Continuant leurs séries sur les lieux abandonnés, c’est aujourd’hui aux parcs d’attractions que Andreas, Reginald Van de Velde ou Chris Luckhardt se sont attaqués. Ils photographient avec nostalgie ces endroits autrefois voués au divertissement et aujourd’hui flétris, sur lesquels la nature a repris ses droits.
Radley, the British handbag manufacturer, is set to launch a national print campaign featuring Erin O’Connor, after appointing the creative agency BabyGrand to work on its advertising account earlier this year.
RPA’s new campaign for the Honda Odyssey launches next week, featuring the voice-acting talents of Neil Patrick Harris and Rainn Wilson. The spots all revolve around the Odyssey’s new built-in vacuum cleaner, the kind of car feature that seems so obvious you have to wonder why it hasn’t been done before.
The spots feature various talking debris — discarded toys and snacks– talking about how great the Odyssey is, only to be swept up by the built-in vacuum cleaner. This begs the question: are these anthropomorphized bits of detritus harmed or killed by the Honda Odyssey’s vacuum cleaner? The moral implications of vacuuming up sentient garbage are not broached by the two 30 second and one 15 second spots.
Honda’s campaign doesn’t end with the morally ambiguous commercials, however. The campaign will be spread through online video, homepage takeovers, gaming, mobile, location-based targeting and print, in addition to the network and cable TV spots. Honda has also aligned with Fox to feature the Odyssey, along with other Honda models, on “The X Factor,” starting with the season premiere on Septemer 9th. So basically Honda and RPA are going all out with their campaign to promote the Odyssey. Prepare for the barrage of Odyssey marketing everywhere, complete with the new tagline “Start Something Special.”
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WPP’s Sir Martin Sorrell dismissed rumours that the group is looking to buy either Havas or Dentsu as complete “speculation” and a “figment” of the imagination, in an interview with CNBC.
Adam&Eve/DDB has won the advertising account for the energy provider SSE.
Projet du designer ukrainien Andrey Privalov, Lightball est un luminaire aux allures minimalistes : une boule incrustée dans un panier de Basketball, dont la structure contient les fils électriques. Une composition fine, intelligente et très esthétique à découvrir en images dans la suite de l’article.
Imagine que o seu time de futebol favorito foi transformado em um país. E, ao desembarcar por lá, você ser recebido na imigração por um jogador como Piqué, ter uma ajudinha de Neymar, e assim por diante. A 180 Amsterdam resolveu transformar o sonho mais fantástico dos torcedores do FC Barcelona em um filme que mostra a parceria do time com a Qatar Airways. O resultado ficou tão incrível que não chega a espantar a rápida viralização da peça, com com quase 2,3 milhões de views no YouTube em menos de três dias.
É divertido ver grandes astros do futebol no papel de cidadãos comuns desta nação imaginária (talvez até não tão imaginária assim). O filme acompanha a comissária de bordo da Qatar Airways, desde o momento em que o avião chega ao país – uma ilha no meio do oceano – até o momento em que ela vai a um jogo de futebol. Levando em conta que é uma fantasia, ela não precisa ir para casa, tomar banho e descansar, mas consegue passar o dia vagando pelo país FC Barcelona sem desarrumar um fio de cabelo, descer do salto ou borrar a maquiagem.
Mas só assim mesmo para conseguir mostrar um pouco do país onde a arquitetura segue as linhas futebolísticas e quase tudo tem as cores do Barcelona – azul e grená. É possível reconhecer Iniesta mostrando seus dotes artísticos pintando um mural, Messi como professor da escola de artes e ainda Puyol salvando a vida de duas mulheres distraídas. Até Gary Lineker ganhou uma ponta, como motorista de táxi.
Com uma produção perfeita e uma trama divertida, certamente este filme já está no meu top 5 de melhores do ano. Dê e play e descubra se está no seu também.
Post originalmente publicado no Brainstorm #9
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For the third year in a row, Nissan is helping college football-obsessed viewers imagine what it would be like if Heisman Trophy Winners all lived in the same house for some reason.
Why would these former star college athletes live in the same house? Is it because traditionally, Heisman Trophy winners go on the middling (or worse) NFL careers that, in the best case scenario, are ignored when ESPN College Gameday offers them a job as a special correspondent? Or is it just because the “imagine the conflicts that would arise if X kind of people were forced to live together” formula still tantalizes us two decades after the Real World debuted. TV viewers love reality show parodies, after all.
Anyway, starring in the first spot for this year’s run are former Baylor Bear and current Redskins QB Robert Griffin III teaming up with former Oklahoma Sooner and current Rams QB Sam Bradford to portray themselves as two young cool kids who race around in expensive cars and blast hip-hop. Of course, the idea that Bradford is cool in any way, or imagining him routinely participateingin this sort of activity may be the funniest aspect of this commercial. Sorry, Sam, but you’re like the Billy Joel of the NFL—beloved, respected and skilled, but not exactly “cool.”
Starring as the aging veterans are Oklahoma State Cowboy, Barry Sanders, joined by former Michigan Wolverine and current ESPN NCAA football anchor Desmond Howard, who in tandem remind us how far away the late ’80s/early ’90s seem now. Those were the days, huh? Finally, playing the even older guys are the legendary former Texas Longhorn Earl Campbell and Pittsburgh Panther Tony Dorsett, both new to the campaign this year. The campaign, which will feature a traveling Heisman House that will visit college campuses throughout the country, will run through the rest of the NCAA season. Also, Ron Dayne will be in one of these episodes, which I must mention as a Wisconsin Badger fan.
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This week, Scratch is hiring a director of trends and insights, while Mullen is seeking an account executive. Bayard Advertising needs a senior designer, and Single Source is on the hunt for an account executive. Get the scoop on these openings and more below, and find additional just-posted gigs on Mediabistro.
Find more great advertising jobs on the AgencySpy job board. Looking to hire? Tap into our network of talented AgencySpy pros and post a risk-free job listing. For real-time openings and employment news, follow @MBJobPost.
New Career Opportunities Daily: The best jobs in media.
HMV has hired Warner Home Entertainment marketer Patrizia Leighton as its marketing director to replace Mark Hodgkinson, who was made redundant by administrators Deloitte.
The latest viral video hits from One Direction, Kia and Nike.
Domino’s, the takeaway pizza chain, is to sponsor the new ‘X Factor’ app when the ITV programme returns for its tenth series tomorrow.
One Direction’s fragrance launch, Pot Noodle’s Facebook ban and Asda’s advertising account are all among the most-popular content on Campaign this week.
Mars-owned food brand Uncle Ben’s has renewed its product-placement and sponsorship deal with Channel 4 for Jamie Oliver programming.
(TrendHunter.com) This screw cuff bracelet by Miansai is a masculine and refined accessory. The Turk’s Head style features a screw clasp that comes in a brass or silver finish to fasten a quality leather or…
Which clients do senior talent from the world’s leading creative agencies most want to work with? Nike — for a second consecutive year — was the benchmark for marketing excellence, according to a study by The Talent Business.
Google, Volkswagen, Adidas, Apple and Coca Cola remained in the top six. On the other end of the spectrum, the worst performers for 2013 were Loreal, Kellogg, General Motors, GlaxoSmithKline, Reckitt Benckiser and Colgate. That latter bunch was consistently among the weakest performers on a list of attributes that asked respondents to assess clients based on their repuation for collaborative working, excellence of their marketing team, ability to produce award-winning creative work and being socially responsible.
A total of 330 CEOs, managing directors, creative directors and heads of planning globally participated in the study. It was once again fielded by indie research firm Bonamy Finch in the U.K. and commissioned by The Talent Business, a recruiter of senior marketing and creative talent for agencies.
UTV Media’s TalkSport has signed up the insurance broker GoSkippy Insurance in a significant six-figure deal to sponsor all of the radio station’s traffic and travel updates.
Aconteceu domingo passado (25/Agosto) no tradicionalíssimo circuito de Spa-Francorchamps, na Bélgica.
Durante a cerimônia de premiação ao fim da corrida, o Greenpeace exibiu dois banners clandestinamente instalados com controle remoto, bem em frente ao pódio repleto de logos da Shell. O primeiro banner foi ativado, subiu e ficou exposto por um tempo razoável, com transmissão ao vivo da TV. Ao perceber a gafe, um homem da organização retirou o cartaz rapidamente, e então um segundo banner apareceu e deixou bem claro a vergonha que a Shell passou frente a milhões de espectadores.
Os cartazes exibiam o endereço do site Save The Artic e protestavam contra os planos de exploração de petróleo no Ártico.
O vídeo originalmente postado no YouTube foi removido por infringir os direitos de imagem (solicitação da Shell), porém o Greenpeace alega que o material foi filmado por eles próprios e não violava nenhum termo de uso do site.
Post originalmente publicado no Brainstorm #9
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Dennis Publishing, the independent publisher of titles such as The Week, is breaking into the children’s market for the first time with the launch of Berty Squiggles, a kids’ colouring and activity magazine.
As brands strategize about how best to use social media to talk to consumers, they’re also increasingly talking to each other. The hope — whether the banter is friendly or catty — is to capture some recognition for being clever and quick, all the better to get attention and followers on platforms like Twitter.
2. Taco Bell and Old Spice. Taco Bell is famously responsive — and often cheeky — on social media. In a May 2012 reply to Old Spice — which had tweeted “Why is it that ‘fire sauce’ isn’t made with any real fire? Seems like false advertising” — the fast feeder had an in-kind response. Red Bull also jumped in, tweeting, “No bull: the original Energy Drink is not made of wiiings.”
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