Opening your ears to better music.
Advertising Agency: Y&R, Tel Aviv, Israel
Chief Creative Officer: Guy Bar
Creative Directors: Dror Nachumi, Moshe Saikevich
Art Director: Shay Israel
Copywriter: Oz Frenkel
Account Supervisor: Moran Darzi
Account Manager: Lee Ben David
La société Huvr Tech a imaginé ce que serait une vraie planche Hoverboard tout droit sortie du film Retour vers le futur. La planche serait par exemple connectée à notre smartphone et à Bluebooth. Le concept est original mais la planche n’existe pas encore. Voici deux vidéos avec Tony Hawk ou Moby, testant la planche.
Site officiel d’HUVR Tech
Clothes should stay clothes.
Advertising Agency: McCann Erickson , Tel-Aviv, Israel
Creative Director: Itay Galon
Art Director: Naor Itzhak
Copywriters: Eddie Gartsman, Shiri Hanoch
Illustrator: Pavel Gorelikov
Additional credits: Adi Rabizadhe, Adi Givony
Published: December 2013
Advertising Agency: Karmarama, London, UK
Executive Creative Director: Caitlin Ryan
Creative Director: Sam Cartmell
Creative: Carl Storey
Business Director: Sarah Wood
Agency Producer: Jennifer Kennedy
Director/ Production Co: Toby Macdonald / Partizan
Producer: Mary Francis
Editor: Anne Perri / Work Post
Post Production: MPC – TK James Tillet, Flame Fraser Cleland
Sound Design: Steve Lane / Grand Central
DoP: Martin Hill
(TrendHunter.com) The new Flavours Orchard in Kunmig China will feature a bevy of strange but interesting pieces of architecture. The orchard will be expansive and feature a multitude of energy efficient villas….
Advertising Agency: BBDO, New York, USA
Chief Creative Officer: David Lubars
Executive Creative Directors: Tim Bayne, Lauren Connolly
Senior Art Director: Eduardo Petersen
Senior Copywriter: Christopher Cannon
Senior Producer: Regina Iannuzzi
Producer: Sofia Doktori
Executive Music Producer: Melissa Chester
Senior Account Director: Susannah Keller
Account Director: Carrie Lipper
Account Manager: Tani Nelson
Account Executive: Alyce Regan
Production Company: Traktor
Director: Traktor
Head of Production: Rani Melendez
Visual Effect House: Framestore
VFX Supervisor: David Hulin
Executive Producer: James Razzall
Senior Producer: Graham Dunglinson
CG Supervisor: James Dick
Lighting Lead: John Montefusco
Animation Lead: Jim Hundertmark
Animation: Shayne Ryan
Compositing Lead: Sharon Marcussen
Producer: Raven Sia
Visual Effects: The Mill
Producer: Colin Blaney
Edit House: PS260
Editors: Ned Borgman
Assistant Editors: Matt Posey, Colin Edelman
Senior Producer: Laura Patterson
Final Mix/Sound Design: Frank Venderosa / Nutmeg
Promo, Direct Marketing, Design, Mobile
FP7/DXB
We set out to expand our creative department, but hiring talent in the region is a constant struggle. Headhunters charge exuberant fees, so we did our homework and captured the attention of the region’s best talent using the ultimate creative recruiter – The Poaching Phone. Faux industry Self help books were personalised to potential recruits and demonstrated how they could advance their career with us. Inside each book, an ordinary phone was concealed in die-cut pages and programmed with only one contact, our ECDs number. We then sent it out to infiltrate Dubai’s top Ad Agencies. Within a week, we received the phone calls we were hoping for. A month later, we had 4 new members join our creative family. In the end, we saved 97% of our projected recruitment costs with a simple phone.
Advertising Agency:FP7, Dubai, United Arab Emirates
Executive Creative Director:Paul Banham
Creative Director:Ali Mokdad, Paul Banham, Husen Baba
Art Director:Joseph Alipio, Husen Baba, Paul Banham, Ali Mokdad
Copywriter:Ali Mokdad, Paul Banham
Head Of Design:Ryan Atkinson
Design Director:Erol Salcinovic
Junior Graphic Designer:Laila Mokdad
Additional Credits:Adam Browning-Hill, Jacques Mulder, Ashraf Muhammad, Khalid Hamza
Business cards already seem pretty retro in the world of modern networking, but here's one that manages to be both cutting-edge and vintage at the same time.
Portland-based photographer Kevin Bates made a business card for himself that is also a playable Tetris game. Bates calls his creation the Arduboy, since it's a Game Boy clone built on a stripped-down Arduino board that only has room for the essentials: a four-direction digital control pad, two buttons and a tiny OLED screen.
It's not exactly something you can order in bulk from Vistaprint, what with all the soldering involved, so I don't think Bates will be passing these out at cocktail parties anytime soon. With a Kickstarter campaign in the works, Bates says his goal is to sell similar cards for $30 each, with a hand-designed version for $50 and a custom-skinned model for $100. He says he's also looking for a manufacturer to produce them in bulk to reduce the price even further.
He says he'll release the Arduboy's plans and source code publicly at some point though, which is just as good, and this project should kick up more business for him than traditional networking ever would anyway.
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Focus sur le travail de Jürgen Heckel, un photographe allemand, qui montre des paysages de des campagnes en noir et blanc avec sa série « Landschaft ». Les nuages sont omniprésents dans l’horizon et la lumière ajoute une atmosphère d’étrangeté et de menace. A découvrir dans la suite de l’article.
Caitlin Ryan, group executive creative director of the Karma Communications Group, tells us who she admires and why gender stereotypes are difficult for men in the industry, ahead of International Women’s Day on 8 March.
Para promover a linha adiZero f50, de Lionel Messi, a Adidas lançou o game Play Fast or Fail, criado pelo estúdio MediaMonks. O cenário é o Rio de Janeiro, durante um jogo da Copa do Mundo 2014, e o objetivo é simples: fazer gols. Só que, para isso, o usuário tem de ser rápido e driblar os jogadores do time adversário.
A sacada, entretanto, é que a velocidade do jogador é definida por tweets ao vivo com a hashtag #Teammessi. Quanto maior o buzz da torcida, maior a velocidade do usuário, que pode acompanhar o “buzz-meter” em tempo real.
Além do game, a campanha inclui um filme criado pela iris, e também produzido pelo MediaMonks, que ficou responsável pelo CGI. Vale o play.
Post originalmente publicado no Brainstorm #9
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Advertising Agency: Melborp, Bogota, Colombia
Chief Creative Director: Daniel Rueda
Copywriter / Art Director: Camilo Gallon
Account Director: Laura Mendez
Chief Executive Officer: Santiago Mesa
Illustrator: Hernan Marin
Advertising Agency: Melborp, Bogota, Colombia
Chief Creative Director: Daniel Rueda
Copywriter / Art Director: Camilo Gallon
Account Director: Laura Mendez
Chief Executive Officer: Santiago Mesa
Illustrator: Hernan Marin
Advertising Agency: Melborp, Bogota, Colombia
Chief Creative Director: Daniel Rueda
Copywriter / Art Director: Camilo Gallon
Account Director: Laura Mendez
Chief Executive Officer: Santiago Mesa
Illustrator: Hernan Marin
News UK’s chief executive Mike Darcey launched another full frontal assault on its newspaper rivals today, questioning the long-term business models of both.
Advertising Agency: Kitchen, Madrid, Spain
Executive Creative Director: José Carnero
Creative Director: Iñaki Bendito
Creative Supervisor: Yeray de Taburiente Cerpa
Art Director: Zoe Barceló
Copywriter: Rubén García
Account Directors: Jose Antonio Ritoré, Sergio Vicente
Account Executive: Irene Moreno
Retoucher: Benjamín García
Published: February 2014
Le freelance Al Boardman a été sollicitée par Charlie Rose pour faire la séquence ouverture spéciale Oscars. De manière graphique et animée, l’ouverture rassemble 8 nommés dont les acteurs ou réalisateurs ont déjà participé à l’émission : Gravity, Blue Jasmine, 12 Years A Slave, The Wolf of Wall Street ou Philomena.
Existe uma linha muito tênue que separa o bizarro do genial. E foi este o caminho que a agência SuperHeroes, de Amsterdã, decidiu percorrer em The Most Human Phone Ever, filme criado para o lançamento do smartphone LG G Flex.
O filme se passa em um restaurante, quando o protagonista Danny está comemorando seu aniversário e ganha de presente dos amigos um smartphone – que vem em uma caixinha muito parecida com a do iPhone. Só que, em vez de mostrar o LG G Flex, o comercial tenta dar uma ideia de suas funcionalidades com uma representação bizarra (ou genial) de um ser humano na palma da mão do usuário. Mas, será que a boca não deveria estar em cima e a orelha na parte de baixo?
Tire suas próprias conclusões dando o play no filme acima. Só não se esqueça de deixar rolar até o final, já que depois da apresentação do produto propriamente dito, ainda tem mais…
Post originalmente publicado no Brainstorm #9
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Havas Worldwide London has picked up the European advertising account for the organic baby food brand Ella’s Kitchen.
The Government has launched a wide-ranging review of gambling advertising after growing criticism that children are being exposed to it.
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