Jan
06
CMW rebrands to Stack
Posted in: UncategorizedCMW, the MSQ Partners customer engagement agency, has changed its name to Stack after expanding the business in 2013.
Jan
06
Online retailers record 31% December boost as high street loses 2.2% of business
Posted in: UncategorizedUK retail brands experienced a 31% rise in off-store sales in December, while medium-size high-street retailers saw their sales decline by 2.2% in the same month, according to accountancy firm BDO.
Jan
06
Greenpeace hacks Disney and wipes out Lion King characters
Posted in: UncategorizedThe latest work for Greenpeace features the opening credits of Disney’s ‘The Lion King’, in which antelopes, zebras, giraffes and elephants journey towards the central rock where Mufasa waits.
Jan
06
Schwarzkopf sponsors Vevo series to ‘Lift’ next pop stars
Posted in: UncategorizedVevo, the online music video platform, has signed a six-figure deal with haircare brand Schwarzkopf for it to sponsor the UK edition of ‘Lift’, Vevo’s series showcasing emerging artists, in 2014.
Jan
06
Tesco targets New Year’s resolutions with rebranded Healthy Living range
Posted in: UncategorizedTesco is overhauling its ranges of healthy foods, as it targets consumers looking to get into shape as part of their New Year’s resolutions.
Jan
06
All-Terrain Conquering SUVs – The New Land Rover Dominates Earth’s Harshest Landscapes (SPONSORED) (VIDEO)
Posted in: Uncategorized
(TrendHunter.com) While you can spend days poring over statistics about torque, horsepower and suspension, the only way to truly gauge a vehicle’s performance is to push it to the limit in the real world. This is…
Jan
06
Doom Diary #4
Posted in: UncategorizedWaiting for the Barbarians.
From Adbusters #111: The Big Ideas of 2047
July 9, 2022
Most evenings they skim low on the skyline … overtop of malls, corporate headquarters’, public monuments, highways.
Soft targets. Sometimes they strike, exploding on impact…kamikaze style… other times they just swoop and dive… sending us scattering… toying with our minds. They come in the early morning too. We’re always on edge.
These small portable DIY drones turned the tables in the War on Terror for good. We should’ve seen it coming … only a matter of time. Stupid of us to think they wouldn’t hack it some how… subvert it. Cheap to make. Easy to build. Easy to smuggle. Fuckin’ brilliant. They come like a shadow out of the corner of your eye. You turn your head quickly but you miss it. Its moved. You jerk your head in the other direction. You think you see it again. Nothing there. Then suddenly it’s on top of you. Buzzing like a large fly.
For a few years we were able to shoot most of them down, but then they started coming in so low and in such numbers that nothing could intercept them. Now most of the government buildings in Washington are empty. Same in Paris, London, Ottawa, Tel Aviv.
We tried electronic domes to keep them out. But then the terrorists started building them inside the perimeter … bypassing the scramble field. Now they appear randomly every day. They usually choose Friday for coordinated attacks … learning our defense systems… how we organize. They’ll switch that up any day now. Terror Tuesdays or something like that.
It’s like Coetzee’s Waiting for the Barbarians… When I read it in school I thought it was just a gripping metaphor for a mythic confrontation. But now I get it … the civilizational war is already lost .… the barbarians are out there massing at the gate and there is nothing left for us to do but wait, scared shitless, for the final assault.
Eventually we’ll open the front door for them … only a few disheveled crazies left. That Coetzee! People have already started praying for the barbarians to get on with it. But they know exactly what they’re doing … they’re making us pay a psychic price for everything we did …
Jan
06
Panasonic in The Taste product placement deal
Posted in: UncategorizedPanasonic has signed a deal to appear in the UK version of the cooking competition, ‘The Taste’, featuring Nigella Lawson.
Jan
06
Universal Pictures’ Dawn Paine on her inner geek and the importance of bravery
Posted in: UncategorizedI love Christmas, always have. I love the run-in to it, the Coca-Cola spots, the ads with a bear and a hare, Christmas lights, my little boy’s growing delirium and, of course, winter Saturday night TV; Strictly first, then Boardwalk Empire with maybe a sneaky peek at The X Factor.
Jan
06
Laura Jordan Bambach: Fans are now shareholders in our WTF world
Posted in: UncategorizedThe past 12 months laid the foundations for what should be a transformative 2014, writes D&AD president and Mr President creative partner, Laura Jordan Bambach.
Jan
06
Supermodel Lingerie Lookbooks – Gisele Bündchen Intimates’ New Campaign is Playful (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) Gisele Bündchen Intimates recently unveiled new campaign images promoting the launch of Gisele Intimates at NK Stores in São Paulo and Rio de Janeiro. Gisele’s pink and black range of lingerie…
Jan
06
H&M Super Bowl Ad Lets You Buy Beckham Bodywear by Remote Control
Posted in: Uncategorized
The Super Bowl is getting its first commercial that’s enabled for “t-commerce” — e-commerce through your living room TV.
H&M plans to air a 30-second spot during the second quarter of Super Bowl XLVIII that will let viewers with certain Samsung smart TVs use their remote controls to engage with the commercial and buy products from David Beckham’s Bodywear line, according to H&M and Delivery Agent, the ad tech company supporting the commerce function.
The interactivity doesn’t take viewers out of the regular broadcast stream, Delivery Agent said. A small part of the screen will present a pop-up menu while the ad runs on the larger part of the screen, according to the company. The pop-up menu will offer product information, the ability to send that info to another device and the option to buy the product directly. The ad will still be interactive and shoppable for consumers who rewind to it using their DVRs.
Jan
06
Slot-Stored Tables – The Mastro Table Stows Away by Sliding its Legs into its Surface (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) The Mastro Table is a flatpack table that does not rely on hinges. The piece can be completely disassembled with ease and reorganized for compact storage when it isn’t needed. The way that it…
Jan
06
‘Smart TVs’ Are Next Bet for Makers as Sales Languish
Posted in: UncategorizedTV makers at the Consumer Electronics Show in Las Vegas will be showing off a range of sets that can connect to the Internet and run apps.
     |
Jan
06
Old Spice: Mom Song
Posted in: Uncategorized
New Old Spice Re-Fresh Body Spray may cause boys to become men, girls to become girlfriends, and moms to become sad.
Advertising Agency: Wieden + Kennedy, Portland, USA
Jan
06
Angular Unfolding Shoeboxes – The Dynamic Puma EvoSpeed Box Channels a Stealth Bomber Shape (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) Everyone Associates designed a striking angular box for the Puma EvoSpeed sneakers. The box itself is an abstraction of a stealth bomber, that has taken on a faceted shape.
The shoebox design…
Jan
06
Advertising: New Campaign Markets Activia to Wider Audience
Posted in: UncategorizedA new campaign for the yogurt brand aims to reach younger consumers and men, without the actress Jamie Lee Curtis.
| |
Jan
06
The Media Equation: Print Starts to Settle Into Its Niches
Posted in: UncategorizedAt a time when e-book sales seem to be flattening, there is something to be learned from Kevin Kelly’s self-published print catalog, a collection of reviews accrued from a website over the years.
| |
Jan
06
ThinkFilm, a Short-Lived but Wily Distributor, Still Influences Industry
Posted in: UncategorizedAlumni of ThinkFilm have become a force in an industry that has been learning to think smaller, make do with less and live more by wit than a fat bankroll.
| |
Jan
06
NBC Begins Swarm of Ads to Lift ‘Today’ Back to Top
Posted in: UncategorizedThe NBC morning news program, which has been second to “Good Morning America” for 16 months, will open its offensive with a major promotional campaign.
| |
Who's in charge here?
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.