Hasta La Creative!

It took a while to confirm, but New York-based MRY, which of course merged with LBi this year, has now officially been named digital AOR in the U.S. for college booze fave (for some, at least), Jagermeister. The spirits brand, which has also worked with  L.A.-based indie shop Mistress over the past couple of years, has tasked MRY with the usual digital AOR responsibilities including strategy and creative across channels. Regarding the deciscion, Heather Kozera, director of digital marketing for New Rochelle, NY-based Sidney Frank Importing Co., which houses the Jager brand among several others, says in a statement, “Looking for an agency partner was a big decision for us. MRY showed us they can deliver new and innovative digital ways to connect with our target – they had the right team and the right thinking to complement our brand and our initiatives.”

The partnership has already taken effect, with the first MRY work for Jagermeister set to debut later this year. No word if there was a review as of yet, but we’ll update if need be (Update: Well, there was no incumbent on the Jager digital biz at least). Mistress, meanwhile remains above the line agency for the brand.

New Career Opportunities Daily: The best jobs in media.

Motors.co.uk has appointed Brave as its creative agency and MNC as its media agency following a competitive pitch.

The beloved Fiat 500 is transformed into a live theater in this one of a kind street action by Leo Burnett Madrid. ?Tickets for the the four original plays were available through a Facebook app and ushers, programs and even concessions were on hand to make it a true theater experience. Ticket holders enjoyed the plays from inside the car while spectators watched, shot, shared and liked from the street.

Advertising Agency: Leo Burnett, Madrid, Spain
Creative Directors: Juan García-Escudero, Hector Losa, Antonio de Federico
Art Directors: Hector Losa, Pouline Atenció
Copywriters: Antionio de Federico, Roberto Luque
Illustrators: Hector Losa, Pouline Atenció
Videographer: Dakota & Durango Producciones
Additional credits: Accounts Team : Ricardo del Campo, Eduardo Gomez-Escolar, Paco Sanchez
Client contact : Alexia Taylor

WPP’s digital marketing agency VML has bought IM2.0, a Chinese digital advertising and media agency.

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A suspect behind a 2009 attack on a Belgian ship was lured to Brussels with an offer to make a film about his piracy past, the authorities said.

The networks have experienced a slight improvement in prime-time viewing this fall, but the landscape is still treacherous for new shows, several of which have been pulled after just two episodes.