Hasta La Creative!

Sony Music Entertainment has returned its UK media planning and buying account back to Manning Gottlieb OMD, 18 months after awarding the account to Mindshare.

For several years MillerCoors has been searching for answers to revive its struggling Miller Lite brand. As it turns out, all the brewer had to do was look backwards, to the 1970s and its original can design.

The limited edition packaging that began late last year has proven so successful that the brand is making it the cornerstone of its 2014 marketing plans.

Continue reading at AdAge.com

Adam & Eve/DDB was the big winner at last night’s British Arrows Awards, picking up gongs for Agency Of The Year and Commercial Of The Year, in a 20-award haul including a host of other golds and silvers.

Voici le travail de l’anglais Robin Davey, à la fois illustrateur et animateur, l’artiste réalise des illustrations animées inspirées des bandes dessinées de sa jeunesse. Un travail qui combine une rigueur géométrique combinée à une utilisation ludique de la couleur. Une belle découverte dans la suite de l’article.

The potentially boring setting of a printing factory was transformed by building a “low-fi” but functional printing machine for a shoot that demonstrates the design quality that goes into Moo business cards.

Pete Blackshaw, global head of digital and social at Nestlé, says large companies should not ignore tough questions on social media or allow a “high five” to go unacknowledged.

La marque Hermès a demandé au studio Vallée Duhamel de faire une vidéo qui intègre de manière subtile et intelligente quelques uns de leurs nouveaux produits-phares. Cela donne une vidéo fruitée pleine de dynamisme et de belles couleurs, avec des transitions parfaites. A découvrir dans la suite.

The Making-of:

(TrendHunter.com) Juice Press, a company in Manhattan’s West Village, not only makes some of the best fresh juice available, but are also making a splash with marketing techniques. The juice itself is made with all…

Les architectes suisses de Camponovo Baumgartner Architekten ont construit la Casa C. dans la vallée de Conches à Reckingen-Gluringen. Avec sa façade au vieux bois rustique et authentique, l’intérieur offre un cadre plus moderne et minimaliste, très chaleureux. Des clichés de la maison signés José Hevia.

Consumers and marketers need to “reframe” what technology means to them, and get ready for the next stage of internet, according to Microsoft’s chief envisioning officer Dave Coplin.