Hasta La Creative!

WASHINGTON — As data becomes the bedrock for more and more businesses, data security is becoming increasingly important. The sheer amounts of data, coupled with headline-making data breaches, has led the Federal Trade Commission to be more active in the space. FTC Chairwoman Edith Ramirez yesterday took part in a Q&A at the Global Privacy Summit, an event hosted by the International Association of Privacy Professionals here in Washington, D.C., where she talked about a range of topics from de-identification to the need for regulation to international compliance.

1. De-identification

Expect the FTC, 100-years-old this year, to begin working in earnest to develop guidelines for data de-identification. Data collectors often throw around terms like hashing and encryption, tools for stripping personally-identifiable information from consumer data. However, there are no industry standards in place for so-called de-identification, an increasingly necessary process for enabling marketers to employ data while protecting consumer privacy.

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Mondelez International, the owner of Cadbury and Oreo, has signed a global strategic partnership with Facebook.

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Israeli Lottery

Advertising Agency:Gitam Bbdo, Tel Aviv, Israel
Creative Director:Shani Gershi, Sagi Blumberg

(TrendHunter.com) The new Adidas Springblade collection is finally here. With sixteen individually tuned Energy Blades, you can harness enough explosive energy to give you the extra oomph you need to take your…

Halifax has continued its witty campaign strategy with “holiday dad”, a new spot highlighting its brand values of rewarding customers who give extra.

Focus sur le designer et illustrateur Andrew Heath qui a dessiné les figures iconiques de la « pop-culture » sous forme de glaces à l’eau : Walter White, Joker de Batman, Daft Punk, Mario, Bender, un Minion et plein d’autres. De la gourmandise pop très coloré qui est à découvrir en images dans la suite de l’article.

Iris and Cheil picked up the big awards at the Marketing Agencies Association’s Best Awards last night, taking home Agency of the Year and the Grand Prix respectively.

Why we called Adbusters “The Journal of the Mental Environment.”

From Adbusters #112: Blueprint for a New World, Part 1: Psycho

LEAH MCINNIS

One of the first really big ideas we had at Adbusters 25 years ago, and the reason we dubbed our magazine “The Journal of the Mental Environment,” was the notion that we humans are entering a scary new phase in our evolution … that a few million years ago we crawled out of the ocean and learned how to live on land … and now we are on the cusp of making another great evolutionary leap, leaving behind real life in the physical world for a virtual one.

For many years it was a bit of a joke … ha ha … how crazy to spend your life staring at screens, having virtual friends, enjoying virtual sex? And anyway, the technology was clunky … we spent more time dialling up, logging in, fighting viruses and troubleshooting than actually enjoying the wonders of the virtual world.

But after passing so quickly through 8-tracks, beta, VHS, VCRs, TV antennas, commodore 64s, cathode ray tube televisions, floppy discs, DVDs, desktops, iPhones and Google Glass eye-ware, we suddenly realize that living digitally is no joke at all and that our glance into the horizon twenty five years ago was if anything too modest … that the Moore’s Law driven digital revolution is now enveloping us in ways none of us ever thought possible.

As virtual worlds become more elaborate, more complex, more beautiful, more pristine and real … the natural world around us has become more polluted, more lonely, more devastated, more bleak.

We are surrounded by flashy screens and glance at them every few minutes of our waking life. The average student from grade five to grade twelve in America will spend more time online than in the classroom. In South Korea, the most wired nation on earth, the suicide rate is one of the highest in the world.

Gripped by the virtual gaze, we seem incapable of standing back far enough to take stock of the evolutionary migration now well under way: a migration that is unique in that it has no return grounds and the final destination is a permanent one.

Our last great evolutionary leap from ocean onto land was stunningly successful, but we have to be careful … the leap we are currently making into virtuality may well turn out to be a dead end.

High-tech markets have their own unique set of competition rules, writes Julian Birkinshaw, professor of strategy and entrepreneurship, London Business School.

The Hollywood Reporter said the film had been banned in Qatar, Bahrain and the United Arab Emirates for its portrayal of Noah.