Hasta La Creative!

AIM Architecture a imaginé pour les nouveaux bureaux du building de Soho à Shanghai cet intérieur tout en verre et en miroirs. Donnant au lieu un maximum de lumière et une impression de double réalité, cet aménagement est situé dans le centre de la ville chinoise. Plus d’images dans la suite.

More Movember business, this time from San Diego shop i.d.e.a. Not only are they raising money for prostate cancer research in the name of hairy upperlips, but they’ve gone ahead and created an entire character, Harry Mustachio, who asks you to monate money instead of being a stachehole. Clearly, the folks at i.d.e.a like puns, but stachehole does have a certain ring to it. Above, you can watch a short biopic-style dramatic parody on Mustachio.

The goal is to raise $5000, compared to the agency’s $2306 total from last year. To donate and learn more about the crazy life of being a puppet with a mustache, visit the campaign’s website. Below, there’s also a video of Harry Mustachio interviewing people on the street. The clip may be a bit creepy, but Tom Selleck gets a few shout-outs, which is always a good thing.

After the jump, you can watch i.d.e.a.’s 2012 Movember campaign video, which features the “We Need You Mo Than Ever” rethinking of a pop classic. Puns can be bad, but that is well done.

continued…

New Career Opportunities Daily: The best jobs in media.

This holiday season, there's one thing everyone's sure to be getting on Target.com: a headache.

The recently relaunched Target site is sparking quite a bit of backlash from the design community, primarily due to the site's abundance of drop shadows and overall cluttered-as-crap vibe. The new look definitely puts a lot more product on the home page, but it sacrifices that minimalist "Target look" that the brand has spent so many years perfecting. 

While the previous site design also had its critics, this one seems to be beloved by almost no one. Check out a pretty accurate cross-section of recent tweets:

trainwreck redesign of the year: http://t.co/Mp32Vj2F14 — Jim Silverman (@jimesilverman) November 22, 2013

Oh god, what happened to http://t.co/sZuxKbsoC4? — Evan Stremke (@EvanStremke) November 22, 2013

I don’t know why everyone’s so up in arms about http://t.co/wvIyaS7iWP when http://t.co/ifdVA6cWMD is still out there. — Jay Fanelli (@fanelli) November 22, 2013

“SHOP UNTIL YOU DROP (SHADOW)” – http://t.co/QCGllT0WfO — Maxim Leyzerovich (@DUQE) November 22, 2013

Which one of you monsters did this to http://t.co/kTdrOvuzIk?? SHOW YOURSELF
— John Williams (@johnwilliams713) November 22, 2013

A moment of silence for all those shadows dropped on http://t.co/QCGllT0WfO
— Maxim Leyzerovich (@DUQE) November 22, 2013

.@Target.com, are you feeling okay? http://t.co/wPHaFo2t58 — Kelsey Gullickson (@CMYKelsey) November 22, 2013

Drop shadow porn —> http://t.co/RjWhpgcROh — Oykun (@oykun) November 22, 2013

This site looks hacked, http://t.co/AxvRPyIm7f — Antonia Anni (@Tonianni) November 22, 2013

Looks like someone at @Target is having way too much fun with drop shadows. http://t.co/In14jWd3Ie — jasoncarulli (@jasoncarulli) November 22, 2013

Holy drop shadow. @Target is bringing back the middle ages of web design: http://t.co/C24huFHEMV — Kelly Clawson (@kellyclaws) November 22, 2013

http://t.co/sgxS5QsZA4 re-imagined as a MySpace/Geocities mashup. A drop shadow for you. And you. AND YOU!!!!!!!!! — Gary Love (@nemejo) November 21, 2013

This was about as close as we could find to people defending the redesign:

Willing to bet the average consumer doesn't care what http://t.co/VvxWdDoZ8l looks like. — Dan DeLauro (@dandelauro) November 22, 2013

And this guy, who (for the first time in my life) I hope is trolling.

The new http://t.co/4uAIrrNez1 looks really good – congrats to their design team.

 

— Zander Brade (@zancler) November 22, 2013

UPDATE: Some on Twitter have suggested that Olson might have been behind the redesign, but agency VP Jeremy Mullman says it wasn't them. "While Olson does a great deal of digital work for Target," Mullman writes in an email to AdFreak, "we did not manage or work on the Target.com redesign." Mullman said he was unsure who had created the new design.

We've reached out to Target for clarification.

The Campaign for a Commercial-Free Childhood has chosen this year's five nominees for its annual Toady Award (dis)honoring "Toys Oppressive and Destructive to Young Children."

There's a Monopoly game plastered with the names and logos of real advertisers (because the classic version isn't capitalistic enough); a Play-Doh mobile app that basically kills any actual creativity; a truly bizarre fashion-doll site that lets kids throw sparkly makeover parties for tooth fairies; a dinosaur that shoots missiles (just like the real ones did); and iPotty, a workstation that lets toddlers poop and cruise the Internet simultaneously.

Glad I grew up in a simpler age with the timeless classics: GI Joe and Barbie. No harmful social messages or rigidly enforced gender roles there. Via Consumerist.

Ideas are a dime a dozen. Talented people have great ideas all the time. It’s the ability to act on the ideas and turn them into tangible works of art and/or commerce that separates the pros from the All Pros.

This is one reason the meme “Every company is a media company” makes sense. Media companies and entertainment companies know how to run with an idea. They’re producers, and that’s what brands and their agencies need to be, as well.

According to Variety, ad agencies have long worked to produce various pieces of video content, even full-blown TV programs, but the growth of video platforms has heightened demand for those services.

“The agency model is evolving,” said Jon Hamm, chief creative and innovation officer of Momentum Worldwide. These days, Momentum has five or six programs in advanced stages of development. One series, “Full Circle,” created and written by playwright Neil LaBute debuted last month on DirecTV.

“The rise of digital media as a significant platform of engagement for brands and consumers is creating much more opportunity, and also creating a much greater need for content,” said Peter Tortorici, chief executive of GroupM Entertainment.

It would be logical to deduce that “a much greater need for content” also means a much greater need for content providers, also known as brand storytellers. The thing is, brands are not always clear about where to turn to bring their brand stories to life.

Do brands call on their ad-making buddies at the agency? Do they hire highly skilled but under-employed journalists? Or do brands work directly with a production company? All three options are viable, but I also see a greater need for hybrids with roots and capabilities in all three worlds.

The post Find Your Inner Producer — Make Great Things Happen appeared first on AdPulp.

Content marketing is in serious danger of becoming ineffective. On TV, in print, via mobile device and across social networks, brands are creating more content than ever before. Consumers don’t mind dipping their toes into the relevant and valuable stuff, but they’re beginning to drown in a world of repetitive, generic and boring content. Every additional drop of irrelevant content risks turning off consumers on the whole, essentially stopping up the whole faucet.

Effective content marketing drives profitable customer behavior by creating and distributing relevant, valuable content to attract and engage. The proliferation of social-media channels, the ubiquity of mobile devices and a shift from push to pull messaging has all sent the demand for effective content skyrocketing. Despite the recession, marketers increased spending on content development by 45% from 2005 to 2012, according to the 2012 Content Wise survey. During this time, the percentage of marketing budgets with some allocation for content rose to 39% from 31%.

But as more players — traditional publishers, digital agencies and even public relations firms — enter the content-marketing space and struggle to do it well, we will continue to see more dramatic missteps such as last year’s Scientology native advertising debacle at The Atlantic. But more frequently, and perhaps as damaging, marketers push out content that is so broad or irrelevant that consumers will start to look past it the same way they ignore banner ads.

Continue reading at AdAge.com