(TrendHunter.com) Pawel Wisniewski and his close friend Jans Slapins teamed up to create the Lamborghini-influenced luxurious hybrid rat rods.
The Lamborghini rat rod vehicle resembles the classic rat rod look with…
Chief marketing officers at global companies may ultimately find themselves in the CEO seat as they are increasingly playing a key role in impacting the company’s bottom line.
Findings from a recent study produced in conjunction with Salesforce ExactTarget Marketing Cloud and Deloitte Research show that today’s CMOs have a direct stake in the customer experience and revenue growth. Specifically, the report, entitled “Bridging the Digital Divide: How CMOs Can Rise to Meet Five Expanding Expectations,” said the top three external marketing priorities of the CMO were customer acquisition, personal experiences and customer engagement.
“The old CMO would say half of my marketing spend is effective, but I don’t know which half. That idea is gone because we are turning from cost centers to revenue centers,” said Salesforce CMO Lynn Vojvodich. “We have also found that half of CMOs today feel responsible for revenue growth. When a customer comes through a device or store, they want one consistent brand experience with you. As marketers, we need to be stewards of customer journey and the new CMO is about owning the customer experience.”
Advertising Agency: PS10, Sao Paulo, Brazil
Creative Director: Bruno Brasil
Art Directors: Bruno Brasil, Rafael Barbosa
Copywriters: Geraldo de Paula, Pedro Chammé
Account Management: Guilherme Miller, Marcella Rocha
Planning: Leonardo Cavalcanti
Media: Ive Cardoso
Video Production: Novas Imagens Cine Video
Director: Gabriel Lehto
Post Production: Big Studios
Sound Production: ampliMachine
Published: November 2013
Always before seen prices!
All year low prices.
Advertising Agency: MJW, Sydney, Australia
Creative Director / Copywriter: Neil Flory
Art Director: Jon Foye
Designer / Typographer: Eeuwout Baart
Published: February 2014
Don’t hurry! Don’t hurry! Don’t hurry!
All year low prices.
Advertising Agency: MJW, Sydney, Australia
Creative Director / Copywriter: Neil Flory
Art Director: Jon Foye
Designer / Typographer: Eeuwout Baart
Published: February 2014
For an unlimited time only.
All year low prices.
Advertising Agency: MJW, Sydney, Australia
Creative Director / Copywriter: Neil Flory
Art Director: Jon Foye
Designer / Typographer: Eeuwout Baart
Published: February 2014
(TrendHunter.com) Photographer Leo Berne captured these spectacular photographs with the intent to “convey the emotion [he] had when [he] took it.” Photography has a way of saving a specific feeling of a…
Global learning institute Hyper Island released the findings from their “Tomorrow’s Most Wanted” international survey of hundreds of industry professionals, conducted in conjunction with Edelman in Stockholm, Sweden, and some may be surprised by the results.
The survey of over 500 CEOs, managing directors, creative directors and employees across agencies and companies in the communication, tech and business sphere found that “personality, not competence, is the determining factor of who’s going to get the most attractive jobs among tomorrow’s recruits,” said Hyper Island CEO Johanna Frelin. “Also, there is a growing desire for talent with a unique combination of skill and flexibility –– people who can collaborate, adapt quickly and are enjoyable company, but also have the drive to get things done. All those traits boil down to a personality that is essential for businesses operating in an ever changing digital landscape. Thus, specific competence is less important.”
“Personality” was voted the number one quality in a worker by an overwhelming 78% of respondents, compared with just 39% voting for “Skill-set” and 53% for “Cultural Alignment.” The majority of respondents identified “a unique combination of creativity and drive” as the “hallmarks of success for tomorrow’s best talent” with creative technology and UX/UI design identified as key skills. “Drive” was identified as the most important personality trait by 14% of respondents, with creativity and open-mindedness following at 12% and 11%, respectively. You can read more about Hyper Island’s “Tomorrow’s Most Wanted” study here.
New Career Opportunities Daily: The best jobs in media.
Coca-Cola and Pepsi have gone head to head in the build up to the 2014 Fifa World Cup, with Coke playing on its role as official sponsor and Pepsi playing up its association with high-profile players.
It’s disconcerting for major marketers to cede control to consumers, especially hard-to-reach and quick-to-complain young men. But some companies don’t have a lot of choice — like gaming marketer EA, currently in the midst of a huge push for new release “Titanfall.”
“I’ve spent over a decade trying to get inside the heads of these guys,” said Carolyn Feinstein, senior VP-global consumer marketing, EA, during the second day of the Ad Age Digital Conference on Wednesday. “And I can tell you it can be very scary in there but I have learned a lot.”
In gaming in particular, everybody that plays adds to the experience. Games are owned by the people who play them. EA makes “Battlefield” and “The Sims,” but they are taken over by the people who have experiences and create communities inside them, Ms. Feinstein said.
Lida has been awarded the direct and digital fundraising account for dementia charity the Alzheimer’s Society following a competitive pitch.
Afin de faire la promotion des maillots des sélections de la Coupe du Monde de Football 2014, Nike Football dévoile une nouvelle campagne « Risk Everything », nous proposant de découvrir Neymar, Cristiano Ronaldo & Wayne Rooney se préparant pour une expérience unique. Un spot réalisé par l’anglais Jonathan Glazer.
Glen Taylor owns many businesses, including the Minnesota Timberwolves of the N.B.A., and is now making a bid for The Star Tribune in Minneapolis.
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Os dramas ‘classe média sofre’ para plugar um USB na sua máquina estão com os dias contados. A Foxconn revelou imagens do futuro design da nova versão do USB 3.1, chamada de ‘Tipo C’, que mostra uma conexão menorzinha e reversível, que não requer ‘lado certo’ para a inserção.
O design lembra muito o do cabo Lightning da Apple, que também aposta no conceito da reversibilidade, e o novo USB 3.1 tipo C promete substituir tanto os tradicionais USBs quando os micro USBs utilizados em gadgets como câmeras fotográficas e smartphones.
A velocidade de transmissão dos novos cabos é de até 10 Gbps, mas a gente sabe que isso nem é tão importante quanto o fim da necessidade de olhar o lado certo para plugar um dispositivo USB. O design final dos novos conectores deverá ser apresentado em julho e pode sofrer algumas alterações, mas já promete economizar ~milhares de dólares~ em produtividade de gente que não vai mais se preocupar com a direção do plugue.
(TrendHunter.com) Grove Labs is an inventive idea from MIT graduate Jamie Byron. What Grove Labs does is it allows for monitoring and regulation of greens and vegetables inside the home.
It’s no secret that the…
Marketers must be wary of buzzword “obsessions” and learn to trust their “gut” instinct, according to a panel of marketers speaking at Advertising Week Europe.
Ten months ago, New York City launched the first public bike-sharing initiative in the U.S., backed by $41 million in Citigroup money meant to help refashion the company’s image after the financial crisis. The program has been struck by nagging logistical and financial problems, and simultaneously been a wild success. In fact, its popularity led to some of those early teething issues: With 100,000 annual members, it has netted far more riders than expected.
“This program has capitivated New Yorkers like something I’ve never seen,” Elyssa Gray, the director of creative media for North American marketing at Citibank, said at the Ad Age Digital Conference on Tuesday.
New Yorkers have not just been hoping on the bikes, to Citibank’s delight. They’ve posted photos and videos of the rides on a range of social media outlets, each splashed with the Citibank logo. Ms. Gray said the bank has netted $4.4 million in earned media since the launch.
RPA teamed up with production company tool for a new campaign celebrating Newport Beach Film Festival’s 15th anniversary entitled “15 Years Under the Influence.”
The centerpiece of the campaign is a short film called “Bedtime Story.” In the two and a half minute video, directed by Tom Routson, a daughter asks her father to read her a story before bed. The father begins a story about “a beautiful princess who lived in a magical castle far, far away,” but soon finds himself bored with the story and strays from the narrative, deciding that the princess is not actually a princess but a “beautiful operating system” (referencing Spike Jonze’s Her). From there his story bounces all over the place, referencing memorable moments in independent film from the last 20 years or so, with a rather gory ending. Somehow, through all this his daughter manages to fall asleep, making the display of truly awful parenting seem almost sweet. In addition to its home online, the film will screen during this year’s festival in Newport Beach, which will take place from April 24th-May 1st. Stick around for credits after the jump. continued…
New Career Opportunities Daily: The best jobs in media.
Subaru is going for the lowest common denominator of dudes with this new grindhouse-style trailer for a movie that hopefully will never really exist.
The title, The Ride of Her Life, is only slightly more clever than a Beavis and Butt-head joke—which might actually make it less funny, according to the inverse stupid-to-laughter ratio that rules the testosterone-addled-teen genre of comedy.
Starring skater Bucky Lasek as "the mysterious drifter," the ad redeems itself with some one-liners that are so exaggeratedly dumb, they're good enough to render the whole thing convincing as a parody—instead of just painfully bad in the same manner it means to mock. Regardless, model-hyphenate Kayslee Colins, playing "the girl," shows enough skin to hold the attention of the flick's target audience—making it a win for the brand.
The trailer, created by Carmichael Lynch, is a million miles from the agency's mostly sentimental "Love" campaign for the automaker, although true to form, it does have a rich father-daughter story at its core. It's just a negative one this time.
And at least it features the full-size WRX instead of a miniature one.
Credits below.
CREDITS
Client: Subaru of America
Agency: Carmichael Lynch
Chief Creative Officer: Dave Damman
Executive Creative Director: Randy Hughes
Writer, Creative Director: Ryan Peck
Art Director, Creative Director: Scott O’Leary
Head of Production: Joe Grundhoefer
Senior Content Producer: Jon Mielke
Producer: Jennifer David
Director of Business Affairs: Vicki Oachs
Product Information Manager: Rob Ar
Account Service Team: David Eiben, Krista Kelly, Eva Anderson, Greta Hughes
Senior Project Manager: Lisa Brody
Production Company: DoubleURXXX Productions
XXXecutive Executives: Scott O'Leary, Ryan Peck
XXXecutive Producer: Jon Mielke
XXXecutive Technology Executive: Rich McGeheren
XXXecutive Design Executive: Andrew Wetzel
XXXecutive Responsible Adult: Lisa Brody
Special XXXecutive in Charge of General XXXellence: Bucky Lasek
Production Company: Cavira
Director: Ruben Fleischer
Executive Producer: Jasper Thomlinson
Line Producer: Luke Ricci
Director of Photography: Matthew Libatique
Editing House: Mark Woollen
Editorial Producer: Jeremy Greene
Editors: Daniel Lee, Zach Pentoney
Visual Effects House: Volt
Online Artist: Pete Olson
Telecine: CO3
Colorist: Sean Coleman
Audio: BWN
Sound Design, Mix: Carl White
Music: Singing Serpent
Talent: Bucky Lasek, Michael Wiles, Kayslee Collins, Eddy Rice Jr., Jenette Goldstein
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