We work for money and we use that money to buy things we want. What if we skip a step and work for the things we want. Amazon will now let you work for what you want.
Advertising Agency: Miami Ad School, Miami, USA
Art Director: Ayushi Saria
Copywriter: Jade Hughes
I taught some teens about content marketing last week. In return, they showed me the future.
My wife’s teaching advertising to her eighth grade classes, and she asked me how she could describe content marketing to them. Realizing that it would take more than five minutes, I offered to lead students through a lesson partially about content, and more broadly about where digital advertising (and all advertising) was heading.
We started each class by pretending that we’d just created a new candy brand. ChocoMunch, the kids dubbed it in one class, describing it as chocolate candies shaped like tiny skulls. Once we’d dreamed up our product, I told them that market research had revealed our target audience to be eighth graders.
(TrendHunter.com) Designed and built in conjunction with Vietnamese architecture and design firm Real Architecture and Mima NY Studio, the Fuschia Villa was constructed. The villa is located in the Thao Dien District…
Finally! A law firm ad that gets out of the conference room and actually shows some creativity. Working with Grey’s Hispanic agency, Wing, the Law Offices of Esteban Gergely, is out with a campaign that touches upon the common online practice opf attempting to erase one’s history when things don’t go so well in real life.
In this case, the issue is divorce. The agency created three YouTube spots that use thumbnails to allude to the videos’ content. In the “Honeymoon” video, “Kate & Tommy” are the subjects of video (alluding to Katie Holmes and Tom Cruise); in the “Wedding” video, “Katie & Russell” are the subjects (alluding to Katy Perry and Russell Brand); and in the “Anniversary” video, “Ashton and Demi” are the subjects (alluding to Ashton Kutcher and Demi Moore).
When a user clicks on any three of these videos, the screen goes to black, the viewer sees the all too familiar statement “This video has been removed by the user.” The viewers see the tagline “Divorce happens” followed by the logo of the law firm.
We have to applaud Esteban Gergely for allowing Wing to actually do what an ad agency is supposed to do; be creative.
See the search links for each of the videos:
“Honeymoon”
http://www.youtube.com/results?search_query=our+honeymoon+kate%26tommy&sm=1
“Wedding”
http://www.youtube.com/results?search_query=memories+wedding+Katie+%26+Russell&sm=12
“Anniversary”
http://www.youtube.com/results?search_query=ASHTON+DEMI++ANNIVERSARY+Mallorca&sm=3
And the videos:
To promote DEVIL’S DUE, a new horror movie by 20th Century Fox, Thinkmodo created a hidden camera experiment with an animatronic “devil baby”.
Advertising Agency: Thinkmodo, New York, USA
Creative Directors: Michael Krivicka, James Percelay
Directors: Michael Krivicka, James Percelay
Producers: James Percelay, Michael Krivicka
Camera: Matthew Cady
Published: January 2014
“Cut Out The Darkness,” a charitable campaign from Panasonic, will donate “100,000 lanterns to communities living without electricity across the globe by 2018″ in an attempt to help some of the 1.3 billion people in the world living without electricity.
For the next phase its 100,000 Solar Lanterns Project, Panasonic is calling on “designers of all levels to submit paper-cut designs to be made in to lampshades for solar lanterns.” Visitors to the campaign website can submit their design, or vote other design entrants via the online poll. One hundred winning designs will be “fabricated by laser cutters and delivered to schools and homes without electricity throughout the world,” as well as being showcased alongside designs by 11 world-class paper-cutout artists: Hina Aoyama, Anna Howarth, Bovey Lee, Elaine Penwell, Elod Beregszaszi, Julene Harrison, Kako Ueda, Mayuko Fujino, Jonathan Chapman, Sarah Dennis and Xin Song. The solar lamps Panasonic plans to donate offer a safe and affordable alternative to the fire and health risks posed by kerosene lamps burned by many without electricity.
Last year, for the first step of this initiative Panasonic “donated 8,000 compact solar lights to non-profit, non-governmental and humanitarian organisations working to solve social challenges in Myanmar (3,000 units) and India (5,000 units), along with 2,000 lights to refugee camps in Africa.” Now, you can help Panasonic continue to make a difference in areas lacking electricity, while also flexing your design muscle. You can keep tabs on the 100,000 Solar Lanterns Project on Panasonic’s official site, or their Facebook page. The “Cut Out The Darkness” campaign runs until the end of February, 2014.
New Career Opportunities Daily: The best jobs in media.
Fox’s “American Idol” returned on Wednesday to its worst premiere ratings in the history of the show.
Despite the addition of new judge Harry Connick Jr. and the return of former judge Jennifer Lopez, season 13 of “Idol” bowed to 15.2 million viewers, a 15% drop from last season’s premiere. It declined 22% in the 18-to-49 demographic that many advertisers prize.
But “Idol” did best its most recent finale, which drew just 14.3 million viewers, and didn’t fall below NBC’s “The Voice,” whose most recent premiere drew 14.9 million viewers. “The Voice” outperformed in the 18-to-49 demo, however, by more than 10%.
Authentic Indian Spicy Chutney
Advertising Agency: Curry-Nation, Mumbai, India
Creative Director: Priti Nair
Art Director: Vaibhav Rane
Copywriters: Priti Nair, Sushant Dharwadkar
Illustrator: Sachin Ghanekar
Account Executives: Nagessh Pannaswami, Sheryl Roche
Studio: Vishal Pawar, Satish Bansode
Published: December 2013
Authentic Indian Spicy Chutney
Advertising Agency: Curry-Nation, Mumbai, India
Creative Director: Priti Nair
Art Director: Vaibhav Rane
Copywriters: Priti Nair, Sushant Dharwadkar
Illustrator: Sachin Ghanekar
Account Executives: Nagessh Pannaswami, Sheryl Roche
Studio: Vishal Pawar, Satish Bansode
Published: December 2013
Authentic Indian Spicy Chutney
Advertising Agency: Curry-Nation, Mumbai, India
Creative Director: Priti Nair
Art Director: Vaibhav Rane
Copywriters: Priti Nair, Sushant Dharwadkar
Illustrator: Sachin Ghanekar
Account Executives: Nagessh Pannaswami, Sheryl Roche
Studio: Vishal Pawar, Satish Bansode
Published: December 2013
We love Barton F. Graf 9000’s current for for Little Caesars. Why? Because it’s so off the wall and the scenarios are so random. It’s most recent commercial, a couple of guys get swallowed up by giant bean bag chairs when all they want to do is go get a $5 pizza.
It’s not as awesome as the High 85 but we still love its randomness.
We love Barton F. Graf 9000’s current for for Little Caesars. Why? Because it’s so off the wall and the scenarios are so random. It’s most recent commercial, a couple of guys get swallowed up by giant bean bag chairs when all they want to do is go get a $5 pizza.
It’s not as awesome as the High 85 but we still love its randomness.
Every wonder what Dos Equis’ The Most Interesting Man in the World sounds like when he talks — in real life? Wait–you thought that sexy Latin accent was autentico? Well, it’s not. And you can hear how TMIMITW, aka actor Jonathan Goldsmith, speaks for real in this amusing new film for Orvis, produced out of Hathaway Communications.
Every year, the outdoor lifestyle brand runs a yearly contest to find a canine cover model for its catalog, an initiative that also generates donations for the Morris Animal Foundation, an organization dedicated to treating and curing dog cancer. Mr. Goldsmith is the star of the 2014 push, and reveals his not-so-suave New York accent playing a talent scout critiquing the headshots of a hopeful cover pooch.
According to Hathaway Communications’ founder James Hathaway, the film was shot in Mr. Goldsmith’s own home in Vermont — which, coincidentally, looks like it’s straight out of a Dos Equis set. The Anatolian Shepherd who co-stars is the actor’s own dog Willy.
L’artiste Aakash Nihalani, après son projet Optical Illusion diffusé sur Fubiz, nous présente de nouvelles œuvres de street-art, jouant avec talent sur notre perception pour imaginer des véritables illusions d’optiques. De jolies créations à découvrir en images et détails dans la suite de l’article.
To help promote the Jan. 26 telecast of the Grammy Awards, Macklemore and Ryan Lewis treated (or perhaps subjected) some Bronx, N.Y., bus riders to a taste of their No. 1 hit "Can't Hold Us." The duo is nominated for seven honors this year, including album of the year.
Commuters dance and clap along to the beat and seem to be admirably enthusiastic, considering how few were likely Macklemore fans. You'd have to go all the way to Denmark to find a happier bus! Some commenters rightly question just how "impromptu" the transit performance, part of the "Music Unleashes Us" Grammys campaign, really was, especially given the natty camerawork on display.
Staged or not, it's practically life-affirming compared to some recent ads that involve the (presumably) unsuspecting public. Like a certain vomiting devil baby.
Check out the performance below and a related promo clip featuring an impressively flexible geriatric dancer after the jump.
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For UK-based online retailer, Red5, RKCR/Y&R has created a campaign that highlights those awkward moments when your loved on opens a present and it’s not quite what they expected. The message, of course, is that had the gift givers only used Red 5, they would have found a gift their loved one would love.
That or a dose of common sense. Nothing like a campaign that screams, “Hey, you’re an idiot but we want you as our customer!” We suppose you could argue it’s a schadenfruede approach to things which, of course, makes it a perfectly acceptable campaign, right?
Even lawyers not named Scott Hoy tend to have trouble coming up with good advertising. Here's an exception—a clever new campaign from Rockville, Md., law firm Esteban Gergely from Grey's Hispanic agency, Wing. The three spots advertise the firm's divorce services through a pretty awesome use of YouTube. Just make sure you let the videos run.
Credits below. (And thanks to @irenyofirene for the headline help.)
Note: Don't be fooled by the message that the videos have been removed. Keep watching.
CREDITS
Agency: Wing
Chief Creative Officer: Favio Ucedo
Senior Copywriter: Facundo Paglia
Copywriter: Marc Duran
Senior Copywriter: Facundo Paglia,
Copywriter: Marc Duran
Brian Novoa, Art Director
Producer Keyla Hernandez
Editor: Alejandro Ussa
Director of Business Development: Daniel Gergely
AAE of Business Development: Andrés Tello
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(TrendHunter.com) Happy hour has been redefined with Drunkin Donuts.
Offering boozy donuts, the New York City bakery creates alcohol-infused and delightful donuts. Choose from a wide variety of flavors including…
If you like bizarre flavors, talking food and generally feeling like you're having an acid flashback, Lay's is happy to oblige. A new spot from the snack brand features animated dishes like hoagies, meat loaf and sushi, singing about how delicious they could be in potato chip form.
The goal? To get you excited and perhaps slightly freaked out by the return of Lay's crowd-sourced product-development promotion, Do Us a Flavor. Created by Deep Focus, the contest invites you, friendly consumer, to submit (or at least vote for) a potential new flavor of Lay's potato chips.
Over at the promotion microsite, the suggestions so far include Maple Bacon, Fluffernutter, Meatlover's Pizza, and Pumpkin Blood … whatever that is. If the promise of snack food fame isn't incentive enough, the dangling carrot of $1 million (a la Frito-Lay's better-known Crash the Super Bowl contest) might help encourage you to plug your Facebook profile into the campaign.
Overall, its a fun concept. It also gets a little dark when your pal the ice cream cone melts all over the table while moaning about needing the money, and the attention-grubbing hamburger clubs the halved tomato out of the frame.
Earlier this week, improv comedian Wayne Brady helped kick off the promotion by making up impromptu songs for 25 potential flavors suggested by Lay's social media fans. Check out some of his clips after the jump.
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A&E’s “Duck Dynasty” returned for its fifth season Wednesday night, and despite the backlash after GQ quoted patriarch Phil Robertson railing against homosexuality, advertisers didn’t seem to shy away from the show.
Among frequent advertisers in “Duck Dynasty” last year, Home Depot, Geico, Darden Restaurants, Subway, Hershey and AT&T were back with national or local ads in the fifth-season premiere last night.
Ratings took a hit, however, with the fifth season bowing to 8.5 million total viewers, down from the nearly 12 million people that tuned in for the fourth season premiere last summer. The showing was also a decrease from the “Duck Dynasty” Christmas special, which was watched by nearly 9 million people, but does come in slightly ahead of the fourth season finale. The third season premiered last winter to 8.6 million viewers.
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