Hasta La Creative!

CVS Caremark, the largest provider of prescription drugs in the U.S., plans to stop selling cigarettes and tobacco-related products across the nation by Oct. 1 in an effort to support the health of its patients and customers.

CVS, operator of 7,600 pharmacy stores in the U.S., would be the first national pharmacy chain to take this step, the Woonsocket, R.I.-based company said in a statement today. The decision will cut annual revenue by about $2 billion, equating to 17 cents a share, CVS said.

The move comes as public health officials try to educate about 42 million U.S. adult smokers about the dangers of the habit. Last month, a report from the acting U.S. Surgeon General, Boris Lushniak, criticized the “fraudulent campaigns” by cigarette companies, weaknesses in regulation and a rebound in smoking depicted in Hollywood films. The study, which came half a century after smoking was first linked to lung cancer, cited new evidence that common ailments such diabetes, arthritis and impotence can be linked to tobacco use.

Continue reading at AdAge.com

(TrendHunter.com) There’s something about this photo shoot that is just so enchanting and warm; it pulls in anyone with dreams of hedonistic freedom and unplanned travels, donning only hippie fashion and sun-…

Reason Partners has crafted a new campaign for Credit Canada, entitled “Get Out From Under,” that utilizes underwater imagery to illustrate what it feels like to face critical debt.

With household debt in Canada having reached an all time high last year, the campaign is well timed. “More and more people need help staying afloat financially, and we’re letting them know we can be the lifesavers,” said Credit Canada CEO Laurie Campbell. “We’re getting the message out that our not-for-profit credit counseling, financial counseling, and financial literacy programs promote manageable ways to deal with debt, no matter how stormy the seas.”

The simple and direct 30 second television spot, directed by Steve Gordon, portrays a (fully-clothed) woman floundering under water, accompanied by Credit Canada’s message appearing on screen: “Without making a profit or false promises, we’ve helped over 2 million people since 1966.” As the text “We’ll help you get out from under” appears, a hand reaches down to pull the woman up, representing Credit Canada lifting its clients out of debt. The imagery and message from the television spot are echoed in the transit ads, print ads, and collateral components that make up the rest of the “Get Out From Under” campaign. Stick around for credits after the jump. continued…

New Career Opportunities Daily: The best jobs in media.

(TrendHunter.com) British artist Hugh Turvey turns ordinary objects into interesting transparent x-ray art. Turvey’s photograph Femme Fatale features a foot in a dangerously high stiletto, in the hopes of…

What happens when a market-research guy takes direct authority over all marketing decisions and marketers? Newell Rubbermaid is finding out.

Since Richard Davies became Newell’s chief marketing officer 14 months ago, he’s instituted big changes for the company that markets such brands as Paper Mate pens, Graco baby products, Rubbermaid storage products, Calphalon cookware and much more. He’s consolidated marketing staff and agencies and given unprecedented authority to an expanded and independent research group.

Newell’s marketing headcount is down 20% during Mr. Davies time at the helm and located in fewer sites. And Newell has gone from 65 marketing-services shops to six, which includes creative agency BBH, media shop PHD and four research shops.

Continue reading at AdAge.com

L’artiste Miki Mottes a imaginé toute une série d’illustrations colorées pour décorer les bureaux d’eBay Labs à Natanya. De nombreux stickers qui apportent une touche de gaieté et de joie dans les locaux de l’entreprise de ventes aux enchères la plus connue au monde. Le tout est à découvrir dans la suite de l’article.

Original Source, the shower gel brand owned by PZ Cussons, is looking for an agency to help it create a global brand idea.

Se você já perdeu alguns minutos da sua vida lendo as biografias de usuários do Twitter, é provável que tenha experimentado um verdadeiro turbilhão de emoções, que vão da admiração ao mais puro e sincero lamento. Algumas palavras são usadas com uma frequência tão absurda quanto o desconhecimento de seu significado por parte dos autores, sem contar a falta de contexto.

Foi aí que a galera do Digiday resolveu acrescentar mais pimenta neste molho e criou o wherethefuckismytwitterbio, um site que gera aleatoriamente biografias para o seu Twitter, combinando palavras bastante utilizadas na rede social, geralmente como descrição do que os usuários fazem ou são.

Post originalmente publicado no Brainstorm #9
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Creature London has made a raft of hirings to its creative and strategy departments.