Arena, formerly BLM, is moving from its Tottenham Court Road office to sit within sibling agency Havas Media’s contemporary office space at 60 St Martin’s Lane in the coming weeks.
For the second week in a row, Ad Age is taking a broad view of the “social buzz” surrounding the fall TV season’s new shows. You’re used to seeing data about conversations happening in social media, but what about offline conversations?
Enter the Keller Fay Group, a market-research firm that specializes in tracking “real world” word-of-mouth conversations; Ad Age worked with the company to generate the chart you see here. (Last week’s chart is right over here.) The data is based on conversations with a cross-section of 1,437 Americans ages 13-69 who were interviewed (from Sept. 30 to Oct. 6) regarding 29 new high-profile TV shows that have premiered or will be premiering shortly.
As we noted last week, because the fall TV premiere schedule stretches on for weeks and weeks through September and October, Keller Fay is conducting multiple surveys over a series of consecutive weeks. Later this month we’ll then take a look at how word-of-mouth buzz and ratings correlate, once these most-buzzed-about shows each get a couple episodes on air.
As VP-marketing for E. & J. Gallo Winery, Stephanie Gallo is charged with overseeing a portfolio of mass-produced wines at the nation’s largest wine company. And if you ask her, there couldn’t be a better time to have the job, even if it comes with the added pressure of having your family name on the bottle.
Eight family members work for the marketer, including Ms. Gallo’s father, Joseph Gallo, who is CEO. Ms. Gallo was raised in Modesto, Calif., the company’s headquarters, and the wine business has always been a part of her life. Growing up, her dad sounded her out on everything from packaging to brand-name advice. She worked internships in various parts of the company before landing her first full-time job at Gallo at age 22, when she took an entry-level sales job in Chicago.
While attending graduate school at Northwestern University, Ms. Gallo remembers people encouraging her to explore other companies. But “at the end of the day I could not see myself getting passionate about soap or pet products,” she said. “What I was passionate about was carrying on the mission of what the founders started.”
D&AD and the IPA are backing Elle’s campaign for equal pay for women, as figures from the Office for National Statistics show a 12 per cent salary gap in the creative industries.
We’ll keep this short for now as details are forthcoming, but sources familiar with the matter confirm that DDB California president Mike Harris has recruited a new head of strategy in Justin Cox. The new hire arrives from Pereira & O’Dell, where he spent approximately three years and last served as strategy director on accounts including Intel (“The Beauty Inside,” for example), Skype and Corona. During his career, Cox, who remains in the Bay Area, has also worked on the planning side at the likes of Razorfish on Levi’s, Sony and Microsoft and Publicis & Hal Riney on accounts ranging from Walmart to Beam. We’ll fill in the blanks including start date, etc. once we hear more.
New Career Opportunities Daily: The best jobs in media.
Absolute Radio made a pre-tax loss of £2.5 million in 2012, down 37.4 per cent year on year despite flat revenues after the Olympic slump brought on a “year of two halves”.
Focus sur le collectif artistique (fos) qui a imaginé cette installation éphémère sur la façade d’un restaurant végétarien à Madrid. Ce trio d’artistes propose ainsi une création très réussie jouant sur la perspective avec la couleur jaune. L’ensemble du projet est à découvrir en images dans la suite de l’article.
We've seen only a handful of the 70 videos that Dodge filmed as part of its Ron Burgundy campaign for the Durango. But it appears the campaign will have a real-time response element, too. Check out the video below. It stars a talking horse who replies to a Breeders' Cup tweet from Monday about how Burgundy underestimated the horsepower of a horse when he compared it to that of a Durango in one of the launch spots. Funny stuff. And this is in addition to the batch of spots that Jake Szymanski filmed—making a big campaign even bigger. We'll see how far they take it.
Thinking @Dodge and Ron Burgundy have vastly underestimated the power of one horse! http://t.co/XAgYOaGPMX #BC13 #HorsePower
— Breeders' Cup (@BreedersCup) October 7, 2013
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It’s a forgone conclusion that men are idiots, right? Think of it this way. If an alien ship were to orbit the planet and take a look at the plethora of beer commercials floating around the interwebs, they could only come to one conclusion. Men, when consuming — or even just thinking about consuming — beer, are blithering buffoons who have no socially redeeming qualities.
Take this Steinlager beer commercial. A group of guys, who are clearly in their 30s, get ripped and proceed to apply Sharpie art on the drunkest in their group to what…prove men really never leave high school?
Oh but that’s not what the brand meant. No, not at all. You see, they finish the ad with “Be the artist. Not the canvas” as if getting drunk and drawing on your friends was some new kind of higher art form.
Really?
(TrendHunter.com) This collection of honest shirts ranges from cute to sassy to arrogant to shocking, but all are pretty funny. This trend is unisex, as both men and women are letting their fashion choices…
Em uma paisagem desolada e cinzenta, um homem misterioso aparece para mudar a vida das crianças no local. Ele é o “Developer”, mas também pode ser chamado de Lionel Messi (desculpe o spoiler).
O comercial-musical da Samsung traz garotos cantando “Royals”, da neozelandesa Lorde. A letra é apropriada para o que acontece no filme, que promove o Galaxy Note 3 e sua intenção de ser um bom companheiro para projetos profissionais.
E se a atmosfera do comercial lembra o recente “Os Miseráveis” de Tom Hooper, é culpa do figurinista Paco Delgado, que trabalhou em ambas as produções.
A criação é da Leo Burnett.
Post originalmente publicado no Brainstorm #9
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Utilizando mais de 20 mil fotos feitas durante o Red Bull Cliff Diving, em Wales, a Red Bull criou um stop-motion que registra de forma diferente o evento, realizado em setembro na Lagoa Azul, na costa de Pembrokeshire.
O projeto contou com a colaboração de três usuários do Instagram – @danrubin, @jeera e @chaiwalla, e o desafio proposto pela marca foi registrar os ângulos mais interessantes da edição, inclusive os mergulhos feitos a partir de uma plataforma de 27 metros.
Depois, as imagens foram combinadas em um video de 2 minutos (que pode ser conferido aqui), para mostrar a bela paisagem da região, a reação do público e os momentos mais surpreendentes do dia.
Vale lembrar que, alguns dias depois da edição de Wales, o Red Bull Cliff Diving passou por Niterói, no Rio de Janeiro – onde rolou até um mergulho em grupo.
O último evento do ano está marcado para 26 de outubro, na Tailândia.
Post originalmente publicado no Brainstorm #9
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Comcast and Twitter are taking another step meant to help social buzz directly impact TV ratings.
Starting in November, Comcast subscribers will be able to instantly watch and record programming from the company’s NBC Universal division using a “See It” button appearing in posts on Twitter.
As part of the deal, NBC Universal is also signing on for Twitter’s Amplify program, which delivers sponsored, real-time video clips via tweets. NBC Sports Group will go first, using Amplify to tweet short-form video highlights from its Premier League soccer telecasts, accompanied by pre-roll video ads from General Electric.
Of course you’re already implementing social media and social business strategies for and within your brand but have you covered all the bases? Are your social activities and strategies the best they can be?
This Social Media Pocket Guide (one of the best we’ve ever seen!) from Spredfast, part of the Adrants whitepaper series, outlines the top six objectives every company should consider having at the core of its social strategy. The guide helps point companies in the right direction for creating and implementing social media initiatives based on proven success tactics. In this 40-page social media guide, discover:
Download the Pocket Guide Now and ensure you are doing all you can do to fully implement social within your company.
We’re received confirmation that Geometry Global, the WPP-owned entity formed as a result of the merger between G2 and OgilvyAction back in June, is shutting down shop in Philadelphia. From what sources tell us, there just wasn’t a lot work being produced out of the Philly office, which worked with clients including Hertz and Waste Management. Here’s a statement from a Geometry spokesperson regarding the move: “Geometry Global will close its Philadelphia office on November 1, 2013. Client work will be consolidated across other Geometry Global offices. The office closure represents less than 1% of the agency’s US headcount.” We’ve been told that equates to approximately 10 staffers affected by the decision.
New Career Opportunities Daily: The best jobs in media.
Advertisers and platforms like Facebook face being shut out by consumers if they don’t change how they use data, futurist Gerd Leonhard told the Guardian Changing Advertising Summit yesterday.
The Financial Times will consolidate the multiple print editions it publishes each night into a single, global newspaper in the first half of 2014, using its website for breaking news as the publisher focuses on growth in digital products and perhaps sets the stage for eventual further reductions in print. The paper may also start arriving in a single section.
“The 1970s-style newspaper publishing process — making incremental changes to multiple editions through the night — is dead,” Lionel Barber, the Financial Times’s editor, said today in a memo to staff posted on its website. “In future, our print product will derive from the Web offering — not vice versa.”
The web staff will take the lead, Mr. Barber added:
Brands using radio for their advertising get nearly eight times the return on investment (ROI), according to the first-ever analysis of confidential cross-agency data presented by the Radio Advertising Bureau today.
So why do we want to work at Indianapolis-based Young & Laramore? For salaciously selfish, purely prurient Neanderthal-ish reasons. What do we mean by this? Have you seen the trio of beauty they just hired? We know the advertising industry is filled with beautiful people but Young & Laramore has hit some sort of trifecta with the hiring of Sarah Halcombe as writer, Taylor Shift as brand action specialist and Sara Walker as assistant account manager.
OK, enough with the buffoonish behavior. These ladies, no doubt, will kick ass at Young & Laramore regardless of their beauty because, after all, when it comes to working in advertising, it’s what you know, not what you look like. We wish them well. But if we are ever in Indianapolis, we just might need an agency tour.
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