Cet espace est un ancien parking transformé par UTAA Studio dans un quartier moderne, le tout nommé « Reste Hole ». Les nervures en bois donnent une sensation d’espace, de lumière et de flexibilité, tout en fournissant l’épine dorsale de la structure, formant des sièges pour les étudiants de l’université.
The handwringing has begun. No sooner were we all a twitter over marketers taking over SXSW (myself included), it seems the backlash is now in full swing.
Several years ago (maybe 2010) when I saw Pepsi erect that gigantic playground and CNN take over that restaurant, I knew the quaint geek-fest days of SXSW where over and we were in for a very different SXSW. But even then, SXSW was still an orgasm of epic digital awesomeness.
Having attended SXSW long enough to know what it was before brands and agencies invaded, I see this as a bubble. And bubbles don’t last forever. Like every thing else in the ad business, every cool, new thing is chased. Every single one. Longer than any sane person would chase.
But even insane, trend-chasing ad agencies wake up one day and realize, “Oh yea, this shit isn’t making a dime for us” and they move on to the next cool thing. This will be the fourth year of the SXSW Agency Invasion and while I’m sure next year will be just as big, I’d have to agree with this mystery Digiday writer, we’re going to see a decline in attendance by agencies from this point on.
Not a complete exodus because agencies should always be present in any environment where new ideas and innovation are at the forefront of the conversation. And, SXSW is, indeed, that place.
Having said all that, it’s been a great past few years from one respect. Prior to the SXSW Agency Invasion, one had to pay for everything oneself. Now everything is sponsored. It’s entirely possible to stay in Austin for five days and never spend a dime on food or drink.
So thanks for that, Madison Avenue.
Le Lion Sands Game Reserve, situé à Sabie Sand Reserve en Afrique du Sud, est un hôtel qui offre des nuits près de la vie sauvage, des animaux et des étoiles. Il vous permet également d’admirer le paysage africain depuis votre chambre d’hôtel ou pendant votre dîner. Un complexe à découvrir dans la suite.
Hoje à noite tem mais uma entrega do Oscar e a Beutler Ink Labs criou uma espécie de infográfico transformando todos os ganhadores de Melhor Filme, desde 1927, em ícones. Os indicados deste ano na categoria ganharam uma seção especial, todos eles devidamente identificados. Qual será que irá integrar a galeria superior?
O mais legal deste pôster/infográfico é perceber a maneira como cada longa-metragem foi representado e, quem sabe, tentar adivinhar qual é o filme, sem olhar o ano em que ele foi premiado – uma pista valorosa em alguns casos.
Para quem não se lembra, a Beutler Ink Labs foi a responsável pela criação de Here’s to 2013, uma ilustração que concentrou a retrospectiva de 2013.
Post originalmente publicado no Brainstorm #9
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(TrendHunter.com) The multimedia images by graphic designer Joshua Hibbert are fascinating. The manipulated graphic art is vividly colored with high contrasting patterns that usually include hidden words and messages….
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Churchill, no Canadá, é conhecida como ”a capital mundial dos ursos polares”. O local também é o cenário do mais recente projeto do Google em parceria com a Polar Bears International. Com o objetivo de mostrar como as mudanças climáticas estão afetando a fauna da região e, consequentemente, conscientizar o público em geral, o Google Maps permite que os usuários tenham uma visão em 360 graus.
Karin Tuxen-Bettman, do PBI/Google Earth Solidário, escreveu um texto sobre a experiência, onde explica que os ursos polares funcionam como uma espécie de barômetro que ajuda a medir as mudanças no ambiente.
No documentário acima, é possível ter uma ideia de como o projeto foi desenvolvido e entender um pouco mais de sua importância.
Post originalmente publicado no Brainstorm #9
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(TrendHunter.com) What better accessory for a femme fatale than a gun ring? This finely crafted German piece of silver adds a little bit of edge to a woman’s style.
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You saw her at the Golden Globes and now you’ll see her at the Oscars too. Tina Fey will star in an American Express commercial during the broadcast tonight introducing the company’s new offering — the Everyday Credit Card. The card allows users to earn rewards on everyday purchases and 20% more reward points after every 20 transactions.
With the new credit card, the company is trying to appear inclusive and attract a new set of consumers. “We want to banish the notion that American Express is not affordable,” said Andrew Katz, VP-advertising at American Express. “We, as a brand, are much more approachable than people think and have a tremendous range of products,”
The company also hopes to target busy moms looking for a hassle-free experience when they run errands. Ms. Fey, with her multiple roles as a mom, writer and actress fit the bill. “Tina Fey is universal in many ways with her humor, she is easy to relate to with her ‘every woman-ness’ and this campaign is really about people who multi-task,” said Mr. Katz.
John Lewis is to launch a technology incubator called JLAB that will give one start-up a £100,000 investment in return for an equity stake in their company.
Voici Taylor McCormick, une talentueuse photographe qui nous fait découvrir des images captivantes, appartenant au monde du rêve. Ses œuvres présentent un large éventail de nuances stylistiques : des scènes dominées par une atmosphère de conte de fées, des images troublantes qui rappellent le style romantique.
This week, Gyro is hiring a copywriter, while Brigade Marketing needs a Flash rich media artist. Razorfish is seeking a senior copywriter, and Carmichael Lynch is on the hunt for a communications and marketing manager. Get the scoop on these openings and more below, and find additional just-posted gigs on Mediabistro.
Find more great advertising jobs on the AgencySpy job board. Looking to hire? Tap into our network of talented AgencySpy pros and post a risk-free job listing. For real-time openings and employment news, follow @MBJobPost.
New Career Opportunities Daily: The best jobs in media.
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