Hasta La Creative!

While it could maybe/possibly/probably be true that a person who sent pictures of his erect penis to younger woman could seemingly compartmentalize all that illicit behavior to successfully function as mayor of a major American city, the likelihood of that person serving without ridicule and shame is, at best, unlikely.

But Anthony Weiner refuses to give up. And, today, he’s launched his first television commercial in support of his bid to become Mayor of New York City.The ad spend is said to be close to $500,000.

Without directly addressing his sexting debacle in the ad, Weiner says,”Look, powerful voices have made it clear from the very beginning they didn’t want me to win. But this isn’t about what they want. They’ve gotten their away far too long. if you give me the chance, I will fight for you and your family every single day.”

While it’s no surprise everyone thinks about sex, everyone as sex and, at one time or another, has even engaged in a bit of Weiner-like behavior online. That doesn’t necessarily make a person a horrible human being. In fact, we’re sure cave men were revealing their erect members to unsuspecting cavewomen long before the internet was able to permanently record it for everyone to laugh at.

But in the world of politics, the rules are different. Well, not so much different as they are adhered to far more stringently. and no one wants an image of a naked erect member in their mind when watching their mayor give a speech on television. Sometimes it’s just impossible to erase certain imagery from your head.

So while we respect Weiner’s tireless efforts to get elected, we’re pretty sure we can say with certainty the man will not become the Mayor of New York. Or any city for that matter.

The threat is more a specter right now than a real danger, but industry lobbyists are treating the possibility Congress could eliminate or curtail the expensing of advertising fees as a looming Armageddon.

Dan Jaffe, top lobbyist for the Association of National Advertisers, said that there are proposals under consideration in both the House and Senate that would affect the ability of businesses to expense advertising fees for tax purposes. Mr. Jaffe said a prevalent idea is to allow a business to expense advertising costs — but not fully in the year the expense is incurred, but instead, over a number of years.

Ending the ability to expense advertising costs would be” counterproductive” for the U.S. Treasury, said Mr. Jaffe, because businesses would advertise less, make less money and pay fewer taxes.

Continue reading at AdAge.com

The Alcon unit of Novartis and AARP join forces to educate baby boomers about the procedure.

Call out the cat herders! A bunch of kitties stampede down the streets of Croydon, England, in Mother's new spot for MoneySuperMarket. "Bill here just saved £304 on his car insurance at MoneySuperMarket and now feels so good he thinks he can run with wolves,” the narrator explains, before noting almost apologetically, “There are no wolves in Croydon." So, the guy runs with the neighborhood cats instead. That's about it. The client tells The Drum it was seeking to maintain "a more British look and feel to the campaign," which certainly holds true for the visuals, though it makes the choice of music, the very American "Oh What a Beautiful Morning," from Oklahoma, feel out of place. The concept starts strong but doesn’t prove to be particularly memorable in its payoff, especially when there are so many feline-themed ads—and spots with swarming creatures of all sorts—it'd take nine lives just to watch them all. Credits after the jump.

CREDITS:

CLIENT:  Money Supermarket

AGENCY:  Mother London

CREATIVE DIRECTORS: Larry Seftel and David Day

TV PRODUCER: James Turnham

PRODUCTION CO & CITY:  Biscuit UK (London)

MD: Shawn Lacy

EXEC PRODUCER:  Orlando Wood, Colleen O’ Donnell

HEAD OF PRODUCTION: Rachel Glaub

PRODUCER: Kwok Man Yau

DIRECTOR: Jeff Low

DIRECTOR OF PHOTOGRAPHY:  Angus Hudson

EDITING COMPANY:  Final Cut

EDITOR (OFF LINE):  Ed Cheesman

POST PRODUCTION: The Mill

With the upcoming launch of Fox Sports’ potential ESPN rival Fox Sports 1 on August 17, the brand has chosen Pereira & O’Dell New York as lead creative agency for its 24-hour sports network. This move expands a relationship that began in the spring as P&O’D had already been working on a project basis on 1-2 assignments for Fox Sports 1. In a statement, Fox Sports EVP/head of marketing Robert Gottlieb says, “We’ve never brought in an outside creative agency on a continuous basis as we have significant in-house capabilities. With Pereira & O’Dell  we have found a great partner who  can operate as a creative think-tank as we enter the market with Fox Sports 1. We’re thrilled with their  initial work and look forward to what’s    coming down the pipeline.”

What’s coming down the pipeline includes not only work for upcoming Fox Sports 1 shows like Fox Sports Live, Fox Football Daily and Crowd Goes Wild but a big campaign supporting Super Bowl XLVIII, which will take place in New York. While Pereira & O’Dell gets down to work, its newest client is still trying to iron out deals with Time Warner Cable, DirecTV and Dish.

New Career Opportunities Daily: The best jobs in media.

Josef Albers, da escola de Bauhaus, foi um dos principais artistas e acadêmicos que contribuíram para o campo da geometria abstrata, deixando como legado um dos principais livros sobre teoria das cores do mundo: Interaction of Color, publicado em 1963. Para comemorar os 50 anos do livro, a Yale University Press em parceria com a Potion relançou o título em uma edição modernizada, como aplicativo para iPad.

Com dedos em vez de pincéis e touchscreen no lugar do papel, usuários podem manipular mais de 125 paletas de cores.

No aplicativo é possível selecionar entre duas categorias para iniciar a leitura: “texto” ou “paletas e comentários”. A partir daí, a navegação é lógica e intuitiva, com 27 capítulos de textos acompanhados de vídeos didáticos e outros recursos multimídias, além de ilustrações que servem de estudo e dão abertura para que o usuário crie seus próprios designs e experimentos em uma tela em branco.

Do livro original, todo o conteúdo foi mantido, tendo sido preservado até a tipografia original e as colunas de texto como layout. O círculo de amostras de cores, um dos principais recursos, agrega tatialidade à leitura ao transformar o espaço de estudo em tentativa e erro. Aqui, as cores cores podem ser ajustadas, trocas e manipuladas, até que se entenda suas combinações e chegue nos resultados esperados.

O trabalho de Albers já era feito para meios como este, móvel, interativo e imersivo.

De acordo com a Yale University Press, Albers sempre teve a intenção de que seu livro fosse usado como ferramenta de ensino, com papeis espalhados pela mesa, junto aos textos e comentários. Algo mais limitado e complexo de se entregar com livros de papel, passíveis de uma experiência mais linear, mas que foi atingido com sucesso neste aplicativo.

Interaction of Color está disponível para iPad por $9.99. Há uma versão gratuita também, que se concentra mais na parte de estudos e experimentos, cortando um pouco dos textos e teorias.

Post originalmente publicado no Brainstorm #9
Twitter | Facebook | Contato | Anuncie

The Aug. 19 issue of celebrity weekly OK, on newsstands now, shows a smiling Angelina Jolie accompanied by the headline “ANGIE TALKS TWINS!” and the subhead “Angie & Brad are getting ready for their new arrivals.” Oh, and there’s also a little inset photo of Angie and Brad and their brood with the caption “The Whole Family Is So Excited!”

Naturally! Because it is so exciting to get trolled by a stupid celebrity magazine! Probably not quite as exciting as working at a stupid celebrity magazine where you can just totally make things up, but still!

OK’s (cough) reporting here relies on “a pal,” “sources close to the couple,” an “insider,” a “longtime family friend,” etc. The premise of the story is that given that Angie and Brad were happy about having twins in the past — Knox and Vivienne, now 5 — they plan to have twins again. To wit, per OK:

Continue reading at AdAge.com

News Corp has built on its capture of UK digital rights for the Barclays Premier League with the exclusive mobile and internet rights to show clips in Japan, Vietnam and Indonesia.