Même si nous ne sommes pas forcément amateurs d’armes à feu, force est de constater que les clichés de Herra Kuulapaa prenant au ralenti divers détonations et les impacts des balles impressionnent. Davantage de clichés dans le même style montrant la puissance du feu à découvrir en images dans la suite.
Coming on the heels of last year’s “The Scarecrow” campaign, Chipotle has just revealed the trailer for its upcoming original comedy series “Farmed and Dangerous,” produced in collaboration with New York-based studio Piro.
The Chipotle-sponsored series offers a satirical look at “the lengths to which corporate agribusiness and its image- makers go to create a positive image of industrial agriculture.” “Farmed and Dangerous” imagines a fictional product called the “PetroPellet, a new petroleum-based animal feed created by fictional industrial giant Animoil.” Animoil runs into a PR shitstorm, however, when security footage of an exploding cow goes viral. Buck Marshall, played by Ray Wise of Twin Peaks fame, is the Industrial Food Image Bureau member charged with damage control, and seems willing to go to any lengths to make his little problem go away. The show also stars Eric Pierpoint (of Parks and Recreation).
Like “The Scarecrow,” the new series doesn’t actively promote Chipotle, instead positioning the brand as the alternative to the industrial farming giant the show documents. “We think of ‘Farmed and Dangerous’ as a values-integration rather than typical product- integration,” explained Chipotle chief marketing and development officer Mark Crumpacker. “The show addresses issues that we think are important – albeit in a satirical way – without being explicitly about Chipotle. This approach allows us to produce content that communicates our values and entertains people at the same time.” It also allows Chipotle to position itself against the shadiness of large agricultural business without making any specific promises or concessions — although they claim to have a “commitment to finding better, more sustainable sources for all of the ingredients it uses” and have announced “plans to eliminate GMOs from the ingredients it uses” in 2014. The approach is nothing new for Chipotle, as its evolution can be traced back to the award-winning 2011 spot, “Back to the Start.”
The debut episode of “Farmed and Dangerous” will be avilablee for free on Hulu starting on Feb. 17, with further episodes slated to premiere on consecutive Mondays. Season one of “Farmed and Dangerous” will be made up of four half-hour episodes, but “the storyline is designed to be extended to additional seasons” should the effort prove a success. Head on over to the “Farmed and Dangerous” official website for further details. Credits after the jump. continued…
New Career Opportunities Daily: The best jobs in media.
For last year’s Super Bowl, Coca-Cola headed to the desert with badlanders, cowboys and showgirls racing for bottle of Coke in a glitzy ad called “Mirage.” This year, the brand is staying a little closer to home with a spot set in Wisconsin.
The marketer today released one of its two planned Super Bowl spots, a 60-second commercial called “Going All the Way,” which tells the story of an underdog high school football player named Adrian who overcomes the odds to score a touchdown. The ad, by Wieden & Kennedy, was shot in Ashwaubenon, a suburb of Green Bay, Wis. The final scene takes place in Lambeau Field. Most of the people in the ad are Green Bay-area residents, while one of the stars is a Lambeau Field groundskeeper.
Le réalisateur français Mathieu Maury a réalisé cette vidéo très poétique sur Guillaume Drapier, le fondateur de Comete Motocycles. Le motard sillonne les routes au milieu des champs d’une côte française après avoir confectionné sa Comete dans son atelier. Une belle réalisation à découvrir dans la suite de l’article.
Ad-tech veteran Michael Barrett is taking over as CEO of Millennial Media, the company said Monday.
Mr. Barrett, most recently the Chief Revenue Officer at Yahoo, is replacing Paul Palmieri, the company’s founder, who resigned from its board of directors as well. Marissa Mayer ousted Mr. Barrett soon after she took over as Yahoo CEO, replacing him with Henrique de Castro, whose Yahoo tenure ended abruptly two weeks ago.
“I couldn’t be more bullish on the opportunity to monetize the mobile experience and I think by and large you think most people are,” said Mr. Barrett.
Os vencedores do concurso Las Vegas Tigers, promovido pela boo-box, e com criação da agência LOV, acabaram de desembarcar no Brasil. A ação que teve como objetivo eleger os três profissionais mais sexy do mercado publicitário levou os vencedores Thiago Assis, da agência Age; Mayara Cortez da agência ID e Carlos Henrique, da agência Dentsu, além de um representante da área de mídia de cada agência, para passarem uma semana em Las Vegas, a “Capital Mundial do Entretenimento”.
Marco Gomes, fundador e CMO da boo-box, considerado o melhor profissional de marketing do mundo pela World Technology Awards, acompanhou o grupo. “Foi uma grande satisfação estar com esse grupo de talentos da publicidade brasileira. Durante a viagem aproveitamos para conhecer a cidade, visitar o Grand Canyon, participar da CES e ver em primeira mão as novas tecnologias que serão apresentadas para o mundo.”
Para os participantes a oportunidade de viajar para Las Vegas foi uma experiência incrível. “A viagem foi ótima, deu para se divertir bastante. Conhecer o Grand Canyon foi um dos melhores passeios que fizemos. Achei muito legal essa iniciativa da boo-box, que ainda ofereceu a oportunidade de participar da CES e conhecer pessoas do nosso mercado. Além disso, foi ótimo conhecer melhor o Marco, ele é muito divertido e sempre tinha propostas legais de passeio e sugestões do que fazer”, destaca Mayara Cortez.
Para saber mais sobre a boo-box, visite o nosso site boo-box.com
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[Esse post é trazido a você por boo-box. Texto de responsabilidade do anunciante.]
Post originalmente publicado no Brainstorm #9
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To promote Snickers Bites, BBDO New York went retro. Bites give hungry customers a bag full of tiny pieces of Snickers bars, a pretty big switch for the consistent candymaker. But what if Snickers had thought of the idea decades ago?
There are two spots, “Intercom” and “Leisure Suit,” that attempt to answer the question, showing goofy scenarios dated to the 70s about follies that prevented Snickers employees from making Bites many years ago. “Intercom” is clearly the better of the two, as a forgetful man with some vague decision-making responsibilities at the company tries to tell his secretary to remind him to create Bites. Unfortunately, there’s static, which the secretary blames on the Soviet Union. “Leisure Suit” is little more than 30 seconds of lazy guys in afros pretending to be stoned. There’s no reason for the laziness, and the jokes are dumb. However, the premise does lend itself to future self-contained episodes, so BBDO can always take a mulligan and create some better spots in the future. ”Leisure Suit” and credits after the jump.
New Career Opportunities Daily: The best jobs in media.
Chipotle has announced plans to launch “Farmed and Dangerous,” a Chipotle original comedy series that they say will satirically explore the world of industrial agriculture in America. Produced by Chipotle and New York-based Piro, the initial four-episode season will be presented weekly on Hulu and Hulu Plus beginning Monday, Feb. 17, 2014. While the show intends to integrate Chipotle’s values, we are told there will be no explicit Chipotle branding.
The first season will focus on the introduction of PetroPellet, a new petroleum-based animal feed created by fictional industrial giant Animoil. PetroPellet promises to reduce industrial agriculture’s dependence on oil by eliminating the need to grow, irrigate, fertilize and transport the vast amount of feed needed to raise livestock on factory farms.
Before its new feed formula can take foot, Animoil’s plans go awry when a security video goes viral sending Animoil and their spin master, Buck Marshall (Ray Wise) of the Industrial Food Image Bureau (IFIB), into damage control mode.
“Much of our marketing is aimed at making consumers more curious about where their food comes from and how it is prepared,” said Mark Crumpacker (poor guy must have had a terrible childhood), chief marketing and development officer at Chipotle. “By making complex issues about food production more understandable — even entertaining — we are reaching people who have not typically been tuned into these types of issues.”
The show follows the brand’s two award-winning animated short films – 2013’s “Scarecrow” and 2011’s “Back to the Start” – both of which sparked conversations about agriculture and industrial food production in entertaining ways. The initial season consists of four half-hour episodes, but the storyline is designed to be extended to additional seasons.
The pilot episode of “Farmed and Dangerous” will be available for free on Hulu.com and via the Hulu Plus subscription service starting Feb. 17, 2014. Each additional episode will become available on the consecutive Mondays.
It could totally suck but it’s worth watching just for Ray Wise!
MetLife, whose name adorns the New Jersey stadium where Super Bowl XLVIII takes place on Sunday, isn’t trying to capitalize on the spotlight with commercials during the big game. Instead the New York-based insurance provider has opted to buy more modestly-priced time for a 30-second ad and a 15-second version to run in the pre-game and pre-game kick-off.
The commercial, titled “Anthem,” features Peanuts character Schroeder playing the National Anthem in the middle of MetLife Stadium with the Peanuts crew.
Just want to find out, man, as we’ve been hearing from the Spy line that you may have parted ways with Mullen, the agency you joined and took on the post of chief digital officer like a year ago. We’re just Curious George-ing because a couple of calls to the agency left us nowhere, and we’re just trying to find if it’s true and all.
Shit, while we keep shoegazing, let us reminisce on a career where you spent five years at Evolution Burea–oh shit–sorry, EVB to us and last served as partner/ECD (who can forget “Mob the Rainbow” for Skittles?). Oh yeah, almost forgot that you spent nearly seven years as GCD/AD at Goodby after toiling as an art director at the likes of BSSP and DDB Dallas. Anyways, bro, just reaching out, give me a holler when you can, you know, and–oh shit, my laces are untied (*cue Slowdive*).
New Career Opportunities Daily: The best jobs in media.
Audi's 2014 Super Bowl ad, like the mutant animal it imagines, is a bit of an odd beast.
Following two teasers, the automaker on Monday released the full spot, from Venables Bell & Partners and director Noam Murro. It features a man and woman looking in a pet store for the perfect dog. When they can't choose between a Chihuahua and a Doberman Pinscher, the store suggests they get both—a blended "Doberhuahua" breed. Sounds like a fine plan, until things go awry (in the couple's imagination, at least) and a pack of Doberhuahuas begins to chew up an entire city.
Turns out the whole point is not to compromise. "The all-new Audi A3. Designed without compromise," says the on-screen text at the end. (The couple end up not compromising by choosing a not-lethal mutt from a rescue shelter.)
The visuals in the ad are certainly amusing, and a Doberhuahua attacking Sarah McLachlan's guitar is a welcome sight. But it seems like a bit of a roundabout way to get to a message—#StayUncompromised—that could apply to almost anything.
Last year's "Prom" spot had a similarly vague message—"Bravery. It's what defines us"—but was well liked because of the winning storyline. This year's plot crosses over into such absurdism that the message about not compromising feels like a disconnect. (And speaking of crossing over, combining two animals to make a new one, in a car commercial, could make you expect a message about a crossover or a hybrid—and the A3 is neither.)
Dogs, violence and Sarah McLachlan. Like the Doberhuahua itself, it's an odd combination.
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Você assiste um trailer no cinema ou dá play no YouTube, e ao final dos quase três minutos tem a sensação de que já sabe tudo o que vai acontecer no filme. Saiba que você não está sozinho. A própria indústria acha que isso precisa mudar. Bem, pelo menos os donos das salas de cinema acham.
A National Association of Theater Owners dos EUA divulgou hoje um guia de boas práticas para que os estúdios criem e divulguem seus trailers: As prévias não devem ter mais do que dois minutos de duração, e só podem ser reveladas dentro do período de cinco meses antes da estreia do filme.
A adesão é voluntária, e segundo o Hollywood Reporter pode acontecer em bom número, já que os estúdios não tem a menor intenção de entrar em conflito com os exibidores. Apesar da grande presença de material e divulgação online, as produtoras dependem muitos dos trailers nos cinemas e comerciais de televisão para atrair público aos cinemas.
O que mais me chama atenção nessa iniciativa, é que é a primeira voz oficial – se assim posso dizer – a se levantar contra o excesso de informação que o marketing cinematográfico adotou nos últimos anos. Trailers cada vez mais longos, e que revelam partes importantes da trama. Não é incomum assistir uma comédia, por exemplo, e notar que as melhores piadas estavam no trailer.
Porém, os mais engraçadinhos irão argumentar que esse tipo de norma seria o mesmo que emissoras de TV ditando como as agências de publicidade devem criar os comerciais.
Post originalmente publicado no Brainstorm #9
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Let’s start the party by addressing Tribal Worldwide’s New York office and its relationship with eyecare brand Alcon, which a few tipsters have brought up. Here’s what we hear: sources familiar with the matter tell us that the agency-client relationship varies from year-to-year. Tribal has been working with Alcon for the past five and it looks like the partnership will continue in 2014 “and beyond”–though in what terms, we’re not sure. Tribal deferred all official comment to Alcon, which we’re checking with.
Switching Tribal topics, said agency’s NY office has also bumped up Josh McGuire and Hunter Simms to creative directors. During his career, which has basically consisted of time at Tribal NY, McGuire (pictured) moved up the ranks from art director to senior AD to his most recent post. As for Simms, the new DDB NY CD previously served as senior writer at JWT Dubai for clients including Kleenex, Band-Aid, Wendy’s, Audi, Nokia and more.
New Career Opportunities Daily: The best jobs in media.
The awards show was moved up from February to avoid the Winter Olympics and the Super Bowl, a strategy that paid off for CBS.
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If you were watching the Grammys last night, you might have caught this spot launching Mastercard’s “Priceless Surprises” campaign. The 45 second ad features Grammy-nominee Justin Timberlake surprising a fan by showing up at her door to hang out.
A 30: teaser for the spot rolled out last Friday, debuting the new campaign, ending with Justin ringing one lucky fan’s doorbell. The new spot picks up where the teaser left off, recycling some of the audio from the teaser about how Timberlake is excited about sharing a few moments with a fan. The “Priceless Surprises” recipient reacts about how you’d expect, shouting “Holy fuck!” after opening the door. Timberlake spends some time with his fan, even jamming out with her for a bit while she plays guitar. Obviously, Mastercard couldn’t have picked a more appropriate time to launch this campaign.
“Pricelss Surprises” will continue to roll out as an integrated campaign featuring “social, print, radio, television and digital platforms to inspire cardholders to give, get and share #PricelessSurprises.” Timberlake will stick around to surprise Mastercard holders who use the #PricelessSurprises hashtag, spending a day with a few more lucky winners. Cardholders will be automatically entered for a chance to win a slew of other, lesser prizes, such as trips and concert tickets, when using their Mastercard or tweeting with the #PricelessSurprises hashtag as well. Stick around for the teaser spot after the jump. continued…
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DDB Chicago has appointed a new chief creative officer in John Maxham, who rejoins the agency after spending the last four years as executive creative director/partner at Seattle-based Cole & Weber United. Maxham, who originally served as SVP/GCD on all things AT&T at DDB Chi for two years, will now oversee the creative product and 100 staffers, working with clients including McDonald’s, State Farm, Mars Inc., Capital One and Safeway in the process. Maxham’s arrival will fill a six-month void left when Ewan Paterson and DDB Chicago parted ways.
His new boss, DDB Chicago CEO Paul Gunning, says in a statement, “I looked very hard to find a partner that would share in my passion for DDB and the iconic American brands we work on. I wanted a true leader with a diverse creative skill set who could not only work across media channels, but also flex from B2C to B2B. This was not an easy task but John is uniquely qualified.”
During his ad career, Maxham (who *shameless plug* talked to us about Super Bowl a couple of years ago) served as a creative director at Team One and an ACD at Lowe.
New Career Opportunities Daily: The best jobs in media.
Arianna Huffington and Nicolas Berggruen, a billionaire investor, announced the creation of WorldPost, a new website under the Huffington Post umbrella aimed at international issues.
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No finalzinho do ano passado, a gente mostrou por aqui Damp Spirits, uma singela animação criada pela dupla Robert Glassford e Daniel Zucco – também conhecida com Mr. Kaplin. Agora, eles nos enviam seu projeto mais recente, Noise, desenvolvido para a Motion Gallery da Idn Magazine.
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Super Bowl halftime sponsor Pepsi decided to get an early start on Sunday night when the gridiron met the Grammys for an NFL-style extravaganza featuring the musical stylings of football stars.
"You music artists, you're always giving football the best halftime shows," Deion Sanders announces to a faux Grammy crowd. "So tonight, football is paying music back." The result, from agency Scratch, is about as over-the-top and occasionally cringeworthy as you might expect, with performances from Terry Bradshaw, Shannon Sharpe, Mike Ditka and more.
Maybe we'll get lucky and this Sunday's halftime show, featuring Bruno Mars, will pack all of its anticipated insanity into a mere two-and-a-half minutes as well.
Pepsi is expected to air a single 30-second spot, created by ad agency Mekanism, during the Super Bowl broadcast.
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All the pre-game hype and multimillion-dollar TV buys can't put the Super Bowl and sports fandom in perspective as sharply as this newspaper ad from Kara Christian, a 58-year-old Denver Broncos fan stricken with breast cancer.
The longtime season-ticket holder has followed the team since she was 5, back in 1960, when the Broncos played their first game, and she regularly attends contests at Sports Authority Field at Mile High wearing a big orange wig. She's the kind of ardent fan who arrives at games early to greet home-team players with hugs as they walk to the locker room.
Christian, whose prognosis is terminal, received a field pass for the AFC Championship Game in Denver and a football signed by every Bronco. To say thanks and spur the team to victory in the Super Bowl, she took out a half-page ad in the sports section of Saturday's Denver Post.
She writes: "You shall never know how much your kindness and support has meant to me throughout my illness. An autographed football has made the darkest of days shine brightly with an orange glow. A hug has given me the strength to remain Bronco tough. A field pass has given me encouragement to make it through another day. A phone call has meant the orange and blue world to me." She closes: "I was born a Bronco, I bleed orange and I will proudly die a Bronco," and signs the ad "The Bronco Lady." (Christian qualified for two Super Bowl tickets in the team's season-ticket lottery and plans to attend the game.)
She opens the message by addressing the Broncos as "teammates." This speaks to the intense, intimate bond that die-hard fans have with our favorite teams, ties that inform and enrich our daily lives in ways causal fans can't understand. In our hearts and minds, we're part of the team. We rise with each victory, sink with each defeat. Some say sports isn't life and death. For true believers, it's nothing less. In the best cases, this energy flows in both directions, giving strength to fans and players. It's a spiritual experience that transcends the cynicism of celebrity, contracts and even commercials.
I don't care what USA Today's Ad Meter says after the game. Kara Christian's ad wins the Super Bowl this year.
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