Mar
21
New York Council Speaker Keeps a Low Profile Everywhere but on Twitter
Posted in: UncategorizedThe Twitter feed of Melissa Mark-Viverito is an unfiltered, unruly stream of musings and irritations, and sometimes loopy observations.
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Mar
21
5 changes to the media business since Twitter launched
Posted in: UncategorizedEight years ago when Twitter launched, citizen journalism was still in its infancy, last week robo-journalism was mooted as a very real prospect for algorithm based stories on earthquakes. The differences in the media business pre and post-Twitter are stark, Mindshare provides five more examples.
Mar
21
Direct Line appoints Saatchi & Saatchi to £45m ad account
Posted in: UncategorizedDirect Line has appointed Saatchi & Saatchi to its £46 million ad account, ending its relationship with M&C Saatchi.
Mar
21
Leagas Delaney secures global Penfolds brief
Posted in: UncategorizedLeagas Delaney has won the global creative account for Australian brand Penfolds, part of the Treasury Wine Estates stable, after a closed-door competitive pitch.
Mar
21
Pepsi Max makes commuters jump with alien invasions and tigers at London bus shelter
Posted in: UncategorizedAn alien space invasion, tigers running loose, a giant tentacle emerging from the depths of the underground and a giant robot destroying buildings with laser beams in its eyes: this bus stop has it all.
Mar
21
DLKW Lowe wins British Heart Foundation ad account
Posted in: UncategorizedDLKW Lowe has picked up the advertising account for the British Heart Foundation following a competitive pitch.
Mar
21
‘Day of Reckoning’ Coming: Marketers Sound Off on Skyrocketing Sports Prices
Posted in: UncategorizedThe marketer’s panel came one day after a group of sports-rights-holders predicted fees will keep going up, up and up.
Major League Soccer Commissioner Don Garber said his league’s poised to announce new TV deals that will boost MLS’s rights fees by 50% or more.
Tim Leiweke, CEO of Maple Leaf Sports & Entertainment — which owns the NHL’s Toronto Maple Leafs, NBA’s Toronto Raptors and MLS’s Toronto FC — said the most valuable programming continues to be “unpredictable live” events.
Mar
21
Brands in Turkey fall silent on Twitter in wake of PM’s vow to ‘wipe out’ network
Posted in: UncategorizedBrands operating in Turkey, including Coca-Cola, Samsung and Starbucks, have fallen silent on Twitter in the wake of Turkish Prime Minister Recep Tayyip Erdogan’s vow to “wipe out” the social network.
Mar
21
Gottlieb and Unerman can shout all they want, but they are just noisy bystanders
Posted in: UncategorizedDefining and managing the metrics that agencies and clients use to plan, buy and evaluate campaigns is frustrating, complicated, and time-consuming, and far too important to be left to the media people, says Brian Jacobs.
Mar
21
Campaign Viral Chart: Italian Down Syndrome baby video second most-shared
Posted in: UncategorizedCoordown, an Italian organisation that represents people with Down Syndrome, was the second most-shared video in this week’s viral ad chart after it was shared 225,500 times.
Mar
21
Cancer Research UK receives £2m donations despite not starting #nomakeupselfie trend
Posted in: UncategorizedCancer Research UK has received more than £2m in donations in the past 48 hours through the #nomakeupselfie online trend, despite having nothing to do with the awareness campaign.
Mar
21
Seventh Generation Unleashes ‘Toxin Freedom Fighters’ on Rivals
Posted in: Uncategorized
Seventh Generation is taking on much of the consumer-products industry and Washington with little more than kids in their undies and hats made from colanders and aluminum foil otherwise known as the Toxin Freedom Fighters.
In an advocacy/marketing campaign breaking with a full-page ad in the Sunday New York Times, Seventh Generation and its youthful wards are aiming at tougher regulations on household chemicals. And in the process, it’s painting much of the consumer-products industry as purveyors of toxins.
Seventh Generation’s campaign is from Made Movement, Boulder, Colo., and also includes digital and social media, in hopes of collecting 100,000 signatures by Earth Day at FightToxins.com to support an overhaul of the 38-year-old Toxic Substances Control Act. A proposed update of the law, the Chemical Safety Improvement Act, was introduced last year with bipartisan support in the Senate. But it doesn’t go far enough in Seventh Generation’s opinion, though it does represent the first real chance for tougher regulations in decades as the company sees it.
Mar
21
Gravity Sand Creatures
Posted in: UncategorizedLa photographe hollandaise Claire Droppert a fait la série « Gravity – Sand Creatures » dans laquelle elle capture des blocs de sable jetés et figés dans les airs pour en faire ressortir des formes animales. Une série qui fait appelle à notre imagination, à découvrir sur Fubiz dans la suit de l’article.
Chèvre.
Lièvre.
Essaim de guêpes.
Poisson.
Chenille.
Taureau.
Mouffette.
Mar
21
Phil Riley: digital switchover debate should be dropped for 10 years
Posted in: UncategorizedPhil Riley, the chief executive of Orion Media, has said the debate around a radio digital switchover date should be dropped for at least ten years while the industry focuses on content and innovation.
Mar
21
Darth Vader convoca motoristas a sentirem a “força” da Nissan
Posted in: UncategorizedDepois de fazer os stormtroopers sonharem no ano passado, a Nissan retomou o universo “Star Wars” em mais um comercial para o Juke. Desta vez, a estrela do filme criado pela TBWA\Hakuhodo é Darth Vader em pessoa, que convoca os motoristas a sentirem a “força” do veículo no Force Simulator, um simulador digital controlado pelos movimentos dos usuários, sem a necessidade de usar o teclado ou mouse.
E se você acha que a “força” do Juke está no motor, aí vem a surpresa: na verdade, se trata de uma nova cor, Midnight Purple – ou Roxo Meia-Noite, que muda de tonalidade de acordo com a iluminação e o ângulo de quem olha.
O filme, lançado em janeiro, tem produção da Pyramid Film Quadra e Birdman.
Post originalmente publicado no Brainstorm #9
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Mar
21
Colin Gottlieb offers lessons from the top
Posted in: UncategorizedLast week two of Manning Gottlieb OMD’s sparky graduates, Jessica Hughes and Freddie Counsell, bagged some time with Colin Gottlieb, founder of Manning Gottlieb Media and chief executive EMEA at Omnicom Media Group, they report back…
Mar
21
A Refreshingly Honest Look – A Peek at Modern Dating by Lipton Ice Tea Sparkling (SPONSORED) (VIDEO)
Posted in: Uncategorized
(TrendHunter.com) Lipton Ice Tea Sparkling has created some refreshing videos bringing together the most awkward and relatable dating moments.
Now we know you’ve heard of Tinder, and you would be lying if you…
Mar
21
Unitel T+ Play (Score | Hi-Score): Lança Chamadas
Posted in: Uncategorized
Film
Unitel T+
Claim: (Literal translation) Throw calls to your friends until your voice fails.
Advertising Agency:Ogilvy & Mather, Lisbon, Portugal
Art Director:Nuno Gomes
Copywriter:Diogo Abrantes
Production Company:Molotov Group Films
Director:Joao Marques
Creative Director:João Espírito Santo
Advertisers Supervisor:Marcelo Dolabella
Tv Producer:Paulo Carrapito
Mar
21
Homem comum “ganha” superpoderes de seu smartphone em filme da Orange
Posted in: UncategorizedHoje em dia, qualquer pessoa pode ter superpoderes, desde que tenha um smartphone com um bom 4G. Pelo menos é esse o ponto levantado pela operadora de celulares Orange, em “Wonderlove”.
O comercial criado pelo Publicis Conseil conta a história de um homem comum que, graças aos poderes de seu celular, ganha o coração da super-heroína, derrotando o super-herói (e também seus superpoderes) que também tentava conquistá-la.
Ao som de It Had to Be You, o filme produzido pela Prodigious foi muito bem executado, com efeitos especiais na medida certa. “Wonderlove” consegue ser engraçado e romântico ao mesmo tempo, com alguns momentos de pura canastrice, tanto do super-herói quanto do mocinho.
Abaixo, uma entrevista com o super-herói em que ele tenta convencer o público de que é melhor que o 4G.
Post originalmente publicado no Brainstorm #9
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Mar
21
Vodafone Spotify’s music on your smartphone: Rap futuristico
Posted in: UncategorizedRadio
Vodafone
Advertising Agency:GreyUnited, Milan, Italy
Creative Director:Francesco Poletti, Serena Di Bruno
Copywriter:Chiara Monticelli
Additional Credits:Eccetera Audio Production, Jinglebell Communication.
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