“Shed’s on fire.” It is all that a bewildered Ian can say while standing in his back garden in nothing but a pair of white pants and holding a toy sword, watching his shed burn to the ground.
The European Commission today cleared the way for Publicis Groupe to merge with Omnicom Group, taking the two companies a significant step closer to forming the world’s largest communications group.
An EC statement justified the decision. It said, “The merged entity would be sufficiently constrained by several competitors — including large international advertising groups such as WPP, Dentsu-Aegis, IPG and Havas — capable of meeting the more comple requirements of large advertisers with global reach. Should the merged entity increase its prices or decrease the quality of its services, customers would have the ability to switch to one of several competing agencies.”
With particular reference to media buying, the statement added: “Should the merged entity try to use its position on the market for media buying … to increase its negotiation power with media owners, the latter would have sufficient countervailing power, as a consequence of the significant degree of concentration of media owners in the relevant European countries.”
Here's the setup: A brawny dude's in the shower, and his wife tells him how Summer's Eve cleansing wash is specifically formulated for a woman's "V," and he's like, "Huh?" And then (gasp!) she asks him if he knows he's using it. Cut to a look of horror on his face. He turns the bottle around for a product shot, and then we're into a montage of him doing the manliest things he can think of to preserve his threatened masculinity. He chops logs, breaks boards, tows a car with his teeth and crushes a beer can with one hand, all set to a rockin' manly track.
Now, you might infer from this that he believes nothing could be worse than the thought of becoming feminized through accidental ladybit-formulized body wash contamination, in which case it's the brotastic asshole who's being the real douche. Or you might just think, "LOL! HE TOTALLY WASHED HIS NADS WITH LADY WASH. HAHA, LOSER!"
Either way, you've probably missed the offensive part to me, which is that a woman doesn't get to be the star of an ad ostensibly about ladies and their vaginas.
Here's my hunch about why: "Feminine care" products are divisive among women and practically loathed by many feminists, who feel the products exist solely to thrive on manufacturing a sense of shame about women's privates. So what’s a marketer to do? Go with the one safe trope that everyone seems to agree on: Guys are dumb.
A lot of people will agree with it, and this spot will probably play great on prime-time TV, where people don't want to hear about lady wash and none of the networks will let you use the word "vagina" anyway.
So sorry, dudes, your gender remains the butt of the joke. You may be depicted as an eternal manchild unable to cope with reality and feverishly concerned about your gender identity, but c'mon, don't you just want to LOL when he rides around on the lawnmower in the Spartan helmet?
     |
Nationwide customer strategy and marketing director Andy McQueen is to leave the building society, after nearly three years in the role.
David Keochkerian est un français amoureux de la photographie. Basé dans la Somme. il cherche à capturer l’éphémère mais aussi à associer des techniques photographiques différentes dans ses oeuvres. Avec des paysages pris en infrarouge, il nous dévoile de superbes images à la limite du surréaliste.
Yes, people. It is that time of year again. Time to start planning your trip to the South of France where you will put a large dent in your expense account, sip champagne on the Carlton Terrace and squeeze in a few late night visits to the gutter bar. Oh, yea, and hopefully bring home some metal. After all, that’s why we go to Cannes, right?
But what does Cannes Lions CEO Philip Thomas have to say about the event? “Cannes Lions offers delegates the opportunity to step away from their day-to-day work and truly immerse themselves into a unique environment of creativity for a few days. With exceptional inspiration, learning and networking opportunities, it’s a chance for the global creative communities to recognize accomplishments, and take the industry to new heights.”
If you’ve ever been, immerse is an understatement. You will be enveloped by all things advertising in a way that is impossible any other time of the year in any other place in the world. If you can, you should really go.
Want a taste of what it’s like? Check out the photos below and then dig into the photo album from our 2011 visit.
In case you don’t know the name Chris Masse, he was employee #1 at San Francisco-based shop DOJO, originally joining as art director in 2009 before moving up the ranks to creative director at the agency. Well, now it appears that he’s on the freelance circuit as a CD/AD, working on several campaigns for Logitech, LG and Activision among other DOJO clients. Prior to joining DOJO, Masse worked in a similar role at the likes of Fancy with the former’s agency founders, Geoff Edwards and Mauro Alencar.
New Career Opportunities Daily: The best jobs in media.
Philadelphia-based independent agency Red Tettemer O’Connell + Partners are well aware of the “polar vortex” causing large portions of the country to freeze their nutsacks off. They’ve taken advantage of the real-time marketing opportunity with a new Vine video for TuB Gin called “Perfectly Chilled.” In the Vine, featured above, they call on viewers to “take comfort in the fact that [their] gin is perfectly chilled” — even if they can’t venture outside for more than a few seconds without fear of losing a digit. Is this making the most of a bad situation? Or just pissing off those people who can’t even make it to the liquor store because it’s so damned cold?
New Career Opportunities Daily: The best jobs in media.
Maybe it’s the flagging stamina levels in the post-holiday season, or even just the extra strength needed to get yourself into the office after a couple of weeks of parties, but somehow 5-Hour Energy’s “Helps Amazing People” landed on Visible Measures’ Viral Video Chart this week.
Coming in fourth with 5.5 million views, the ad is a typical one, featuring people doing all sorts of wonderful things like winning a game of chess, giving a rousing speech, ziplining through a forest and dirt biking. The idea is that the energy drink gives you the focus necessary to do those things.
Other new entrants on the chart were MySpace’s June video featuring musicians Ciara, Justin Timberlake and Pharrell, created to relaunch the social network at No. 6; cognitive training company Lumosity at No. 8; and Canon’s “Swipe,” which shows how users can print pictures taken on its cameras using its PIXMA printers, at No. 9.
Mike Dodds, chief executive at Proximity London, outlines eight lessons learned from last year’s185th Advanced Management Programme at Harvard Business School.
“When you take care of environment you take care of your children.”
Advertising Agency: Draftfcb, Tel-Aviv, Israel
God of Creative: Tal Perlmuter
Art Director: Maayan Ariel Wexler
Copy: Yaniv Sahar
Account Director: Shirly lugassy
Alors que nous vous parlions des carnets Moleskine Simpsons à l’occasion des 25 ans de la série, voici que Lego dévoile ce set spécialement pensé pour illustrer la maison de la famille américaine la plus connue. Des créations sympathiques permettant de jouer avec les personnages sortis de l’imagination de Matt Groening.
Falar bem das produções da PBS é, de certa forma, chover no molhado, mas não tem como passar batido. Uma das séries que merece atenção especial é Blank on Blank, que pega gravações de entrevistas antigas, realizadas com grandes artistas e ícones culturais, para transformá-las em animações. A mais recente é um bate-papo com inesquecível mestre do soul Barry White.
Na entrevista concedida a Joe Smith em 1987, com animação de Patrick Smith, o cantor e compositor conta como ele começou na música e, principalmente, sobre um assunto que ele era especialista: o amor. Segundo ele, todo compositor deve escolher um assunto na hora de escrever uma letra.
“O meu é o amor, porque eu sei que quando um homem está fazendo amor, a última coisa que ele pensa é em guerra”.
Com produção executiva de David Gerlach, a Blank on Blank usa trechos de entrevistas que não foram utilizados nas matérias para as quais as entrevistas foram feitas – geralmente coisas que estavam fora da pauta ou divagações que sempre acabam rolando e poucas vezes são aproveitadas no texto final.
Para quem quiser dar uma olhada no site, os episódios anteriores incluem papos com Kurt Cobain, Janis Joplin, Tupac Shakur, Grace Kelly e Ray Charles, entre outros.
Post originalmente publicado no Brainstorm #9
Twitter | Facebook | Contato | Anuncie
Manaaz Akhtar, regional marketing director, Europe at Subway, reveals her predictions for 2014.
Ed Pilkington, marketing and innovation director at Diageo Western Europe, reveals his predictions for 2014.
Kristof Fahy, chief marketing officer at William Hill, reveals his predictions for 2014.
The “sea of red” brings in a new dimension to the already squeezed middle as more shoppers than ever shifted to online over Christmas. Retail specialist and former Mars marketer Kate Jones, director at Mash Strategy, brings us the definitive guide to this Christmas’ winners and losers.
Além do comentado lançamento da nova versão de sua câmera Socialmatica, a Polaroid também apresentou no CES 2014 um protótipo da sua próxima aposta: uma câmera em formato de cubo, medindo 35mm e ideal para momentos de aventura.
Apesar da simplicidade que aparenta o modelo, a câmera C3 vem carregada de recursos voltados para tornar perfeita a captura de imagens em locais abertos e debaixo d’água, incluindo microfone, luz LED e revestimento externo que aguenta quedas, choques e até 2 metros de água.
Suas lentes de 120º filmam em HD com resoluções 1280 x 720 e 640 x 580, além de fotografias com 5 megapixels. Contém também 2MB de armazenamento interno, podendo acomodar um micro SD de até 32GB.
Apesar de não ser uma GoPro, o lançamento tem potencial e é parte de uma nova aposta da Polaroid, com foco no design e em produtos super compactos.
A expectativa de início das vendas é para o meio deste ano, custando em torno de $99.
Post originalmente publicado no Brainstorm #9
Twitter | Facebook | Contato | Anuncie
This week controversial former basketball player Dennis Rodman led a group of retired NBA players in an exhibition match against North Korea.
Thomson Holidays’ has received 80 complaints against its latest ad campaign, ‘Simon the Ogre,’ for causing offence to people with disfigurements and for trivialising disability.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
