning AOR duties back in December.
The”Win At Glue” spot (above) features a bunch of people dancing around, rather ridiculously, with Loctite fanny packs filled with Loctite Super Glue. Aiming for humor, Fallon arrives at…something else. Something kind of hard to watch for 30 seconds. Make of it what you will. Credits after the jump. continued…
New Career Opportunities Daily: The best jobs in media.
He’s back. ESPN trotted out Tim Tebow as the new face of its SEC Network launching Aug. 14 during its upfront presentation Tuesday.
The former Heisman Tropy winner at Florida was one of the sports figures used by the self-proclaimed Worldwide Leader in Sports to woo ad buyers on Madison Avenue. Others included Carmelo Anthony of the New York Knicks, Matt Harvey of the New York Mets and tennis legend John McEnroe. Plus, an array of on-air ESPN talent such as Michelle Beadle, Keith Olbermann and Scott Van Pelt.
After his brief NFL career fizzled out, the two-time national champion took the path trod by many ex-jocks and coaches and signed as a TV analyst with Disney’s all-sports network.
Imaginée à l’origine pour la Sky Retro TV channel ‘Jones!’, cette création vidéo du néo-zélandais Tom Mc Carten produite par Two Heads nous invite à découvrir un abécédaire des séries et éléments connus de tous, mettant ainsi en avant avec talent et jolis jeux typographiques, des références à des shows TV cultes comme Star Trek, the A team.
It's awards season, and the case studies keep rolling in. This one, from Jung von Matt in Germany, for a campaign to get drivers to stop talking on their mobile phones, should do well among radio judges who enjoy simulated violence for the greater good.
The agency set up a stunt during a live radio show (not during a commercial break) in which a person called in to request a song—and admitted he was driving on the highway. Of course, from there, it doesn't end well.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
