Jan 16

‘Duck Dynasty’ Returns, and So Do Its Advertisers

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A&E’s “Duck Dynasty” returned for its fifth season Wednesday night, and despite the backlash after GQ quoted patriarch Phil Robertson railing against homosexuality, advertisers didn’t seem to shy away from the show.

Among frequent advertisers in “Duck Dynasty” last year, Home Depot, Geico, Darden Restaurants, Subway, Hershey and AT&T were back with national or local ads in the fifth-season premiere last night.

Ratings took a hit, however, with the fifth season bowing to 8.5 million total viewers, down from the nearly 12 million people that tuned in for the fourth season premiere last summer. The showing was also a decrease from the “Duck Dynasty” Christmas special, which was watched by nearly 9 million people, but does come in slightly ahead of the fourth season finale. The third season premiered last winter to 8.6 million viewers.

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