Creative Promotions and Hires at MUH-TAY-ZIK | HOF-FER

The San Francisco agency with the unpronounceable name has promoted two and hired one within its creative department.

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Readers may remember Josh Bogdan (above) from his previous role as “dude with a crayon”; the former JWT/AKQA copywriter joined MUH-TAY-ZIK in a senior position in 2012, and now he’s been promoted to creative director. Past work mentioned in the notice includes the “It’s Your Town” campaign for New Amsterdam Vodka, which earned a mention from one Stuart Elliott.

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Tony Zimney (above) began working with the MUH-TAY-ZIK team as a freelancer and joined the full-time staff as ACD in 2013; since then he worked on campaigns for such clients as Annie’s Organic, maker of the storied mac and cheese.

Prior to joining the SF agency, Zimney worked as an art director at Preston Kelly, WONGDOODY, SapientNitro and others before going freelance and working with Tribal DDB, AKQA, POSSIBLE, Google’s Nest Labs, and more.

The two were promoted, at least in part, for their work on recent projects like the Netflix Spoilers project, which garnered a fair amount of attention from our anonymous tipsters. One such source wrote:

“Not sure if Netflix did this internally or though an agency but they are spoiling all their shows. Kind of pisses me off.”

…which was the point.

Bodgan and Zimney also helped lead creative on campaigns for dating service Zoosk, Google Chrome, and the Golden State Warriors.

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MUH-TAY-ZIK also hired Nate Gagnon (above) as associate creative director. Gagnon — who spent nearly three years freelancing for agencies including VB&P, Argonaut, AQKA, mcgarrybowen and the now-defunct DOJO before joining the new agency — has graced these digital pages before as well:

We asked the agency for a bit more info on these new hires and their future assignments but have yet to hear back.

Good + Mustache = Goodstache, a TV Drinking Game

Goodstache may very well be the first ever drinking game for charity, although there isn’t a ton of peer-reviewed research on the topic. The rules of the game are easy: donate to the Prostate Cancer Foundation, print out a mustache certificate of your liking (i.e. Burt Reynolds, Ron Swanson, Salvador Dali), place that mustache anywhere on your television screen, and whenever the mustache lines up with a person’s face, take a drink. If you watch a Mad Men marathon, it sounds like a great way to connect with the characters and destroy your liver, all for a good cause.

The idea comes from SF creatives Nate Gagnon, and Stephen Hadinger, freelance copywriter and AKQA creative technologist, respectively, and the website uses a sleek design that would make the Most Interesting Man in the World proud. You can just donate to the cause without drinking, which is still recommended, or you can also just play the game to drink without donating, not recommended. Either way, check out the site and have a Happy Movember.

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