Hasta La Creative!

As brands strategize about how best to use social media to talk to consumers, they’re also increasingly talking to each other. The hope — whether the banter is friendly or catty — is to capture some recognition for being clever and quick, all the better to get attention and followers on platforms like Twitter.

2. Taco Bell and Old Spice. Taco Bell is famously responsive — and often cheeky — on social media. In a May 2012 reply to Old Spice — which had tweeted “Why is it that ‘fire sauce’ isn’t made with any real fire? Seems like false advertising” — the fast feeder had an in-kind response. Red Bull also jumped in, tweeting, “No bull: the original Energy Drink is not made of wiiings.”

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