Hasta La Creative!

MillerCoors is cutting ties with Saatchi & Saatchi, New York.

The Publicis Groupe-owned shop had been the lead agency on Miller Lite and the newly launched Miller Fortune. But the Miller Lite account has been at risk for a while, especially since the brewer earlier this year moved a big portion of the account to a collection of agencies within WPP.

“We appreciate the efforts and professionalism from Brent Smart and his team behind our brands,” Pete Marino, MillerCoors VP-communications, said in a statement to Ad Age, referring to Saatchi & Saatchi, New York’s CEO. “Any immediate needs for Miller Lite and Miller Fortune will be handled by other roster agencies, though we have a lot of current work to draw from that we recently debuted at our sales and marketing conference. We have no timetable for the longer term, and will take our time making decisions that strategically make sense for both brands.”

Continue reading at AdAge.com

Sony’s Crackle is tapping some A-list TV talent to help pull TV ad dollars online.

The streaming video service will announce a new program called “Tightrope” from Emmy-winning “Breaking Bad” star Bryan Cranston during its NewFronts presentation on Wednesday, according to people familiar with the matter.

The service has also signed NBC’s “Football Night in America” anchor Dan Patrick to host a revived “Sports Jeopardy” and a program called “Throwaways” with Oscar-nominated actor Jeremy Renner, the people said.

Continue reading at AdAge.com

(TrendHunter.com) Whether you happen to work in the office or at home, these ultra modern desks will surely add a sleek, yet practical touch to any ordinary workspace.

When it comes office furnishings, opting for a…

(TrendHunter.com) It’s not possible to travel back in time to relive the days of childhood, but these youthful ad campaigns are pretty good at making grown adults feel like young kids once again. One of the easiest…

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, Pepsi is celebrating its “explosively cherry” wild cherry cola, Coke wants you to know that its new “sixer” packaging is “the six-pack that fits just about anywhere,” and Oscar Mayer is softening its new character Frank — Ad Age’s E.J. Schulz reported on how the “grouchy grandpa” is helping to take on deli-counter brands like Boar’s Head — by showing how Frank and his wife Dolly “keep it interesting.”

As always, you can find out more about the making of the best commercials on TV at Ad Age’s Creativity.

Continue reading at AdAge.com

Although the word is never used in this Happiness Brussels recruitment effort for a social media creative, the video just screams “guru.” With images of a posturing Christian Bale, a determined Steve Carell and a badass Jesse Eisenberg, interested viewers are encouraged to play Retweet Bingo.

The game replaces the traditional bingo card numbers by twitter influencers in various fields and to prove your social media prowess you must get your tweets re-tweeted by the likes of Le Soir, The Guardian or Barack Obama.

Of the efforts, Happiness Brussels Co-Creative Director Nick Eijsbouts says,”Anyone can sling cute messages into the world via social media, but if you get your audience to re-tweet via this bingo card, then you are really making a point. With ReTweet Bingo, we are on the hunt for the best social media influencers.”

Or just annoying pieces of shit who will bug the crap out of public figures until they relent and retweet.

But anyway, if you manage to jump through these hoops, you will be awarded with a 6 month gig at the shop working on the likes of Toyota, Bacardi and Nivea. Oh and you’ll be given a gold iPhone!

Those will actual social media management experience need not apply.

Working towards identifying with the few members of the male species who do actually grow up and appreciate the finer things in life, Goodby Silverstein & Partners is out with a new ad for Corona Light that takes a decidedly different approach to beer marketing.

In the ad, a man in a bar marvels at the fact he’s drinking a light beer he can actually taste, that her can hear himself think, that his shoes aren’t sticking to the floor and that’s he’s taking home that smoking hot brunette…because she’s his wife.

Yes, a grown up beer ad for grown up men. Maybe things can change.

(TrendHunter.com) When it comes to closet storage, things can get a little messy. This is especially true when you arrive home from a long day at work and feel like throwing your jacket anywhere as long as it’s…

In the post-apocalyptic world of the “Hunger Games,” people sit glued to their TV sets watching children literally battle to the death. They cheer for their favorites and even send them supplies to help bolster their chance for survival.

While author Suzanne Collins created the “Hunger Games” in part as a satire, mocking our fascination with reality TV, broadcast and cable channels are taking a cue from the popular book-to-movie trilogy. And while no one will actually die in any of these shows (not yet, anyway) contestants’ fates are increasingly being left up to the audience.

From Discovery Channel to ABC, the newest slate of reality shows are looking to engage viewers beyond just voting for contestants. The hope is these shows will create must-see moments that people will want to watch live, a win for both networks and advertisers.

Continue reading at AdAge.com

Talk about the double entendre. It’s in overdrive here with this Ogilvy & Mather-created spot for Poise, a bladder control product aimed at women.

In the ad, one woman leans over to another and breathily says , “I love Sam. Sam knows how to take care of a woman. Sam is also very small but Sam can last for hours. I have Sam in my pants right now.”

She then whips out another Sam from her purse because, you see, Sam isn’t some miniature pervert running around inside this woman’s pants diddling her parts. No. He’s a Poise Microliner, a small diaper for adults. For those embarrassing moments that don’t have to be quite so embarrassing if you’re wearing Sam.

Or if you didn’t lean over and get all porny with a fellow mom at a school play.