Debuting during tonight’s Chicago Bears/Green Bay Packers Monday night match-up is the latest in State Farm’s Discount Double-Check campaign from DDB Chicago. And, folks, it is a doozy.
Again, we find Packers QB Aaron Rodgersflanked by the SNL ”Superfans,” George Wendt and Robert Smigel, on a flight that has now lasted two months since these guys first showed up. Rodgers, who you may know is as bad at acting as he is incredible at football (the worst and best, respectively), faces his biggest challenge yet: Portray someone who isn’t Aaron Rodgers looking uncomfortable while trying to deliver scripted lines. The results are, well, watch the clip.
In Rodgers’ defense (and it’s easy for me because he is my favorite player ever), a Chicago accent is hard to replicate. In DDB’s defense, I sympathize with how many takes of Rodgers’ “acting” they had to do before just saying “fuck it” and going with the above spot. And, in everyone’s defense, this campaign has been incredibly successful for State Farm over the years. Don’t like Rodgers’ acting? Think the spot isn’t funny? Well that’s too bad, because the rest of America loves these things. This is advertising, and the will of the consumers wins (haha). Credits after the jump.
Voici un superbe projet par Paperlux pour la société Arjowiggins afin de réinventer les marque-pages sur les livres. Un concept basé sur l’idée qu’un signet ne peut pas marquer chaque paragraphe ou ligne d’un livre. Une utilisation sur papier Conqueror en trois couleurs. A découvrir en détails dans la suite de l’article.
Finally, 20 years into the digital-advertising era, a growing number of industry voices are cautiously starting to question the long-term viability of pricing and measuring media on a cost-per-thousand, or CPM, basis.
In recent months, both publishers and advertisers seem to be openly looking for a new standard that addresses one of the CPM’s critical shortcomings — namely that not all “Ms. are the same. Some consumers are more engaged with the content compared with others, and these numbers may be smaller than we want to admit given the pressures to scale an audience in an age of infinite supply and smaller screens.
That’s not to say that the CPM is going away soon. A report from eMarketer on digital CPMs, which is based on nearly a dozen interviews with agency, brand, publisher and advertising-technology-industry professionals, concluded that the CPM will remain the dominant pricing structure. But the report also made it clear that all involved are on the hunt for suitable alternatives.
12/06/99. un.deux.trois. The Gabba. The Captain. The Blonde. Croke Park. Eden Park. 93KG.5’10”. 85,000 names on the shirt. one tomato. one fruit salad. one world cup. 125 caps. 5 drop goals. 46 tries. 1 Cannes Lion. Four World Cups. Four Lions Tours. Four Triple Crowns. Number Nine Four Five. Thirteen. Thanks for everything Brian. Brando.
Over the years we’ve been lucky enough to work on various campaigns with arguably Ireland’s greatest ever sportsman, Mr. Brian O’Driscoll. Get ready for some horrible word play. He’s been the difference, he’s given the team talks, he’s brought back the roar and he’s always brought on the green. But most importantly he’s smashed it every time he’s been on the pitch, he’s given us so many amazing memories and he has always been a true gent.
So this week 10,000 of you will descend upon the Javits Center for ad:tech which will take place Wednesday and Thursday this week. You will, of course, work diligently throughout the day checking out exhibitors, making connections and closing business. That’s a given.
But when the day is done, it’s not time to go to sleep or wander aimlessly around New York looking for something to do. No. It’s time to consult our friendly ad:tech Party Calendar so you know when and where to be and to insure you keep your networking activities going late into the night. Because as we all know, sometimes the best deals are closed at that time.
(TrendHunter.com) ‘Facial Changes Caused by Smoking: A Comparison between Smoking and Nonsmoking Identical Twins’ was a study undertaken by the Department of Plastic Surgery at Case Western Reserve…
Kellogg Co. the maker of Corn Flakes and Rice Krispies, will cut 7% of its global workforce, or about 2,000 jobs, as part of a four-year cost-saving plan amid a persistent slowdown in breakfast items and snacks.
The program, known as “Project K,” will result in pretax charges of $1.2 billion to $1.4 billion, the Battle Creek, Michigan-based company said today in a statement. Kellogg had about 31,000 employees as of Dec. 29, according to regulatory filings.
Kellogg and competitors such as JM Smucker Co., Kraft Foods Group and ConAgra have struggled to get U.S. families to stock up their shopping carts as unemployment and economic uncertainty make them too cautious to spend more. With store promotions failing to spur sales growth, Kellogg has resorted to cost-cutting to boost profitability.
Sure the pressures of work threaten to destroy your good mood and there’s not enough money to send the kids to college, plus your football team is an embarrassment. But seriously none of that matters when you drive a new Jeep Cherokee into the mountains where you can toast your rediscovered freedom around the campfire with big swig of Wild Turkey.
Are Vitro (Wild Turkey’s agency) and Wieden+Kennedy (Jeep’s agency) in cahoots here? Of course not. This is simply more of the “same think” that I spoke of following W+K’s loss of Levi’s.
Interestingly, there’s nothing in the Jeep spot that appeals to truck guys—not one fact about the truck itself. At least the Wild Turkey spot has the necessary appetite appeal.
Has W+K taken their brand-advertising-is-the-only-good-advertising motif too far?
Customers will be the judge. Here’s one unhappy response to the Jeep spot on YouTube:
JEEP I HOPE YOU READ THIS MESSAGE. THIS COMES FROM A DIE HARD FAN OF BOTH YOUR WRANGLER AND MOST ESPECIALLY THE CHEROKEE LINE. I AM AN OWNER OF THREE JEEP CHEROKEES — a ’97, ’99 AND ’00. With that being said I believe I have a voice here, since I spend my hard earn money on your trucks. Please bring back the old XJ style and beef up the axles, tranny and maybe a body on frame. Why not build upon the culture and legend of the Cherokee rather than to destroy it in order to go after soccer moms and hipsters??
Snap.
I can hear the Masters of the Pearl now…”Who cares what some guy on YouTube or some ad blogger has to say about our work? How dare these commoners not recognize the sheer brilliance of our patented approach.”
The Waiting Game, c’est le nom de la série de Txema Salvans, un projet photographique montrant, sur les grandes routes Highway C-31 & C-32 en bordure de Barcelone, la place de la prostitution. Des clichés sur l’attente, et sur l’étrangeté de cette route entre la ville et la plage cumulant ce genre de rencontres.
(TrendHunter.com) With the holidays fast approaching, it’s time to start thinking about what special present to get your lucky lady, and jewelry gifts are a pretty common solution.
Goodstache may very well be the first ever drinking game for charity, although there isn’t a ton of peer-reviewed research on the topic. The rules of the game are easy: donate to the Prostate Cancer Foundation, print out a mustache certificate of your liking (i.e. Burt Reynolds, Ron Swanson, Salvador Dali), place that mustache anywhere on your television screen, and whenever the mustache lines up with a person’s face, take a drink. If you watch a Mad Men marathon, it sounds like a great way to connect with the characters and destroy your liver, all for a good cause.
The idea comes from SF creatives Nate Gagnon, and Stephen Hadinger, freelance copywriter and AKQA creative technologist, respectively, and the website uses a sleek design that would make the Most Interesting Man in the World proud. You can just donate to the cause without drinking, which is still recommended, or you can also just play the game to drink without donating, not recommended. Either way, check out the site and have a Happy Movember.
Les architectes de Frohn & Rojas ont imaginé ce joli projet appelé « Wall House », qui casse les murs traditionnels de la maison pour imaginer différentes formes et divers matériaux afin de donner un aspect unique à la résidence suivant l’éclairage intérieure ou extérieur. A découvrir en images dans la suite.
BlackBerry boss Thorsten Heins is stepping down as chief executive as the company abandons plans to sell to Fairfax Financial, its biggest shareholder.
Twitter raised the price of shares in its initial public offering by as much 25%, putting it on track to raise $1.75 billion amid brisk demand.
The microblogging site is offering 70 million shares for $23 to $25 each, a regulatory filing today shows, indicating a market value of as much as $13.6 billion. Twitter had earlier proposed selling shares for $17 to $20 apiece.
“This number is still a reasonable and doable valuation, and I don’t think it’s going to turn people off,” said Santosh Rao, an analyst at Greencrest Capital Management LLC. “We’ve seen this before, where companies start off with a low number to get people interested, and then work higher. The demand is there as this is the last of the big three social networks to go public.”
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