Hasta La Creative!

For the second week in a row, Ad Age is taking a broad view of the “social buzz” surrounding the fall TV season’s new shows. You’re used to seeing data about conversations happening in social media, but what about offline conversations?

Enter the Keller Fay Group, a market-research firm that specializes in tracking “real world” word-of-mouth conversations; Ad Age worked with the company to generate the chart you see here. (Last week’s chart is right over here.) The data is based on conversations with a cross-section of 1,437 Americans ages 13-69 who were interviewed (from Sept. 30 to Oct. 6) regarding 29 new high-profile TV shows that have premiered or will be premiering shortly.

As we noted last week, because the fall TV premiere schedule stretches on for weeks and weeks through September and October, Keller Fay is conducting multiple surveys over a series of consecutive weeks. Later this month we’ll then take a look at how word-of-mouth buzz and ratings correlate, once these most-buzzed-about shows each get a couple episodes on air.

Continue reading at AdAge.com