Hasta La Creative!

Up for grabbing some Arby’s? No? Would a 13-hour TV commercial change your mind?

The fast-food chain is cooking up a record-breaking TV buy promoting its Smokehouse Brisket Sandwich, which viewers will be able to watch prepared in real time as the brisket cooks low and slow in a Texas smoker for more than a dozen hours.

The spot will only air on one station in Duluth, Minnesota.

According to The New York Times, the ad begins with the brisket being loaded into a smoker equipped with an internal light. Then it just sits there and cooks. Finally, half a day later, any viewers still tuned in will see the arms of Arby’s chef Neville Craw as he removes the brisket, slices it and compiles it into a sandwich with some gouda, fried onions and barbecue sauce.

The ad will reportedly begin at 1 p.m. Central this Saturday on MyNetworkTV affiliate My9, but those of us outside Duluth will also have a one-time-only chance to watch the meaty magic when it’s streamed on 13HourBrisket.com from 9 a.m. to 10 p.m. Eastern on Wednesday, May 28.

Once complete, the ad will have secured a Guinness World Record currently held by Nivea, which ran a (now paltry in comparison) 60-minute ad in Switzerland in 2011.

Source

I know it can seem like the magazine business is shrinking, but this is ridiculous.

According to the folks at Guinness World Records, National Geographic Kids just created the world's smallest magazine cover. It measures 11 by 14 micrometers, roughly the size of a red blood cell—so small that 2,000 of the covers could fit on a grain of salt.

The cover was etched into plastic using an IBM silicon chisel with a tip that's 100,000 times smaller than the point of a pencil. The image, chosen by readers, shows twin pandas. Aww!

Obviously this microscoping approach to printing isn't going to do much to increase readership. The technology is actually expected to be used for applications like security tagging of passports and artwork.