Facebook buys Oculus Rift maker for $2bn as it prepares to sell ads in a virtual world

Facebook has bought Oculus VR, the manufacturer of the Oculus Rift virtual reality headset, for $2bn (£1.2bn) in a move Mark Zuckerberg believes could see the company introduce advertising into a virtual reality world that is the “most social platform ever”.

Vodafone UK adds Grey London to ad roster

Vodafone UK has expanded its brand agency roster beyond Rainey Kelly Campbell Roalfe/Y&R for the first time since 2011, by handing a spot to the sister WPP shop Grey London.

The Sun aims to boost social footprint with daily #hashtag stories

News UK’s most popular daily newspaper, The Sun, is claiming an industry first as it prints dedicated hashtags alongside its news stories.

ASA upholds Asda complaints against Aldi

Aldi has had an ad banned by the Advertising Standards Authority after its rival supermarket chain Asda made a series of complaints.

Jubliant Summertime Dance Editorials – Gwen Loos Dances Up a Storm for Elle Russia April 2014 (GALLERY)

(TrendHunter.com) Gwen Loos puts on her dancing shoes for Elle Russia’s April 2014 issue. Each image, photographed by Mark Pillalai, captures movement, rhythm and the joy of dance. Whether she’s casually swaying…

Eccentric Beauty Treatment Editorials – This VMAN Magazine Editorial Mocks Extreme Beauty Treatments (GALLERY)

(TrendHunter.com) Fresh-faced model Yuri Pleskun stars in this VMAN Magazine editorial, which playfully mocks extreme beauty treatments. This series, shot by photographer Richard Burbridge, is appropriately titled &#…

Sinosphere Blog: Ex-Bloomberg Editor Tells Why He Left

Ben Richardson, a former senior Bloomberg News editor based in Hong Kong, was involved in the editing of a story last year on China’s wealthiest man that was not published, following a discussion among the company’s top executives.

    



Emoji-Loving Collections – M’Oticon is an Edie Parker x Del Toro Collaboration That Uses Emojis (GALLERY)

(TrendHunter.com) M’Oticons is the most recent Edie Parker x Del Toro collaboration on Moda Operandi. It’s possible that many people love emoticons so much that they could wear them on their sleeve—and…

Surging Rents Force Booksellers From Manhattan

The rising cost of doing business in Manhattan is driving out many of its remaining bookstores, threatening the city’s sense of self as the center of the literary universe.

    



Triangular Hockey Pucks – The Aalto Puck by the Nordic Society for Invention Does Not Bounce (GALLERY)

(TrendHunter.com) This new and improved hockey puck, titled The Aalto Puck, was designed by the Nordic Society for Invention and Iittala. The design is triangular in shape, and apparently does not bounce.

The…

Rachelle Madden Named Exec Director of AICE, TWC Signs ‘Modern Family’ Director Mancuso


Rachelle Madden has been named executive director of the AICE, filling the post vacated by longtime executive director Burke Moody. Ms. Madden will begin June 1, after stepping down as co-president of AICE’s International Board and from her post as managing director of Poetica, the VFX and design arm of Jump. Ms. Madden’s activities with the AICE began in 2006, when she joined the New York chapter’s board. She subsequently joined the International Board and became its treasurer in 2010. Before Poetica, Ms. Madden had been an executive producer or producer at various companies, including Trollback & Co., Endless Noise, Company X and RhinoFX (now Gravity). In her new position, Ms. Madden will spearhead the AICE’s activities in addressing the content production issues the industry now faces given the trends in technology, distribution, marketing, creativity, budgets and more.

TWC Films has signed “Modern Family” director Gail Mancuso, winner of this year’s Emmy award for Outstanding Directing for a Comedy Series, for exclusive commercial representation worldwide. Although it is her first representation for spots, Ms. Mancuso has worked on commercial projects including episodes of the Suave/Sprint digital series “In the Motherhood” that starred Chelsea Handler, Jenny McCarthy and Leah Remini. She has also directed a series of digital shorts for Vaseline titled “Skin Season,” staring Sarah Chalke from “Scrubs.” Her TV work includes “Friends,” “Dharma and Greg,” “Gilmore Girls” and “30 Rock” as well as “Modern Family,” for which she won the 2013 Emmy Award for the episode “Arrested.”

Continue reading at AdAge.com

Pop Art-Inspired Fashion Ads – The H&M Gallery Girl Campaign Stars Model Jac Jagaciak (GALLERY)

(TrendHunter.com) The H&M Gallery Girl ad campaign itself might not be inspired by pop art, but the fashion featured throughout certainly is. Aside from some all-black ensembles that appear to channel the artist…

65 Examples of Compact Architecture – From Cozy Blocked Abodes to Mini Mountainside Shelters (TOPLIST)

(TrendHunter.com) Compact architecture not only saves space, but can also reduce one’s carbon footprint by lessening emissions from a home. While these examples of compact spaces may be a tad claustrophobic at…

Minimally Elegant Fashion – The Harper’s Bazaar Poland April 2014 Issue Stars Magdalena Frackowiak (GALLERY)

(TrendHunter.com) Sometimes simpler is better, a motto that the Harper’s Bazaar Poland April 2014 editorial adheres to. But far beyond the constraints of minimalism, it in essence adopts a wardrobe full of…

65 Chic Side Tables – From Stick-Supported Tables to Rock-Bottom Furnishings (TOPLIST)

(TrendHunter.com) Decorating one’s home can be an arduous task, and choices for furniture are overwhelming, but hopefully these chic side tables will give new home-owners a few ideas of how to jazz up the space….

Braincast 102 – Ciência Pop

O remake da série “Cosmos”, de Carl Sagan, estreou há algumas semanas como um grandioso evento televisivo. Neil DeGrasse Tyson assume o posto de seu mestre, e traz novamente poderosos elementos de storytelling para explicar a ciência e o universo em âmbito global.

No Braincast 102, Carlos Merigo, Saulo Mileti, Cris Dias, Alexandre Maron e Sérgio Sacani discutem sobre o legado de “Cosmos”, assim como o importante papel dos cientistas comunicadores, o acesso à ciência no Brasil e, claro, entram no o debate Evolucionismo vs. Criacionismo.

Faça o download ou dê o play abaixo:

> 0h02m50 Comentando os Comentários?
> 0h32m45 Pauta principal
> 1h53m18 Qual é a Boa?

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Workshop9

Nosso curso de Design no dia 3 de maio já está lotado. Por isso, abrimos uma nova turma! Essa é a sua hora de estudar design.

Workshop9

Em apenas 10 dias esgotamos as matrículas para o Curso de Design em São Paulo, com Saulo Mileti. Mas conseguimos abrir uma nova sala no dia 4 de maio (domingo). Se você quer aprender sobre Design, cores, tipografia, grids e módulos, essa é uma ótima oportunidade. Em 2013 foram mais de 400 alunos em 5 capitais – e você pode ler o review deles no site do evento.

No segundo semestre lançaremos o Módulo 2 do curso de Design. Portanto, se você não fez o primeiro, essa é a hora.

> Acesse e inscreva-se!

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Críticas, elogios, sugestões para braincast@brainstorm9.com.br ou no facebook.com/brainstorm9.
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Brainstorm9Post originalmente publicado no Brainstorm #9
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McDonald’s: Little Piccadilly

As people pass by the McDonald’s screen, they will be invited to create their own animated character and send it directly to the Piccadilly screen via their smartphone, so they become a permanent resident of Little Piccadilly for all to see – transforming the McDonald’s screen into a gigantic, interactive visitors’ book showcasing all the little residents, past and present. ??Little Piccadilly is an ever-changing world, reflecting the real-time conditions in Piccadilly Circus itself – from seasonality and time-of-day to local weather conditions. And the more people who interact at the same time, the more exciting and surprising the results.??With over 300 million possible combinations of illustrated artwork and animations, you’ll never see exactly the same thing twice – and that’s just for launch. Little Piccadilly is a long-term initiative, with new combinations and functionality being added over time, such as messaging and real-time games.??People simply visit LittlePicca.com on a connected device to start creating their very own little resident.

Advertising Agency: Leo Burnett, UK
Planner: Kit Altin
Copywriters: Amanda Julius, Anna Sweet
Art Directors: Elisa Frediani, Pansy Aung
Creative Directors: Charlie Martin, Ben Lunt
Head of Art: Russell Brown
Art Buyer: Christine DeBlangy
Illustrator: Stanley Chow
Producers: Rene Chan, with Becky Crilly and Lorenzo Guernieri?Front-end Development Pirata London and Holler
Back-end Development: DEP
Account Management: Emily Somers, Rosie Greaves, Ali Wilde, Annabella Smith, Katie Dally

Movie Box Office Figures Largely Flat for 2013

The domestic box office for 2013 was up a barely perceptible 1 percent, to $10.9 billion from $10.8 billion, while the worldwide take rose 4 percent, to $35.9 billion from $34.7 billion.

    



KIT KAT: A tribute to Lego

Go build your own break – A tribute to Lego. Have a break, have a Lego KIT KAT.

Here at KIT KAT we are huge fans of LEGO. Because nobody is better at building a great break than LEGO, except for us maybe. So during one of our occupational breaks we came up with the idea of a KIT KAT entirely made of LEGO bricks. We call the result simply #LegoKITKAT and it comes with a lot of authentic details: the KIT KAT logo, a red wrapper, four chocolate fingers, layers of wafer and even a snapping sound when you break it! And even though we don´t really expect #LegoKITKAT to hit the shops anytime soon, we gave it a stylish box anyway. But the best bit about it: everyone can build his very own perfect break from it. Introducing Lego KIT KAT with more than 1 million in 1 breaks.

Advertising Agency: JWT Group Germany, Frankfurt, Germany
Executive Creative Director: Mark Karatas
Copywriter: Carsten Bug
Junior Copywriter: Haiko Hörnig
Art Director: Kathrin Waschek
Junior Art Directors: Andreas Villing, Oliver Wohlfarth
Packaging Design: Heike Konsek
Account Manager: Alexander Hempel
Production: Fabian Schrader

Colgate: Water

Advertising Agency: Y&R, Peru
Executive Creative Director: Flavio Pantigoso
Head of Art: Christian Sánchez
Copywriter: José Rivera
Art Director: Erick Galván
Account Director: Carla Wilson
Account Executives: Pamela Bedoya, Karla Whittwell
Agency Producers: Malena Mellado, Leicy Márquez
Production Company: Patria
Director: Milovan Radovic
Executive Producer: Marissa Núñez
Assistant Director: Hernán Velit
Second Assistant Director: Marrioth Alfonzo
Art Director: Sandro Angobaldo
Line Production: Cecilia Castillo
Photography: Patricio Fuster
Technical Producer: Dennis Ramírez
Camera: Mario Prentice, Héctor Peralta, Guillermo García
Audio: Kazoo
Post Production: Makaco