Aug
23
ESPN Quits Film Project on Concussions in N.F.L.
Posted in: UncategorizedCiting a lack of editorial control, ESPN ended its collaboration with the public affairs series “Frontline” on a two-part documentary set to run in October.
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Aug
23
DealBook: Barnes & Noble’s Chairman Drops Plan to Buy Its Bookstores
Posted in: UncategorizedThe move raises further questions about the bookseller’s future amid its previously announced plans to stop making its Nook line of tablets.
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Aug
23
Ad Revenue From Mobile for Pandora Increases
Posted in: UncategorizedThe company reported a loss of $7.8 million for the second quarter, but continues to experience rapid growth.
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Aug
23
Pandora’s Mobile Ads Are Working, But Get Ready to Hear More of Them
Posted in: Uncategorized
Facebook received heaps of praise last month when it reported that mobile now accounts for 41% of the company’s advertising revenue. On Thursday Pandora outdid the social network when the Internet radio company that mobile made up 70% of the company’s $128.5 million in second-quarter advertising revenue.
Pandora’s mobile advertising revenue has grown to the point that the company will be eliminating a recent move to convert some power mobile users into subscribers of its ad-free service. The company, which has been hampered by ballooning costs for acquiring the songs it streams and seen its stock hurt as a result, has also begun experimenting with increasing the amount of ads it airs, further underscoring advertising’s importance to its bottom line.
Advertising Age discussed Pandora’s advertising business in an interview with the company’s chief revenue officer John Trimble following Thursday’s earnings call.
Aug
23
Self-Assembling Automobiles – Audi Has Come Up with the Futuristic Concept for a 3D-Printed Car (VIDEO)
Posted in: Uncategorized
(TrendHunter.com) Manufacturing is in the hands of the beholder with this 3D-printed car concept envisioned by the Audi automobile brand.
As a graduate of the Royal College of Art in London where he specialized in…
Aug
22
Advertising: A Silicon Valley for Ad Agencies, Only in the Mountains
Posted in: UncategorizedProject WorldWide is opening an agency in Boulder, Colo., which is developing a reputation as a home for advertising start-ups.
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Aug
22
Kochs No Longer Interested in Buying Tribune Papers
Posted in: UncategorizedCharles and David Koch, the brothers and billionaire industrialists who run Koch Industries, had concluded the acquisition was “not economically viable,” a spokeswoman said.
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Aug
22
American Tells of Odyssey as Prisoner of Syrian Rebels
Posted in: UncategorizedMatthew Schrier, a photographer, says he was held for seven months by jihadi fighters opposed to President Bashar al-Assad. After being robbed, tortured and accused of being an American spy, he escaped in July.
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Aug
22
Career Builder: Osama
Posted in: Uncategorized
The right job keeps you out of trouble.
Advertising Agency: Miami Ad School, São Paulo, Brazil
Creative Director: Erico Braga
Art Directors / Illustrators: Rodrigo Soares, Henrique Giglio
Copywriter: Rodrigo Soares
Aug
22
Career Builder: Hannibal
Posted in: Uncategorized
The right job keeps you out of trouble.
Advertising Agency: Miami Ad School, São Paulo, Brazil
Creative Director: Erico Braga
Art Directors / Illustrators: Rodrigo Soares, Henrique Giglio
Copywriter: Rodrigo Soares
Aug
22
Ethereal Twin Photography – Erna & Hrefna by Ariko Inaoka are Like Magical Elfin Creatures (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) Utterly enchanting, the ethereal quality behind the Erna & Hrefna series makes this twin photo project unlike any other out there. Soft and sweet, the two girls are all skinny legs and long hair….
Aug
22
Oral-b: Hiding, 3
Posted in: Uncategorized
You never know what could be hiding in your mouth.
Advertising Agency: Miami Ad School, São Paulo, Brazil
Creative Director: Paulo André Bione
Art Director: Pedro Martoli
Copywriter: Marcelo Miazzi
Photographer: Shutterstock
Published: July 2013
Aug
22
Oral-b: Hiding, 2
Posted in: Uncategorized
You never know what could be hiding in your mouth.
Advertising Agency: Miami Ad School, São Paulo, Brazil
Creative Director: Paulo André Bione
Art Director: Pedro Martoli
Copywriter: Marcelo Miazzi
Photographer: Shutterstock
Published: July 2013
Aug
22
Oral-b: Hiding, 1
Posted in: Uncategorized
You never know what could be hiding in your mouth.
Advertising Agency: Miami Ad School, São Paulo, Brazil
Creative Director: Paulo André Bione
Art Director: Pedro Martoli
Copywriter: Marcelo Miazzi
Photographer: Shutterstock
Published: July 2013
Aug
22
MilkPEP: Milk vs. OJ, ‘Cereal Lips’
Posted in: Uncategorized
Advertising Agency: Deutsch, New York, USA
Partner/ Chief Creative Officer: Greg DiNoto
Group Creative Directors: Jeremy Bernstein, Karyn Pascoe, Bernie Hogya
Associate Creative Directors: Luke Hughett, Sean Lee
Art Director: Jessica Giles
Copywriter: Austin Hamilton
Director of Integrated Production: Joe Calabrese
Director of Creative Technology: Rey Peralta
Director of Digital Production: Suzanne Molinaro
Digital Producer: Kristina Trimmer
Executive Producer: Lauren Ziffer
Associate Producer: Dylan Mizner
Senior Project Manager: Jeremy Gelade
Aug
22
MilkPEP: Milk vs. Omelet, ‘Travel Mug’
Posted in: Uncategorized
Advertising Agency: Deutsch, New York, USA
Partner/ Chief Creative Officer: Greg DiNoto
Group Creative Directors: Jeremy Bernstein, Karyn Pascoe, Bernie Hogya
Associate Creative Directors: Luke Hughett, Sean Lee
Art Director: Jessica Giles
Copywriter: Austin Hamilton
Director of Integrated Production: Joe Calabrese
Director of Creative Technology: Rey Peralta
Director of Digital Production: Suzanne Molinaro
Digital Producer: Kristina Trimmer
Executive Producer: Lauren Ziffer
Associate Producer: Dylan Mizner
Senior Project Manager: Jeremy Gelade
Aug
22
MilkPEP: Milk vs. Breakfast Burrito, ‘Rope Climb’
Posted in: Uncategorized
Advertising Agency: Deutsch, New York, USA
Partner/ Chief Creative Officer: Greg DiNoto
Group Creative Directors: Jeremy Bernstein, Karyn Pascoe, Bernie Hogya
Associate Creative Directors: Luke Hughett, Sean Lee
Art Director: Jessica Giles
Copywriter: Austin Hamilton
Director of Integrated Production: Joe Calabrese
Director of Creative Technology: Rey Peralta
Director of Digital Production: Suzanne Molinaro
Digital Producer: Kristina Trimmer
Executive Producer: Lauren Ziffer
Associate Producer: Dylan Mizner
Senior Project Manager: Jeremy Gelade
Aug
22
How to Personalize Your Brand’s Web Experience to Increase ROI
Posted in: Uncategorized
What if when you went to a website to buy or read something you only saw exactly what you came to see? What if websites were specifically customized to your every need? What if every brand’s website was a personalized experience designed just for you? Wouldn’t you love that! Wouldn’t your brand’s customers love that! Of course they would. So how do you personalize your brand’s online experience for your customers?
You download and read this IBM whitepaper, Marketing in the 4th Dimension: Four Keys to Personalizing the Web Experience. In this whitepaper, you will learn how to use data (both online and off) to personalize web experiences, develop customer profiles that will allow you to deliver those customized experiences and learn how some big brands accomplished this task.
Aug
22
Nokia e Microsoft pedem mais uma vez aos fãs da Apple e Samsung: “Não briguem”
Posted in: UncategorizedA Nokia e a Microsoft já mostraram um casamento acabando em porrada, na disputa fotográfica entre os convidados com seus iPhone’s e Galaxy’s. A campanha para o Lumia 1020 continua, agora com praticamente o mesmo elenco, mas em um recital escolar.
Enquanto disputam para tirar uma boa foto, os pais causam o caos e deixar as crianças aterrorizadas. A assinatura é a mesma, pedindo para os usuários Apple e Samsung não brigarem, destacando que a câmera da linha Lumia é superior aos concorrentes.
Criação da Crispin Porter + Bogusky.
Post originalmente publicado no Brainstorm #9
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