Hasta La Creative!

The NFL’s current TV partners — Fox, CBS, NBC and ESPN — are waiting to hear which network will land a package of Thursday Night games culled from the NFL Network’s schedule. But there’s another possible prize on the horizon: TV rights to additional Wild Card playoff games.

Commissioner Roger Goodell told NFL Network the $10 billion league might add more Wild Card teams to the post-season. NFL media chief Brian Rolapp said those additional Wild Card games are not part of current TV contracts. That means the league’s TV partners, as well as possibly outsiders, might have a chance to bid on some of the most valuable real estate in the TV world: NFL post-season games.

“If we expanded the playoffs, nobody has contractual rights to those games,” said Mr. Rolapp, chief operating officer of NFL Media, here at league headquarters in Manhattan. “So our steps are, first, to figure out: Does it work from a football standpoint? Second, if it does, how do you schedule to maximize not only your television exposure, so fans can watch it at home, but also fans who are traveling to the game. Then, third, you figure out who the best broadcast partner is to package those and distribute those (games). We’re still on that first part for how to make it work.”

Continue reading at AdAge.com

More from W+K, as W+K New York have unveiled their latest “This is Sportscenter” offering.

The 30 second spot, “Long Week,” celebrates Super Bowl XLVIII with a fun look at the rivalry between Denver Broncos’ mascot Miles and Seattle Seahawks’ mascot Blitz. Set in an elevator on ESPN’s Bristol, Connecticut campus, the spot stars SportsCenter hosts Jay Crawford and Steve Levy, who witness a tense, awkward exchange between the rival mascots. Credit has to go to director Jim Jenkins and the guys playing the mascots for perfect comedic timing. At the end of the spot, Everett and Levy reveal that the two mascots have been engaging in such behavior all week. Hopefully Miles and Blitz don’t kill each other before the big game.

The timely “Long Week” is designed to promote ESPN’s weeklong coverage of Super Bowl XLVIII, which began yesterday with ESPN Radio’s Mike & Mike kicking off 115 hours of TV and radio programming from New York City. ESPN’s programming originates from their Herald Square and Times Square Studios all week, up until Superbowl Sunday. Keep an eye out for “Long Week” during that coverage. Credits after the jump. continued…

New Career Opportunities Daily: The best jobs in media.

Austin Ramzy would be the second Times correspondent obliged to leave mainland China in 13 months because of an unprocessed visa application.

(TrendHunter.com) Situated on a picturesque lake near Bracebridge in Ontario, Canada, this cozy family Stealth Cabin designed by Superkül Inc Architect is the perfect eco-cozy hybrid.

Taking its design inspiration…

En seulement deux semaines, le designer finnois Robin Falck a construit à Sipoo en Finlande, une cabane en bois appelée « Nido » (nid d’oiseaux en italien) qui comporte 1 étage. Toutes les pièces sont fonctionnelles et les grandes fenêtres sont là pour agrandir l’espace. Plus d’images dans la suite.

Third-party data have been much maligned recently as the ugly stepchildren to their “hot” programmatic sister. Critics say they’re inaccurate, overpriced and have performance issues. Yet the data business and the programmatic industry it fuels continue to grow at a breakneck pace.

Ranting and raving against them won’t change the fact that since the earliest days of direct marketing, the marketing industry has run on third-party data. Let’s look at some of the misperceptions and realities.

Continue reading at AdAge.com

When a model's livelihood relies on her looks, what happens when her appearance changes? For Elly Mayday, the answer is to just keep on modeling.

While undergoing treatment for ovarian cancer, the plus-sized Mayday has lost her hair and gained some scars, but she remains front and center in ads for Vancouver-based Forever Yours Lingerie, which caters to women of all sizes. In addition, the company has donated a portion of its sales to supporting Mayday while she continues treatment.

It seems to be a banner month for shattering norms in the lingerie space, following Aerie's commitment not to retouch ads. Don't go looking for unretouched photos on the Forever Yours Lingerie site, as Photoshop features as heavily as lace bras. But it's still nice to see two brands that have moved away from unrealistic perfection. (Victoria's Secret, why is everyone so glowy on your site?)

While cynics cry marketing ploy, it seems to me that it's a win-win for brand and consumer alike. Hopefully it'll inspire other brands to follow suit.

See another pic of Mayday below from her first Forever Yours shoot after treatment, when she dyed her hair teal green for ovarian cancer awareness.

Via The Ethical Adman.

Third-party data, as the name implies, is data that a marketer acquires from a multitude of outside sources. Normally used to help create consumer segments for targeting ads and marketing messages, third-party data often refers to information gathered from internet interactions. Data-management firms aggregate information from sites across the web that show interests in particular topics based on behavior, and that third-party data is used to categorize people into groups such as travelers or sports enthusiasts. But third-party data isn’t just digital. It can represent real-world interactions such as purchase transactions or mobile phone locations.

Cillian Kieran, CEO and Founder of Digital Agency, CKSK

Third-party data is acquired from data sales houses or other large site and system operators. Third-party data is not typically from a single site, rather a consolidation of user data across a set of sites across the web and licensed to third parties for use in data and ad targeting. The benefit of acquiring this data is often its depth and breadth which would be hard to derive from a single data source, such as one’s own website. In addition, data providers often carry out complex segmentation in advance of distribution, ruling out the costly overhead for big data analysis and distillation to arrive at a targetable segment. For example, information can be purchased about consumers already interested in books, travel or health insurance.

Continue reading at AdAge.com

A real woman will quit her job in a GoDaddy Super Bowl commercial, the company confirmed.

In a 30-second spot slotted to run at the end of the first quarter, a woman will quit her job to pursue her passion of starting her own business. Actor John Turturro will introduce the aspiring small business owner.

GoDaddy released a teaser of the spot on Tuesday, but will hold the full commercial until it airs in the game.

Continue reading at AdAge.com

Há 11 anos, o skatista belga Charles-Antoine Bodson comprou um skate usado pelo profissional Mark Gonzales, com uma arte feita por Keith Haring. Este tinha sido só o primeiro passo. Hoje, Bodson possui mais de 2 mil shapes, incluindo peças pintadas por Banksy, Damien Hirst e Jeff Koons.

Porém, do hobbie de andar diariamente, já com 38 anos, a coleção saiu do asfalto e foi parar na parede. Pensando em uma plataforma que unisse skate, arte contemporânea e responsabilidade social, Bodson criou o SK8room.

Com uma loja física em Bruxelas e um sistema de compras virtual, SK8room oferece skates que funcionam não somente nós pés, mas são também quadros valiosos.

Os preços começam por volta dos €200, incluindo shapes feitos de madeira canadense e arte criada por artistas e designers famosos, aplicada em silk screen.

Dentre os nomes estão: Ai Weiwei, Banksy, eBoy, Invader, Damien Hirst, Terry Richardson, Keith Haring, Larry Clark, Richard Prince, Andy Warhol, e muitos outros.

Pensando no skate como plataforma de educação de comunidades carentes, 20% de toda a venda é destinada ao Skateistan, ONG alemã que leva o esporte para crianças do Afeganistão e Camboja.

Post originalmente publicado no Brainstorm #9
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