Hasta La Creative!

Vitamin Water is obviously a CP&B client, but we have very little info for this slightly insane Japanese spot other than the fact that one Himanshu Kumar, aka “Heems” of Dat Racist, wrote the music and that DIESEL artistic director Nicola Formichetti may have provided something resembling creative.

Heems tweeted it out to the world yesterday before proclaiming himself the new, less recognizable Bill Murray. Not sure we agree…

Google translate isn’t helping much, but we’ll go with it anyway: how often do you see an ad repping the theater/restaurant you kept telling everyone you wanted to check out last year if only it weren’t a 65-minute subway ride away? We did glean this nugget from the translator:

“The flavor deployment bright colors, you can enjoy to choose what you like to suit lifestyle and mood, the condition of their own throughout the day.”

Accurate.

The key question: is this submission stranger than the 2012 CP&B spot after the jump?

continued…

New Career Opportunities Daily: The best jobs in media.

TV executives are starting to posture and make predictions for their annual upfront negotiations, where they seek commitments from ad buyers for commercial time in the new season.

FX Network’s head of ad sales, Lou LaTorre, expects cable upfront commitments from ad buyers to rise by 5%, he said Wednesday. That would be a faster rate of growth than ad-supported cable achieved last year, when upfront deals rose 4.3% to $10.2 billion, according to an estimate last fall from the Cabletelevision Advertising Bureau. That 4.3% was a smaller improvement than in recent prior years.

As overall broadcast ratings continue to dwindle, Mr. LaTorre also said dollars will shift out of broadcast and into cable and digital, and that several cable networks will succeed in convincing ad buyers to count commercial ratings spanning seven days instead of the current standard of three.

Continue reading at AdAge.com

Procter & Gamble Co. has agreed to sell its pet-care business in the U.S. and other major markets to Mars for $2.9 billion in cash. It’s a move long expected for a unit that some saw as a poor fit with a household and personal-care company that years ago sold its human-food brands.

The deal, pending regulatory approval, covers the Iams, Eukanuba and Natura brands in major markets mostly outside Europe, where P&G will retain the business, at least for now. Mars also has an option to buy the European businesses.

“Exiting pet care is an important step in our strategy to focus P&G’s portfolio on the core businesses where we can create the most value for consumers and shareowners,” said P&G Chairman-CEO A.G. Lafley in a statement.

Continue reading at AdAge.com

It’s not just Ronald McDonalds who like Taco Bell’s new breakfast.

Consumer perception of Taco Bell has gone up around the chain’s breakfast launch, according to consumer research group YouGov’s Brand Index. The survey, which calls upon 4,500 consumers each weekday, said that both its scores for buzz (determined by asking consumers, “If you’ve heard anything about the brand in the last two weeks through advertising, news or word-of-mouth, was it positive or negative?”) and impressions (derived by asking “Do you have a general positive or negative feeling about the brand?”) have gone up for Taco Bell since early February while McDonald’s have gone down in the same period.

The data, encompassing the time frame from Feb. 1 to April 4, don’t show why perception and buzz has gone up for Taco Bell while McDonald’s has gone down. YouGov Brand Index’s CEO Ted Marzilli said that YouGov looks at news surrounding the dates of the scores, and noted that Taco Bell’s buzz score has gone up significantly since mid-March, (the chain confirmed in late February that it would launch breakfast March 27). But while the data only runs throught he first nine days following Taco Bell’s breakfast introduction, Mr. Marzilli said impressions so far appears to be strong.

Continue reading at AdAge.com

Grey New York has released the sequel to its award-winning spot for States United to Prevent Gun Violence, and its subdued pastel color scheme belies a very disturbing–if predictable–conclusion.

We have no idea how effective the spot will be in promoting gun control measures, but the emotional connection is certainly there.

Credits after the jump.

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Réalisées par James Gilleard, ces illustrations sur le thème de l’oiseau et de sa cage, en particulier le pigeon, sont à la fois jolies et amusantes. Un certain caractère humoristique ressort de ces illustrations. De belles créations et une série « Birds And Cages Illustrations » à découvrir dans la suite de l’article.

Well the headline pretty much sums it up. Ad since this is a fashion ad, it makes perfrect sense too. Because, as we all know, you can get away with anything when you are creating a fashion ad. Everything from vapid stares into the camera to getting faux raped by a bunch of shirtless guys works just fine for fashion brands.

So why not toss colored powder on a threesome of models to tout the launch of British fashion brand Barbour’s collaboration with Pantone for its Spring Summer 2014 collection? In solow motion.

Yea. Fashion Advertising. It’s awesome.

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Kevlar

Advertising Agency:Kevlar, La Paz, Bolivia
Creative Director:Federico Alonso
Art Director:Alejandro Sejas
Copywriter:Federico Alonso
Illustrator:Alejandro Sejas
Additional Credits:Federico Perez Koester