Advertising Agency: Iris, Singapore
Executive Creative Director: Grant Hunter
CD/Copywriter: Grant Hunter
Art Director: Shawn Foo
Producer: Louise Oliver
Director: Russell Appleford
Creative Group Head: Jonathan Cockett
Sound: Echolab
Agency Producer: Prema Techinamurthi
Editor: Peter Booth
Planning Director: Paul Gage
Board Director: Hannah Dogger
Creative: Lam Nasril
Senior Account Executive: Cheryl Chan
Tesco chairman Sir Richard Broadbent claims customer experience is more important than product following a blog describing a Tesco store as “the worst place on earth” going viral.
(TrendHunter.com) Have you ever been out with someone who’s always ready to take one for the team? Was he willing to sacrifice himself so that you could have the night of your life? If so, then you’ve…
Gary Barlow, the ‘X Factor’ presenter and former Take That frontman, has performed with Aleksandr Orlov to mark the one-year anniversary of Comparethemarket.com sponsoring ‘Coronation Street’
(TrendHunter.com) The brides of India can teach the rest of the world a thing or two about jewelry as the Grazia Bride November 2013 cover shoot shows. The first ever issue of the wedding-themed publication embraces…
(TrendHunter.com) Shopping bags, and bags in general, are so practical it is no surprise they exist in abundance; yet the Hangbag redefines their purpose once they are done with. Instead of chucking away the…
(TrendHunter.com) The Numero ‘Solitaire’ editorials melds together a punk edge with a fairytale surreality that will enchant just about anyone. Shot in studio and outdoors against a clear blue sky, the…
Microsoft may have addressed parents’ concerns over safeguarding their children’s privacy, in its “Do not track” ad campaign, but the whole concept of privacy is now being turned on its head, writes Nicola Kemp.
(TrendHunter.com) This male fashion guide emphasizes one of the most important aspects of any outfit — the fit. The illustrated infographic compiles various style tips for guys from a number of Reddit users.
The…
Mrs. Miller, the last surviving child of Walt Disney, co-founded a museum dedicated to the memory of her father as a human being rather than a brand.
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UPDATE 2: The Beastie Boys released this statement Monday:
Like many of the millions of people who have seen your toy commercial "GoldieBlox, Rube Goldberg & the Beastie Boys," we were very impressed by the creativity and the message behind your ad.
We strongly support empowering young girls, breaking down gender stereotypes and igniting a passion for technology and engineering.
As creative as it is, make no mistake, your video is an advertisement that is designed to sell a product, and long ago, we made a conscious decision not to permit our music and/or name to be used in product ads.
When we tried to simply ask how and why our song "Girls" had been used in your ad without our permission, YOU sued US.
UPDATE: A rep for the Beastie Boys tells the Huffington Post that the band has not made any claim against GoldieBlox, saying: "There was no complaint filed, no demand letter (no demand, for that matter) when [GoldieBlox] sued Beastie Boys."
Original item below:
The feel-good ad of the month has taken a feel-bad turn. The Beastie Boys apparently have a problem with GoldieBlox's version of their song "Girls" in the overnight smash-hit "Princess Machine" commercial, which recast the track with new lyrics as an empowerment anthem for little girls. According to The Hollywood Reporter, the band has allegedly threatened legal action, claiming copyright infringement, and the toy company has preemptively filed its own lawsuit asking that its version of the song be considered fair use—a common defense in cases involving parody material. The sticking point for GoldieBlox may be that "Princess Machine" is expressly designed to sell toys, and thus is a commercial endeavor at least as much as it is a sociological statement, but it will be up to a court to decide. The Beastie Boys, meanwhile, risk looking like they're censoring a worthwhile message that has enthralled millions—though of course it's hard to protect your intellectual property if you're willing to look the other way now and then based on ideology or pressure from the public. You can read GoldieBlox's full complaint here.
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(TrendHunter.com) Were it not for the wooden panels on this log cabin design, you might never even see it in the California High Desert. The nearly invisible cabin is a creation of Phillip K Smith III, who…
Bloomberg faces newsroom layoffs, a shift in emphasis back to financial news and skepticism from the business side that investigative journalism might not be worth the potential problems it could create for terminal sales.
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John C. Malone, the chairman of Liberty Media, is working behind the scenes to gain control of Time Warner Cable, seeking a second act in an industry he once dominated.
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Remotely controlled aircraft have provided valuable images of events that are difficult to reach, including the recent typhoon in the Philippines.
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The heavy investment in the production and sale of TV series mirrors changes occurring elsewhere in Hollywood.
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Advertising Agency: DKP, Paris, France
Creative Director: Daniel, Mathias
Art Director: Daniel
Copywriter: Mathias
Illustrator: Daniel
“A-class Foot Massager. Just love you to be up or down.”
Advertising Agency: DraftFCB, Taipei, Taiwan
Creative Directors: Red Hung, Momo Hsiao, Coco Chen
Art Director: Eileen Chang
Copywriters: Coco Chen, Momo Hsiao
Photographer: Henry Jen
Advertising Agency: Alberto Baccari, Milan, Italy
Advertising Agency: Alberto Baccari, New York, USA
Creative Director: Alberto Baccari
Art Directors: Alberto Baccari, Andrea Castelletti
Copywriters: Robert Schulman, Elvire Cavalié
Graphic Designer: Andrea Castelletti
Brand Strategist: Susan Roy
Project Manager: Giuseppe Laneve
Lettering: Luca Barcellona
Photographer: Orlando Zambarbieri
Marketers are only now beginning to deploy music as a very direct conduit to the things they sell, but a deal between an audio-recognition app and the Mindshare agency is a step forward.
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