Hasta La Creative!

Crispin Porter & Bogusky Boulder have announced the appointment of Ralph Watson as the office’s new chief creative officer, AdAge reports.

After the departure of worldwide chief creative officer Rob Reilly in December, CP+B “announced a new, decentralized model that gave its offices in various cities more autonomy.” Watson joins the agency from BBDO, where he led the Bud Light account. Before that he was at Goodby Detroit, where he oversaw Chevrolet. The industry veteran has also spent time with Leonard/Monahan, Team One, Arnold and Saatchi & Saatchi New York. He has created award-winning work for clients such as Miller High Life, Fruit by the Foot, and AT&T.

New Career Opportunities Daily: The best jobs in media.

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases ran on TV for the first time over the weekend. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new spots, Miller High Life appeals to the 99% with its wry #IamRich message, Woodford Reserve bourbon whiskey contemplates modern manhood, IBM unveils another installment of its updated “Smarter Planet” series of single-airing-only mini narratives, MLB has fun with Andrew “Cutch” McCutchen’s trademark look, and AT&T gets everyone singing along to The Beach Boys’ “Wouldn’t It Be Nice,” which Creativity previewed as an Editor’s Pick last Thursday. Both the Miller High Life and Woodford Reserve spots, by the way, debuted during Sunday night’s episode of “Mad Men”; maybe both brands wanted to get in on the “Mad Men” drinking games.

As always, you can find out more about the making of the best commercials on TV at Ad Age’s Creativity.

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La marque Schwartz (Herb & Spice) a fait appel à Print Tech, Novalia et l’agence créative Grey London pour concevoir un poster interactif sur lequel chaque couleur d’épices possède un son quand on la touche grâce une encre spéciale. L’illustrateur Billie Jean est derrière l’illustration de toutes ces saveurs qui se transforment en sons.

Bicoastal Arcade Edit has strengthened its roster with the addition of editors Jen Dean and Mark Paiva.

Dean joins Arcade Edit from Whitehouse Post, where since 2011 she has honed her skills for brands including Google, New York Times, Cotton, BMW, TJ Maxx and Sprint. She began her commercial editing career under Hank Corwin (Natural Born Killers, Tree of Life) at Lost Planet, where spent almost 12 years. Dean discovered her love of film while studying under legendary experimental filmmaker Stan Brakhage at the University of Colorado.

Paiva joins Arcade Edit with over 10 years of experience. Last year alone he worked with agencies including 180 Amsterdam, Droga5, The Corner and Wieden+Kennedy. Back in 2009, he helped found Poster Boy Edit, which recently merged with Toronto-based Saints Editorial, of which Paiva is also a founding member. He was recently honored with the 2013 Craft Award for editing at The Bessies?.?

“Mark is able to visualize the possibilities of a project from the early stages of pre-production to the finished product, and his collaborative nature has attracted a large client base that looks forward to sitting with him in an editing suite and exploring new creative solutions,” said Arcade Edit partner and executive producer, Sila Soyer. “Jen is a natural fit for Arcade. She has a fantastic ability to craft compelling visual stories that engage viewers with poignant emotional resonance. Their respective talents are a valuable addition to Arcade Edit.”

New Career Opportunities Daily: The best jobs in media.

Film
Tam

TAM Linhas Aéreas lined up three great soccer stars with international careers – David Luiz (Chelsea), Thiago Silva (Paris Saint-Germain) and Marcelo (Real Madrid) – to reinforce that it’s the Brazilian airline with the greatest number of international routes. 

Advertising Agency:Y&R, São Paulo, Brazil
Creative Vp:Rui Branquinho
General Creative Director:Flávio Casarotti
Creative Director:Rui Branquinho, Flávio Casarotti, Jorge Iervolino, Victor Sant´anna
Art Director:Felipe Pavani, Julio D’Alfonso, Renato Butori, Roberto Kilciauskas
Creative Team:Felipe Pavani, Julio D’Alfonso, Renato Butori, Roberto Kilciauskas
Account Executive:Adriana Nigro, Sandra Borges, Fernanda Duca and Fernanda Peixe, Cristiane Marquesi
Client:Eduardo Costa, Daniel Aguado, Rafael Segato, Victor Correia
Planning Team:David Laloum, Ana Kuroki, Andre Menezes, Fernando Takey
Media:Gustavo Gaion, Gabriela Ben David, Andreia Damasceno, Patrícia Oliveira
Producer:Nicole Godoy
Production Company:Vetor Zero, VZI
Director:Mark Zibert
Cinematography:Lula Carvalho
Executive Producer:Douglas Costa
Account Executive – Producer:Márcia Guimarães
Editor:Mark Paiva
Postproduction:Vetor Zero, VZI
Sound Producer:Supersonica, Antonio Pinto, Dudu Aram

A little over a week after breaking its Type E campaign, meant to replace the long-running talking baby, E-Trade is unveiling new TV work. As noted in earlier coverage, E-Trade’s Type E campaign, from Ogilvy & Mather, would include spots featuring actor Kevin Spacey. The first of those is now in rotation.

The previous spot, “Epic Musical,” featured professionals from a number of industries dancing and singing that they “know a thing about an IRA,” and declaring that they’re Type E. The Kevin Spacey ads will feature the actor as a “Talent Scout,” tapping the shoulders of Type E customers, letting them know that they are, in fact, Type E, and they should work with E-Trade. In the ad above, Mr. Spacey approaches a gentlemen at a buffet table and compliments him on his unusual — but successful — mixing of food items and hands him a car before disappearing.

The ad will run in prime-time and late-night programs tonight including “Fargo” on FX and “Nightline” on ABC.

Continue reading at AdAge.com

Award-winning editor Lucas Eskin has joined production company Cut+Run.

Eskin spent years as an editor/owner at Mad River Post, before joining Beast as senior editor in 2009. He has worked on such notable projects as the Cannes Lion and Clio Award-winning Apple Vs. PC campaign for TBWA\Chiat\Day, multiple Nike spots for Widen+Kennedy, the “Boom De Yada” spot for Discovery Channel via 72andSunny, BBDO’s VISA Olympics “Extreme” featuring Gracie Gold and directed by Marcus Walter, and GM’s “Robot” spot directed by Phil Joanou (which was named one of Time Magazine’s best Super Bowl spots of all time).

“Lucas is so talented, which is evident in the scope and breadth of his work. He has an incredible passion for editing,” said Cut+Run EP, Carr Schilling. “When you say his name, people’s faces light up. Everytime.”

Eskin’s editing work for Cut+Run was already featured on the recent “Bedtime Story,” for the Newport Beach Film Festival via agency RPA.

New Career Opportunities Daily: The best jobs in media.

As I wandered through the halls of the Cannon House Office Building, a stately Beaux Arts behemoth that sits kitty-corner from the United States Capitol, I kept thinking how strange it was that I’d come to Washington, D.C., of all places, to be lectured about truth — specifically “truth in advertising.”

You may be wondering: Truth? Like, truth in political advertising?

Hahahahahahahahaha, get real! (That would never happen.) I was there, on the first Thursday in April, to sit in on a congressional briefing titled “Truth in Advertising: The FTC’s Role in Protecting Consumers from Photoshopped Ads.” It was timed to help drum up interest in newly introduced H.R. 4341, aka the Truth in Advertising Act, a bill co-sponsored by Congresswomen Ileana Ros-Lehtinen, R-Fla., and Lois Capps, D-Calif., along with Congressman Ted Deutch, D-Fla.

Continue reading at AdAge.com