(TrendHunter.com) Richard Schaefer is a one-man show who has created a fantastic series of Disney-themed androgynous photographs. While currently a costume design student at the Fashion Institute of Design and…
When a refined young lady with a British accent sits on a toilet and lets you know she just “birthed a creamy behemoth from her cavernous bowels,” you know you’re in for a treat. And this Harmon Brothers-created video for Poo-Pourri, a spray you apply to the toilet bowl before you lay a brick, delivers on all fronts. The copywriting is superb. The timing and delivery excellent. And the selection of Bethany Woodruff as spokesperson brilliant.
The two minute video, which was uploaded to YouTube September, 10, has already been viewed over 1.5 million times. The brother have a hit on their hands. But they are no strangers to YouTube success. Their work for the tongue cleaning product, Orabrush, has been viewed 18.5 million times. Of course, that video has been up since September 10, 2009 but still.
Smartly, the video employs a clickable banner in the upper right hand corner of the video which takes the viewer to a landing page on which the product can be purchased. Yes, this seems obvious but it’s amazing how many brands spend money to create content and don’t employ a mechanism that allows a person to actually buy what’s being pitched.
Actress and comedian Rebel Wilson is a quirky rule breaker, so why should she adhere to some old-school network-TV model for promoting a sitcom? She shouldn't, ya hear? Regular 30-second promo spots? Pshaw.
Wilson, who stars in, writes and co-executive produces ABC's upcoming series Super Fun Night, conceived the idea of a full-length music video to hype the show. The Aussie, who broke out to U.S. audiences in Pitch Perfect and Bridesmaids, wanted to show her vocal chops and give a snapshot of the lovable nerdiness of the fall comedy, which isn't, in fact, a musical. It is, however, self-deprecating in the extreme, with Wilson coining the term "eye broccoli" to describe herself and her pals in the pilot.
The music vid, from Stun Creative, a Los Angeles marketing and promo shop that's now producing its own original content, uses Queen's anthemic "Don't Stop Me Now" to let Wilson and co-stars strut, sing, pose and perhaps stand out from the pack of new TV series debuting in the coming weeks.
Super Fun Night revolves around Wilson, a Manhattan office worker sporting an American accent, and her longstanding weekly date nights with her two geeky besties. Catch the awkward hilarity starting Oct. 2.
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News UK has announced the appointment of former News of the World deputy editor Victoria Newton as editor of The Sun on Sunday.
Hearst Magazines has invited hundreds of media buyers and ad agency staff to an “upfront” event next month, according to the company, making it the latest media enterprise to try to appropriate some of the urgency and splashiness of TV’s annual ad market.
The Hearst upfront, scheduled for Oct. 15 at Hearst Tower, is meant to drum up advertiser interest in the stories and packages, in print and in digital media, that editors are planning for 2014. To that end, Hearst has trademarked the term “Big Content,” a play on the trendy marketing term “Big Data.”
“What’s driving readers to our brands?” said Michael Clinton, president-marketing and publishing director of Hearst Magazines, whose titles include Cosmopolitan, Esquire and Elle. “It’s not data per se, it’s content.”
Tengbom Architects a imaginé cette structure pratique proposant tous les éléments nécessaires à la vie d’un étudiant tout en optimisant l’espace. Cette « Smart Student Unit » est exposée jusqu’au 8 décembre au Virserum Art Museum, avant d’en construire 22 exemplaires qui pourront être loués par des étudiants en 2014.
About five years ago, I sat at a bar with a guy I met at a conference who was a creative director at Grey Advertising. He looked into his beer and said, “If we’re going to continue to make our money by charging clients $2,000 a pop for banner resizes, agencies are fucked.”
The guy had a point. We’re now seeing evidence that more and more brands are starting in-house creative teams. Of course they are. Over the past five years a number of factors have led to this inevitability:
There has been massive financial pressure from a volatile economy. Corporations have responded to the financial crisis of 2008 by building up stockpiles of cash, deleveraging themselves and minimizing expenditure.
(TrendHunter.com) Artist minimoo64 has used her incredible talent for creating mind-blowing digital illustrations and has made a series that focuses on the beauty of animals.
Although these pictures have been done…
BBH London expands its "We Own the Weekend" campaign for the Guardian and Observer's Saturday and Sunday newspapers with a pair of dark-humored spots that focus on the "Tech Monthly" and "Cook" supplements. In one spot, a guy is unable to control the destructive force of his high-tech "MegaGlove"; in the other, a woman's hosted luncheon ends poorly for all involved. Ah well, if it bleeds, it leads.
"If our initial campaign was designed to inform the public that the Guardian and the Observer own their weekend, this follow-up dramatizes the repercussions of resistance," says David Kolbusz, deputy executive creative director at BBH. "When you try to own your own weekend, things can turn out very badly. Frankly, I feel sorry for anyone who doesn't buy their papers."
The work maintains the high quality of the three-minute January launch film starring Hugh Grant. Still, I can't help feeling it's all for naught. No matter how smart its marketing gets, the newspaper business long ago got "owned" by digital media—every day of the week.
Credits below.
CREDITS
Client: Guardian and Observer
Director of Brand and Engagement: Richard Furness
Head of Marketing and Engagement: Toby Hollis
Product Marketing Manager: Charlotte Emmerson
Agency: BBH London
Creative Team: Gary McCreadie, Wesley Hawes, Matt Fitch, Mark Lewis
Deputy Executive Creative Director: David Kolbusz
Producer: Chris Watling
Strategic Business Lead: Ngaio Pardon
Strategy Director: Agathe Guerrier
Strategist: Alana King
Team Director: Jon Barnes
Team Managers: Fiona Buddery, Jonny Price
Production Company: Biscuit
Director: Jeff Low
Executive Producer: Orlando Woods
Producer: Kwok Yau
Director of Photography: Ed Wild
Postproduction: The Mill
Editing House: Final Cut
Editor: Ed Cheeseman
Sound: Factory
Sound Engineer: Sam Robson
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This week, Somo is hiring a senior account manager, while Adworkshop needs a media buyer/planner. Mullen is seeking a senior account executive, and Erwin Penland is on the hunt for a mobile application developer. Get the scoop on these openings and more below, and find additional just-posted gigs on Mediabistro.
Find more great advertising jobs on the AgencySpy job board. Looking to hire? Tap into our network of talented AgencySpy pros and post a risk-free job listing. For real-time openings and employment news, follow @MBJobPost.
New Career Opportunities Daily: The best jobs in media.
(TrendHunter.com) These dinosaur-shaped sandwich cutters make eating lunch more fun. From Perpetual Kid, the Dynobytes Dinosaur Sandwich Cutter is a mold that cuts the crusts off to form prehistoric shapes. The…
Imagine uma placa de lixo plástico gigante, com tamanho correspondente à Índia, flutuando pelos oceanos. Na verdade, a imaginação não precisa ir muito longe, já que aquilo que alguns pesquisadores chamam de “o sétimo continente” realmente existe. Localizada entre o Havaí e a Califórnia, a Grande Mancha de Lixo do Pacífico se tornou foco de inúmeros estudos e motivo de preocupação para diversas agências e entidades ambientais.
Agora, tente imaginar que esta mancha de lixo continue se expandindo, única e exclusivamente por responsabilidade do ser humano. O resultado não deverá ser muito diferente da campanha encabeçada pela WWF e o Aquário de Vancouver.
São três filmes curtos (acima, você os vê condensados em um único vídeo) criados pela MacLaren McCann Vancouver, com produção e animação 3D da The Vanity, que mostram uma realidade assustadora: um oceano de lixo, onde mergulham uma baleia e uma foca, e por onde remam dois homens. A mensagem é clara e alerta para que as pessoas se certifiquem de que as imagens mostradas nunca se tornem reais.
Apesar de ser uma ideia bacana, a execução ficou um pouco a desejar – tosca talvez fosse a palavra mais apropriada. Por sorte, isso não deverá enfraquecer o propósito da campanha de conscientizar o mundo, antes que o pior aconteça.
Post originalmente publicado no Brainstorm #9
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La série Night Animals de Mikko Lagerstedt est pleine de féérie. Le photographe crée des images composites où des animaux sauvages et exotiques investissent les rues d’un village finalandais. Une sorte de surréalisme magique s’en dégage faisant de l’animal le maitre d’une structure humaine. À découvrir en images.
Contradiction is the key to this brilliantly graphic online spot for Poo-Pourri, a toilet spray that eliminates odor. They took a beautiful woman with a refined British accent and gave her a complete potty mouth. From the moment she admits she just "birthed a creamy behemoth from [her] cavernous bowels," I was glued to my seat. In fact, the Poo-Pourri girl spent two days sitting on that toilet for the spot, discussing her tenacious skid marks and being licked by cows. But it's not all shits and giggles. She also dumps a steaming load of information on us, with explanatory poop-related animation. It needs it, because Poo-Pourri (yes, it's a real product) is the only toilet spray that you use before you pinch a loaf—a difficult concept for those of us used to aerosol sprays and old-fashioned matches. The spot, which has topped 1.5 million YouTube views in three days, is courtesy of the Harmon Brothers, two guys who launched their own product, Orabrush, before moving on to handle Poo-Pourri's marketing with even more style. Smart move. Poo-Pourri will come out smelling like roses if the product is half as winning as the Poo-Pourri girl. Credits below.
CREDITS
Director, Writer: Joel Ackerman
Additional Writing: Daniel Harmon, Jeffrey Harmon
Producer: Tess Kelly
Director of Photography: Tel Stewart
Poo-Pourri Girl: Bethany Woodruff
Boyfriend: Jordan Hunter
Editor: Tel Stewart
Artwork: Daniel Harmon, Nicole Story
Animation: Tel Stewart
Dress Created by: Nicole Story (amazing Poo-Pourri employee!)
Makeup, Hair: Michelle Miles
Gaffers: Tyler Stevens, Kelsie Moore
Set Construction: Jonas Sappington, Dallin Blankenship
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Sabe quando você assiste uma série e quase não é capaz de aguentar esperar mais uma semana inteira para ver outro episódio? Ou então um ano para o começo de outra temporada? (Não vou falar de novo de “Breaking Bad”, prometo.)
Pois é essa a metáfora do novo comercial do CANAL+. Um homem começa a contar uma história para um grupo de palhaços anões, quando é interrompido pelo celular. O que se segue é o que a emissora chama de “o poder de uma boa série”.
A campanhaserve para divulgar o lançamento do CANAL+ Series, dedicado só a produções televisivas. Só não sei se a emissora está nos chamando de palhaços, mas tudo bem.
A criação é da BETC Euro RSCG.
Post originalmente publicado no Brainstorm #9
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The internet is undergoing a dramatic visual and structural shift. Examples of the modern internet are all around us. Stalwart media properties like Yahoo! and CNN have completely revamped their site design to center around a news feed, social platforms have committed to feed-based monetization strategies, and modern sites like Medium and Branch have succeeded by offering immediate and intuitive options for the right users at the right time.
The modern internet is driven by design. Despite the incredibly intricate algorithms required, the goal is to create sites and applications that are devoid of clutter and complication. Jack Dorsey, CEO of Square and creator of Twitter, uses the Golden Gate Bridge to explain this dichotomy: “We see the bridge as like this perfect intersection between art and engineering. It has pure utility, in that people commute on it every single day. When people come to Twitter and they want to express something in the world, the technology fades away. It’s them writing a simple message and them knowing that people are going to see it.”
It’s that time of year again: the annual 4A’s Institute of Advanced Advertising Studies (IAAS) contest is here, meaning up-and-coming creatives will get a chance to put their education to work for some lucky new clients. This year, however, the client will be a startup. And for any Boston-area startup looking for some free and improved publicity, you can enter here. A committee will whittle the entries down to four finalists. The four finalists will then have to create a pitch that tells a unique story about why that startup should be selected. There will be a live event and then an after-party and then booze. And then, voila. Advertising.
The contest, like most similar competitions, gives off some whiffs of free young-people labor, but that might not be all that upsetting or unusual in the startup world. The deadline for initial entries is October 1.
New Career Opportunities Daily: The best jobs in media.
After years of the hard sell, some regional and national retailers are actually trying to build brands. Last month, Men's Warehouse jettisoned its bearded chairman from its advertising (after jettisoning him from the company) in favor of a music-driven approach. And last week, Sleepy's put its first outside agency to work with playful new ads. Now, Burlington gets a brand makeover in a character-driven campaign from Silver + Partners.
Directed by Harold Einstein, TV ads feature adults in public spaces oddly voicing their internal thoughts about their clothes and what they represent. And while the clothes don't make the man (or woman), they may reflect his or her personality—at least according to the campaign. Each ad segues from a series of verbal thought balloons to pop-up images of clothes and a male voice that says, "Style says it all." Oh, and there's a bit of hard sell via on-screen copy that notes, "Up to 65% off department store prices every day." The tagline: "Style is everything."
The effort broke this week and follows a similar push by the retailer for back-to-school clothes in ads featuring kids speaking their minds—via internal voices, this time—as they view themselves (and their clothes) in the mirror. Best of that bunch: a boy in a striped shirt and jeans who thinks, "I'm about to go ninja in here," before he strikes a karate pose.
CREDITS
Client: Burlington
Campaign: "Style Says It for You
Agency: Silver + Partners
Chief Creative Director: Eric Silver
Creative Director, Copywriter: Ashley Marshall
Creative Director, Art Director: Jaclyn Rink Crowley
Managing Director: Michael Stefanski
Account Director: Lauren Pollare
Senior Producers: Chris Thielo, Terry Brogan
Production Company: Station Film
Director: Harold Einstein
Managing Partner: Stephen Orent
Executive Producer: Eric Liney
Editorial: The Now Corporation
Editor: Jesse Reisner
Executive Producer: Nancy Finn
Post, Finishing: Suspect
Managing Partners: Rob Appelblatt, Tim Crean
Director: Hoon Chong
Creative Director: Colin McGreal
Director of Photography: Evan Cohen
Producers: Tsiliana Jolson, Kevin Daly, Alexander Decaneas
Lead Animator: Damien Cho
Lead Flame Artist: Brendan O'Neil
Telecine: Co3
Colorist: Tim Masick
CREDITS
Client: Burlington
Campaign: Back to School
Agency: Silver + Partners
Chief Creative Director: Eric Silver
Creative Director, Copywriter: Ashley Marshall
Creative Director, Art Director: Jaclyn Rink Crowley
Managing Director: Michael Stefanski
Account Director: Lauren Pollare
Senior Producer: Chris Thielo
Production Company: Coverdale
Director: Amir Farhang
Executive Producer: Andy Coverdale
Editorial: The Now Corporation
Editor: Jesse Reisner
Executive Producer: Nancy Finn
Post/End Tag Animation: Hornet Inc.
Designer: David Hill
Executive Producer: Jan Stebbins
Producer: Cathy Kwan
Post/Finishing: Suspect
Producers: Tsiliana Jolson
Telecine: Co3
Colorist: Tim Masick
Audio Mix: Sound Lounge
Mixer: Tommy Jucarone
EP: Vicky Ferraro
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Olá, antidesigners e brainstormers!
Neste programa, Ivan Mizanzuk e Guilherme Sebastiany conversam com Pedro Segreto e Marcelo Alt, da Caos! Design, sobre o Prêmio Brasil Digital, o BRIO, iniciativa que visa a criar um selo de qualidade para os produtos digitais no Brasil, especialmente aplicativos e sites. Conheça a proposta do prêmio, sua mecânica, seus objetivos e participe!
>> 0h14min05seg Pauta principal
>> 1h08min00seg Leitura de comentários
>> 1h27min40seg Música de encerramento – “4/16″, da banda Silent Drive
Links
Prêmio BRIO
Prefiro Baudrillard #12 – Insignificante Design – Parte II
AntiCast no Social Media Week
Lançamento de livro e workshop Filosofia do Design
Lançamento Leaf #4 – evento “Tutoria”, dia 28.09 e 05.10
Homenagem a André Stolarski
Envie um áudio (mp3), de até 5 minutos, para contato@anticast.com.br, dizendo seu nome, profissão e contando alguma experiência que você teve com o grande André Stolarski, falecido no dia 31 de Agosto. Seu áudio poderá fazer parte do AntiCast 100, que será em homenagem a ele.
Assine o Feed do AntiCast que é feed.anticast.com.br
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Ouça o AntiCast no iTunes aqui ou então manualmente:
Assine no seu iTunes da seguinte forma: Vá no Itunes, na guia Avançado > Assinar Podcast e insira o nosso feed feed.anticast.com.br
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Siga também o nosso irmão @filosofiadodesign.
Post originalmente publicado no Brainstorm #9
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“Do one good deed that worth for many.”
Advertising Agency: Heads SP, Brazil
Creative Director: Silvio Medeiros, Fabio Miraglia
Art Director: Silvio Medeiros, Pedro Galdi
Copywriter: Gabriel Sotero, Alpho Ramsay
Illustrator: Guilherme Manzi
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
