Hasta La Creative!

Atlanta-based digital agency Studiocom, which has given Brooklynites the “Hand Washing Station” for Kleenex and celebrated Steve Jobs Day among other things over the years, has officially changed its name to VML, which doesn’t seem like too much of a stretch considering that it’s housed within the latter, WPP-owned network since 2005. Jon Cook, CEO/president of VML, says in a statement, “We have always had a great synergy and connectivity. Re-branding Studiocom to VML immediately strengthens our collective offering in North and South America. By becoming one company, we have the opportunity to accelerate growth and capability, without losing any of the unique Studiocom heritage, expertise or culture.”

As a result of the rebranding, Studiocom, which also has offices in Boston and Bogota, will add approximately 115 staffers and clients like Kimberly-Clark-owned Kleenex and Turner to the VML network. As far as leadership is concerned, Studiocom co-presidents Juan Fernando Santos and Chris Edmondson will join the VML executive leadership team with the former assuming the new role of chief experience officer and the latter taking on the executive director position for VML’s new Boston, Bogota and Atlanta offices as well as their respective clients.

New Career Opportunities Daily: The best jobs in media.

The New York Times is planning to step off the sidelines and into the world of native advertising online, where a growing list of traditional publishers have thrown their arms around sponsored or branded content.

Meredith Kopit Levien, exec VP-advertising, said the Times is planning to introduce branded content units into its redesigned website, scheduled to rollout in the first quarter of 2014.

“As part of our redesign, there will be new ad products and at least one unit will be branded content,” she said.

Continue reading at AdAge.com

As cat videos go, this one’s not interesting, not funny, not entertaining. In fact, it’s just plain boring. But 854,674 have watched it since October 21 which just goes to prove that, yes, cats can, in fact, sell anything. Or at least be used to sell anything. Or at least trick 854,674 people into watching a video. Anyway. In this case, these cats have been corralled to help sell Vileda house cleaning tools in Italy.

The British pop star’s memoir has been acquired by G.P Putnam’s Sons after a heated auction for the American rights.

Desde 2011, a agência Creative Spark, de Manchester, abre na época de Halloween uma loja online chamada Little Print Shop of Horrors, onde comercializa pôsteres inspirados em filmes de horror, com a renda revertida para a caridade. Este ano, a meta é arrecadar £10 mil para a Forever Manchester, que está completando 10 anos de atividades.

Entre os filmes escolhidos este ano estão Psicose, O Pesadelo, O Sexto Sentido, The Rocky Horror Picture Show, O Iluminado, À Prova de Morte, Candyman e IT. Os pôsteres tipográficos foram criados pelo diretor de criação Neil Marra e a equipe de designers da Creative Spark.

Post originalmente publicado no Brainstorm #9
Twitter | Facebook | Contato | Anuncie