Hasta La Creative!

Climate Name Change has started a petition to the World Meteorological Organization to name extreme storms after policy makers who deny climate change.

Barton F. Graf 9000 has put together a clever video supporting the petition, and it’s pretty hilarious. It starts by asking what ordinary people, with names like Andrew and Katrina, did to deserve having catastrophic storms named after them. Following this setup comes the proposal to name extreme storms caused by climate change after politicians who deny the existence of climate change.

To illustrate how this would work, they’ve put together some fake news stories about these storms. Some of these are really funny, leading to such gems as “Senator Marco Rubio is expected to pound the eastern seaboard sometime tonight,” “If you value your life, please seek shelter from Michele Bachman,” “David Vitter is literally lifting boats out of the water and tossing them on to the land”  and “…thousands of animals have been displaced or killed by Governor Rick Perry.” My personal favorite: “We’ve been here two days because of Congressman Paul Ryan. I have friends who are still out there. It’s scary, because I have no idea what Paul Ryan could be doing to them right now.”

While it would be amazing if the WMO actually enacted this policy, it’s clear that this is more a way to raise awareness about the dangers of politicians who deny climate change and their short-sighted policies. It’s a really clever and effective way to link climate change denial with the devastation that climate change causes, suggesting a clear link between climate change denial and the destruction of these catastrophic storms, while calling out many of these climate change deniers by name. “Climate Name Change” even provides a more complete list of “deniers and obstructionists” on their site, since there’s not nearly enough time to list them all in a two-and-a-half minute video.

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BMW has launched an artificial intelligence service that answers customer’s questions around the clock without the need for a dealer, to promote the manufacturer’s new i3 electric car.

Asda has awarded VCCP its £100 million advertising account after a competitive pitch.

Uma intersecção entre antropologia digital e analógica, usando o ambiente online para compartilhar memórias, reconfigurando objetos, dando novos contextos e transformando o consumo.

Desde 2007, Emily Spivack tem usado o eBay como fonte para descobrir notáveis histórias e segredos que carregamos por trás de cada objeto que já tivemos um dia. Seu projeto, o site Sentimental Value, é uma curadoria de itens que estão à venda no ecommerce, junto aos comentários e descrições pessoais dos usuários sobre seus objetos, o que significam à eles e porque o estão vendendo.

Spivack começou o projeto por acaso, buscando por roupas vintages. Seu interesse pelas descrições pessoais que os usuários adicionavam aos seus objetos a levou a colecionar histórias, interessada na ideia de como o eBay também era uma plataforma que indiretamente havia se tornado um repositório para compartilhar memórias e histórias.

Hoje, Sentimental Value saiu da internet para o museu, convertido em uma exposição no Philadelphia Art Alliance que está acontecendo até o final de agosto, compartilhando com o público 23 itens de roupas e as histórias que carregam.

O projeto mostra como o eBay, plataforma online baseada em transações e consumo, se transformou em um baú de histórias efêmeras.

Durante a exposição, as roupas se tornam objetos de arte e os visitantes ganham detalhes de cada uma delas, de forma a construir suas próprias narrativas. Alguns dos itens expostos: vestido verde de chiffon com sangue de um assassinato, óculos de sol tocados por Michael Jackson, tênis Nike com as bolhas de ar estouradas por uma ex-namorada, um vestido preto comprado por engano durante um momento de abuso de drogas.

Enquanto as camisetas mais básicas tendem a carregar lembranças mais ricas do que as peças de grandes designers, o projeto oferece às pessoas uma forma de reconfigurar o valor de um objeto, ao olhar para seus armários, pausar, e relembrar as histórias por trás de cada um. Um antídoto à cultura do consumo, onde etiquetas tendem a nos definir e dividir.

Post originalmente publicado no Brainstorm #9
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