Des paysages grandioses dans lesquels des figurines miniatures sont mises en scène, c’est le parti pris de Kurt and Edwige Moses pour leur série Southwest. Son projet global intitulé Un Monde Petit nous emmène à une autre échelle de notre quotidien. Un voyage vers le minuscule et de superbes clichés à découvrir.
(TrendHunter.com) The Grazia France September 2013 editorial took inspiration from the glorious 1980s and created a spread that showcased the most fabulous aspects of the decade.
Although this was 80s inspired,…
The Atkins diet might forever be associated with the early 2000s, when the low-carb diet craze swept America. But years later, the brand is still alive — and quietly growing, thanks to trends that have consumers taking a second look at low-carb eating.
The diet marketer, formally called Atkins Nutritionals, wants to accelerate that growth with aggressive marketing plans that will be led by a new ad agency, Interpublic’s Lowe Campbell Ewald, Detroit, which won the business after a competitive review. The incumbent agency, independent Goodness Mfg., did not participate in the pitch, which was managed by Roth Associates, said Atkins Chief Marketing Officer Scott Parker.
Mr. Parker said he was impressed with Campbell Ewald’s direct-response work, citing clients including banking and insurance provider USAA and the U.S. Navy. Atkins, whose model includes offering free online diet tools while selling branded food, will keep Sharon Osborne as its celebrity spokesman, but other campaign elements are still in development, he said.
A new NFL brings new DDB Chicago State Farm ads featuring Packers QB, Aaron Rodgers, and his bastardized touchdown dance, the “Discount Double-Check.”
Now, even though the Packers are my favorite team and Rodgers is my favorite player, it’s clear that he has gotten no better at acting over the past off-season. I would hope, and assume, that this is due to his hours spent in practice. Supporting Rodgers in this spot (by taking the focus momentarily off of him) are SNL “Superfans” Robert Smigel (part of the original sketch) and George Wendt (who joined later and was also on Cheers so yeah). Apparently, the highest-paid NFL player doesn’t fly first class and is forced to hang out with Bears fans in coach.
Oh, and the “Discount Double-Check” becomes the “Discount Daaa-ble Check” because fuck you, Packers fans. State Farm giveth, and State Farm taketh away. But, they’re trying to make it up to you with a social extension, in which you submit yourself to public Facebook embarrassment based on bets over fantasy football. It’s called Fantasy Football Double Down because we all needed a reminder about KFC’s gross sandwich of the same name. Credits after the jump.
New Career Opportunities Daily: The best jobs in media.
TBWA\Worldwide has been awarded the global strategic and creative advertising account for investment management company BNY Mellon, following a competitive pitch.
Well this is certainly sad. In less than three months, many of the 368 remaining drive-ins across the U.S. will go dark forever if they can’t afford to convert to digital projection, estimated at $75,000+ per screen. Honda aims to change that. In support of Project Drive-In, Honda’s effort to save as many drive-ins as possible, the automaker is hosting a one-day live Twitter Vine auction today with film critic Leonard Maltin as auctioneer. Proceeds will go directly to Project Drive-In: Save the Drive-In Fund.
Starting at 10AM PST, a Vine video will post on the @Honda Twitter account showcasing at least eight items available for auction. Each item will be opened up to bidding when that item-specific Vine video is tweeted out with information detailing the minimum bid price and auction closing time.
To participate in the auction, bidders will tweet the title of the item, bid price and hash tag #DriveInAuction. The highest bid at the close of the auction wins. @Honda will tweet the winning bidder who will then be directed via @Honda direct message to a payment page on the Project Drive-In fundraising Web page. The auction will conclude at 2 p.m. PT.
Auction items include:
– Cloudy with a Chance of Meatballs 2 plush toys, autographed poster, concept artwork and Hollywood VIP package featuring tickets to the Cloudy with a Chance of Meatballs 2 premiere and tour of the Sony Pictures and Sony Pictures Animation studio lots
– Four Disneyland park hopper tickets and four Aquarium of the Pacific tickets
– Basketball and license plate signed by Maroon 5, headlining the 2013 Honda Civic Tour
– Private suite experience at Paramore concert (headlined 2010 Honda Civic Tour) at Honda Center on Oct. 19, includes tickets and catering for 16 people
In addition, a Honda-donated 2014 Odyssey Touring Elite is available on the Project Drive-In fundraising Web page for $50,000 and will be promoted during the auction. The donation will not only award the winning bidder with the brand new Odyssey minivan, but also help fund an additional digital projector and save another drive-in from closing.
Of the effort, Honda & Acura Social Marketing Manager Alicia Jones said,”Project Drive-In has sparked so many heartwarming stories and dedicated communities determined to save their drive-in culture that Honda feels compelled to do even more. We want to help people keep their drive-ins open, so we have launched this auction utilizing Vine and Twitter to help get more people involved by leveraging a medium where people are already talking about #SaveTheDriveIn.”
For men of the bygone “Mad Men” era, the world was a place of boozy lunches, smoke-filled offices and, more than anything else, possibility. But for most women of this time — the Peggy Olsons not withstanding — the 1960s could be a much smaller place.
Or so TV has shown us, and not just on “Mad Men,” but in this mid-century commercial for the Boston Globe.
The minute-long ad, which aired in 1961, depicts the life of a stay-at-home mom. It’s a place of children’s toys, ironing boards and peanut butter and jelly sandwiches. When mom gets a few minutes to herself, she opens the Globe for her window to the world.
“Become An Organ Donor.”
Advertising Agency: CLM BBDO, Boulogne-Billancourt, France
Creative Directors: Matthieu Elkaim, Benjamin Marchal, Olivier Lefbvre
Art Director: Nicolas Hurez
Copywriter: Julien Perrard
Art Buyer: Sylvie Etchemaite
Account Director: Nicolas Fabre
Head of Planning: Guillaume Martin
Photographer: Anthony Lietart
Production: Mécanique Générale
Client: Marie-Claire Paulet
(TrendHunter.com) The Smart Student Unit may just be the solution to over-crowding for those who live in residences.
Swedish company Tengbom has created a compact home that has all the features of luxury…
On the Heels of its Steve Wynn-style stunt, The Hook, in which Volvo Truck President Claes Nilsson stood atop a truck held high in the air by a crane, the brand is out with another stunt in which a hamster steers a big Volvo dump truck out of quarry in Spain to illustrate the simplicity of the truck’s power steering system.
For the stunt, a hamster wheel was affixed to the truck’s steering wheel and with the help of a driver with a carrot, Charlie the hamster maneuvered the truck up a dangerous cliffside road. While the trip was successful, the 15 ton truck does come perilously close to the edge of the cliff at times.
The film, created by Forsman Bodenfors, was directed by Jamie Rafn, known for his one-take spot ‘Walk’.
One YouTube viewer wonders whether or not this hamster stunt can achieve more views than Charlie Bit My FInger. Of course that would be a herculen task as that video has garnered over 500 million views.
As stunts go, Volvo is on a roll. Both are intriguing and interesting and expertly illustrate the features of the vehicle. We can’t wait to see what they come up with next!
A partir du 25 septembre 2013, l’artiste Seokmin Ko exposera ses oeuvres réunies sous le titre « The Square » à la Shinsegae Gallery à Gwangju en Corée du Sud. De superbes créations où l’artiste se cache derrière un mirroir au milieu de décors naturels. Plus d’images dans la suite de l’article.
Britt Peterson Fero has joined Publicis Seattle as the new executive vice president and head of strategy. In her new roles, she will lead strategy on existing clients, new business and further expand the agency’s strategy offering and department. Previously, Ms. Fero served as a partner and director of growth strategy at Cole & Weber. She has also worked at Fallon & Duffy Design in Minneapolis leading brands such as United Airlines, Starbucks, Virgin Mobile, and Bahamas Tourism.
APCO Worldwide has named Marilyn Fancher as its first official chief creative officer. She has been with APCO for nearly 20 years, leading the development of Studio/APCO and helping to grow the firm’s global creative capabilities. Ms. Fancher has also worked across industries with many of the world’s largest brands and directed a wide range of creative, high-profile campaigns on traditional and digital platforms. Before joining APCO, she spent four years as the director of broadcast services for the Republican National Committee, overseeing the organization’s TV and radio production studios and staff.
Campbell Mithun has named Denis Budniewski as director of account leadership and growth. Previously he has served agencies including Saatchi & Saatchi and McKinney. He most recently served as the general manager of Fallon where he established and managed their 80-person Cadillac teams in Minneapolis and Detroit.
Darkly dystopian yet magically hopeful, this CAA Marketing/Moonbot Studious-created three minute animated film, “The Scarecrow,” flips things on its head and tells the story of an out-of-work, disintermediated scarecrow who goes to work for a bunch of crows running a processed foods factory called Crow Foods.
In this bleak, barren new world, our scarecrow gets a peek inside the Crow factory at chickens pumped with hormones and cows kept in boxes. The experience, for both the scarecrow and the viewer, is depressing and hits all too close to home. It’s no secret much of what we eat can barely be called food any longer but Chipotle, which two years ago delighted us with it award-winning “Back to the Start,” aims to change all that.
The film, backed by a haunting Fiona Apple cover of “Pure Imagination” which you will recognize from the 1971 film Willy Wonka and the Chocolate Factory, is quite depressing for the first two thirds but then our scarecrow protagonist decides to take matters into his own hands. He heads home after a grueling day at work and decides to cultivate and sell the freshly-grown product from his tiny little farm, apparently the last one standing in this new world order.
Accompanying the film is a game will allows players to “fly through the city of Plenty to transport confined animals to open pastures, fill fields with diverse crops at Scarecrow Farms, and serve wholesome food to the citizens at PlentyFull Plaza, all while avoiding menacing Crowbots.”
It’s truly beautiful work that is, no doubt, destined to win more awards.
This is a stunning ad on its own, but it’s also a companion film for Chipotle’s new Scarecrow Game, an edutainment offering that highlight’s the brand’s quest to source and serve wholesome, sustainable food.
The Scarecrow is an arcade-style mobile game from Moonbot Studios that puts players in control of a scarecrow that is fighting to bring wholesome food to the city of Plenty.
According to Venture Beat, The Scarecrow must work to overcome the Crow Foods company, which specializes in processed food-like products.
Chipotle chief marketing officer Mark Crumpacker says, the project is “a way to help people better understand the difference between processed food and the real thing.”
The Scarecrow short film includes an original cover of “Pure Imagination” by Fiona Apple. The song first appeared in Gene Wilder’s iconic 1971 masterpiece Willy Wonka and the Chocolate Factory.
Here’s the 15-second trailer, as well.
The post Chipotle Launches The Scarecrow, Spooks Conventional Fast Food appeared first on AdPulp.
Advertising Agency: MacLaren McCann Vancouver, Vancouver, Canada
Creative Directors: Hagan Ainsworth, Katie Ainsworth, Chris Moore
Art Director / Copywriter: Chris Moore
Copywriter / Art Director: Katie Ainsworth
Account Director: Rick Hart
Agency Producer: Nikki Drakul
Director: The Vanity
Animation / 3D: The Vanity
Music + Sound Production: Pirate Toronto
Account manager: Glen Mitchell
Advertising Agency: MacLaren McCann Vancouver, Vancouver, Canada
Creative Directors: Hagan Ainsworth, Katie Ainsworth, Chris Moore
Art Director / Copywriter: Chris Moore
Copywriter / Art Director: Katie Ainsworth
Account Director: Rick Hart
Agency Producer: Nikki Drakul
Director: The Vanity
Animation / 3D: The Vanity
Music + Sound Production: Pirate Toronto
Account manager: Glen Mitchell
Advertising Agency: MacLaren McCann Vancouver, Vancouver, Canada
Creative Directors: Hagan Ainsworth, Katie Ainsworth, Chris Moore
Art Director / Copywriter: Chris Moore
Copywriter / Art Director: Katie Ainsworth
Account Director: Rick Hart
Agency Producer: Nikki Drakul
Director: The Vanity
Animation / 3D: The Vanity
Music + Sound Production: Pirate Toronto
Account manager: Glen Mitchell
Following up on the success of their 2012 Cannes Grand Prix winner “Back To The Start,” Chipotle and CAA Marketing have released a short film that takes an ultra-critical look at Big Food in order to highlight its own sustainably-sourced ethos. The film is accompanied by an interactive game.
The film was created by Moonbot Studios (whose work includes the Oscar-winning “The Fantastic Flying Books of Mr. Morris Lessmore)”. Set to a haunting cover of the song “Pure Imagination” (from “Willy Wonka and the Chocolate Factory”) performed by Fiona Apple, it revolves around a sad-looking scarecrow who lives in a scary, somewhat Tim Burton-esque world in which the food industry is dominated by the evil Crow Foods. This is a world in which food is labelled as “100 per cent beef-ish,” chickens are injected with goop and unhappy cows are milked by machines, while sinister robotic crows fly around threateningly. The scarecrow, who initially works for Crow Foods, eventually picks a fresh pepper off a bush and starts off on a mission to collect fresh food, ultimately opening a burrito stand. The film culminates in the line “cultivate a better world,” with Chipotle branding only appearing at the very end.
The downloadable game, for iPhone, iPad and iPod Touch, will feature the same characters. Players fly through the city of Plenty to transport confined animals to open pastures, fill fields with crops at Scarecrow Farms, and serve wholesome food to people at PlentyFull Plaza, while avoiding the menacing Crowbots. Chipotle will be giving away up to one million buy-one-get-one free offers to consumers who successfully play it.
An American icon is vanishing. Thankfully, a Japanese car company with the help of RPA in Santa Monica, is doing something about it.
Starting at 10 a.m. Pacific time today, Honda will use its Twitter page to conduct an auction hosted by celebrity film critic Leonard Maltin. Proceeds from the auction will benefit Project Drive-In, Honda’s community service campaign to help a handful of drive-in movie theaters make the expensive transition to digital projection.
To participate in today’s auction, bidders can Tweet the title of the item, the bid price and apply the hash tag #DriveInAuction. The highest bid at the close of the auction wins. The auction concludes at 2 p.m. PT.
Alicia Jones, Manager of Honda & Acura Social Marketing says the use of Vine and Twitter to showcase the auction items makes sense because, “We want to leverage a medium where people are already talking about #SaveTheDriveIn.”
Here’s the problem: digital projectors can cost $85,000 plus installation, which most of the remaining 368 American drive-ins cannot afford. Sadly, failure to convert to digital will cause most of these drive-ins to cease operations. Which, as American car drivers and movie lovers we know to be wrong.
To contribute to this cause, visit the campaign’s IndieGoGo page. So far, $35,000 has been raised via this channel, which is $65,000 short of the goal.
Previously on AdPulp: Honda Makes Itself Useful, Launches Perfect Public Service-Like Campaign
The post Whatever Car You Drive, Get Behind Honda’s Effort To Save Drive-In Movie Theaters appeared first on AdPulp.
Vancouverites may have noticed something fishy in the air. TAXI Vancouver took fifteen clownfish and shark air swimmers to a number of downtown locations as part of the Vancouver Aquarium’s “Imagine Yourself in our World” campaign.
Advertising Agency: Taxi, Vancouver, Canada
Creative Director: Jordan Doucette
Art Director: Ryan Semeniuk
Designer: Andrew Passas
Writer: Matt Bielby
Account Director: Stephen Howard
Account Manager: Samantha Hassall
Videographer / Photographer: Thomas Buchan, Mark Whitehead, Chad Jones
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
