Aug
01
Sony Hires Rothman to Head Revived TriStar Unit
Posted in: UncategorizedTom Rothman, previously the chairman and chief executive of Fox Filmed Entertainment, will head a venture at Sony that expects to make four films a year.
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Aug
01
VC to VIdCon Attendees: Amazon Is the Biggest Threat to YouTube
Posted in: Uncategorized
As YouTube has grown since its 2005 launch, so too has the speculation over what company would emerge as its biggest rival. Hulu and Netflix are among the most often cited adversaries, but the serious opposition may come from a company whose core business has nothing to do with video: Amazon.
“The biggest threat to YouTube is Amazon,” said Mark Suster, partner at Los Angeles-based venture capital firm Upfront Ventures, during a keynote presentation Thursday morning at online video conference VidCon in Anaheim, Calif.
Mr. Suster said he’s discussed Amazon’s position to rival YouTube with top executives at the e-commerce giant. “I’ve had this discussion [with people] one level below the CEO [Jeff Bezos],” he said. “They get it, but they just have other priorities right now.”
Aug
01
Glowing Hooded Skeleton Backpacks – This Hooded Backpack Glows In the Dark as a Skeleton (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) This hooded backpack glows in the dark to reveal a skeleton image. It’s a practical way to hold your things, stay warm, and scare a few people along the way.
The entire outfit is black, with…
Aug
01
Complete Coverage of the Biggest Bang: All of Ad Age’s Stories on Publicis Omnicom Group
Posted in: Uncategorized
Ad Age’s complete coverage of the biggest merger in adland history.
Check back regularly as we follow the implications of the Publicis Omnicom Group deal on agencies, clients, media companies and more.
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Aug
01
Undercover Josh Duhamel Takes Diet Pepsi to Top of Viral Chart
Posted in: UncategorizedDiet Pepsi’s latest celebrity campaign, with Josh Duhamel as an irresponsible grocery employee, earned the top spot in the world of viral video. In the ad, Mr. Duhamel is halfheartedly undercover as he operates the grocery check-out line; sometimes he poses with fans, and sometimes he shrugs as shoppers say, “you should be an actor!” His antics, which include throwing customers’ produce across the store and grocery cart-racing, racked up 2.3 million views with an effort from Weber Shandwick, with director P.R. Brown and Bau-Da Design.
It has become part of Pepsi’s trademark strategy to capture consumer attention through celebrity videos. Recent Diet Pepsi spots included Sofia Vergara and David Beckham. In a similar vein, PepsiMAX’s strategy is to take sports celebrities such as Jeff Gordon and Kyrie Irving deep undercover and shock the people they come across. In Mr. Irving’s spot “Uncle Drew” last year, Pepsi MAX dressed the NBA star to look like a tubby, 60-year-old geezer who then shocked 20-somethings in a neighborhood basketball court by out-performing them.
Aug
01
AntiCast 91 – O Livro das Mil e Uma Noites
Posted in: UncategorizedOlá, antidesigners e brainstormers!
Neste programa, Ivan Mizanzuk e Jussara Almeida conversam com o tradutor Mamede Mustafa Jarouche, tradutor do Livro das Mil e Uma Noites – a primeira edição traduzida diretamente do árabe para o português. Conheça um pouco mais sobre as várias versões desse tesouro da literatura mundial, as dificuldades da tradução, a polêmica acerca de Aladim e Ali Baba, o erotismo na cultura islâmica e um monte de outras coisas!
>> 0h02min30seg Pauta Principal
>> 1h48min00seg Música de encerramento: “Merciless Times”, da banda Myrath
Links
Caverna das Letras #02 – “A Tristeza Extraordinária do Leopardo-das-Neves”, de Joca Terron
Cursos de Filosofia do Design em SP e RJ
Livros
Box Livro das Mil e Uma Noites (4 volumes)
Livro das Mil e Uma Noites – Antologia
Histórias Para Ler Sem Pressa
Livro das Mil e Uma Noites, V.1
Livro das Mil e Uma Noites, V.2
Livro das Mil e Uma Noites, V.3
Livro das Mil e Uma Noites, V.4
Cento e Uma Noites – Histórias Árabes da Tunísia
O Leão e o Chacal Mergulhador
Assine o Feed do AntiCast que é feed.anticast.com.br
iTunes
Ouça o AntiCast no iTunes aqui ou então manualmente:
Assine no seu iTunes da seguinte forma: Vá no Itunes, na guia Avançado > Assinar Podcast e insira o nosso feed feed.anticast.com.br
Redes Sociais
Nos acompanhe no twitter @anticastdesign, na nossa fanpage no Facebook e no Youtube (/anticastdesign)
Siga também o nosso irmão @filosofiadodesign.
Post originalmente publicado no Brainstorm #9
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Aug
01
Freddie Mercury e Michael Jackson ressurgirão em duetos até o fim do ano
Posted in: UncategorizedAtenção, mundo!
Duas lendas do pop, Michael Jackson e Freddie Mercury, serão ressuscitadas ainda esse ano. O guitarrista do Queen, Brian May, junto com Roger Taylor (baterista do Queen) e o produtor William Orbit (que já produziu Madonna e outros grandes nomes) estão adicionando elementos novos a uma gravação feita por Jackson e Mercury em 1983.
Há dois anos a fita vem sendo restaurada e ganhando novas gravações para ficar profissional. Brian May conseguiu a permissão para acessar o espólio de Michael Jackson e vem trabalhando no material desde então. Essas gravações foram feitas na casa de Michael, na Califórnia.
Michael Jackson e Freddie Mercury se desentenderam logo após esse encontro histórico e nunca lançado. Segundo o produtor do Queen, Michael Jackson trouxe uma lhama para o estúdio e Freddie Mercury não gostou muito da ideia.
Brian May postou recentemente em seu blog que os últimos retoques estão sendo feitos e que o lançamento dessas gravações deve acontecer em breve.
Apesar de me parecer mais um grande golpe da indústria fonográfica, eu devo dizer que estou muito curioso.
Alguns vídeos com os duetos “crus” pipocaram no YouTube alguns anos atrás, mas parece que agora a coisa vai ganhar a “grife” Queen no quesito arranjo.
Vamos esperar.
Post originalmente publicado no Brainstorm #9
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Aug
01
Mercedes-Benz’s Official Service Song Is Weird, Cheesy, Suggestive and Embarrassing
Posted in: Uncategorized
The horribly cheesy corporate song is something of a tradition. The classic example is Bank of America's cover of U2's "One," with the lyrics updated to celebrate BofA's merger with MBNA. We've seen it in the agency world, too—for example, the Ogilvy Athens tribute in song to David Ogilvy, and SapientNitro's wretched "Idea Engineers" music video.
Here's a new mortifying entry: the Mercedes-Benz Service Song. It's sung from the point of view of a Mercedes car that's desperately craving a little TLC from a Mercedes repairman who knows how to use his hands. The lyrics begin: "I like them to be strong, that they can catch me when I skid/Like them to turn me on, I thought that some of them did/But just as I needed a helping hand, so many men were 'out of service,' not like you … You only give your best, won't stop until I smile." These prurient declarations, sung (by Patricia Meeden) like this is the '80s, are paired with the most clichéd, over-Photoshopped images they could apparently produce.
It may be the most downmarket thing this luxury brand has ever produced. I give it a week before it's gone from YouTube. Extended version after the jump. Via The Denver Egotist.
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Aug
01
Fox Signals How ‘Glee’ Will Handle Monteith Death
Posted in: UncategorizedThe network plans to address the death of Cory Monteith, one of its star actors, from a drug overdose, in the third episode this season.
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Aug
01
Fans of ‘Breaking Bad,’ It’s Time to Play ‘Betting Bad’
Posted in: Uncategorized
AMC will debut the last season of hit show “Breaking Bad” August 11, but if you’re a really good fan, maybe it’s time to satiate your appetite for Walter White, Jesse Pinkman and the rest of the crew out in New Mexico with “Betting Bad.”
The site (made by fans, not endorsed officially by the network) lets you make bets on what transpires in the final season and also compare predictions to other people. Scenarios range from “You’ll see Walt Jr. eat breakfast,” and you’ll hear Jesse utter his trademark, “bitch” to more shocking possibilities such as Hank murdering Walt.
Each correct bet wins points, and you only get 30 bets to make. Once you make your predictions, you can connect to Facebook and share them with friends and other fans. You’re allowed to edit bets up until a certain time, then then website turns into a giant leaderboard. The prize is… well you’ll have to watch the video above to find out.
Aug
01
All Action Films at Once
Posted in: UncategorizedFocus sur « Eterna » : une fausse bande-annonce réalisée par Vadzim Khudabets réunissant des images issues de nombreux films d’action comme Thor, Watchmen, Tron Legacy, Pacific Rim, Avatar, 300, ou encore Spiderman. Un rendu réussi, très complet et dynamique à découvrir en vidéo dans la suite de l’article.
Aug
01
ANA Members Divided over Implications of Publicis Omnicom Merger
Posted in: Uncategorized
In the wake of the Publicis Omnicom merger announcement, clients are having mixed reactions. Some are brushing off concerns about newly-created conflicts with competitors, others are optimistic scale will have its benefits, and many are taking a wait-and-see approach. After all, it’s unclear yet whether the deal will definitely be approved, and assuming it is, it’ll take time before the fallout from the integration of the two companies becomes clear.
Suffice it to say, there will be far-reaching implications for marketers. Here’s what Bill Duggan, group EVP-Association of National Advertisers, has to say about the marketing industry trade group’s view on the biggest deal in adland history.
We’ve heard concerns from some members about competitive conflicts. Bringing Publicis and Omnicom together will bring competitors under the same holding company umbrella. In some cases fierce and direct competitors. In other cases, indirect competitors.
Aug
01
‘Avatar’ Plans Now Include 3 Sequels
Posted in: UncategorizedJames Cameron and 20th Century Fox said they expected to begin production next year and release the first of three additional films in December 2017.
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Aug
01
Hipster Logos in 6 Easy Steps
Posted in: UncategorizedThanks to Fast Company’s Co.Design for bring the knowledge of how craft your own Hipster Logo in 6 easy steps.
Tim Delger, Senior art director at Pereira & O’Dell in San Francisco, created the infographic that pulls together the formula of the cirele badge, crafted icons and wraps it all together in a handy rubber stamp.
For those so inclined, prints are available for $15 at timdelger.com
The post Hipster Logos in 6 Easy Steps appeared first on AdPulp.
Aug
01
Dobras urbanas
Posted in: UncategorizedSomos urbanos. Mas enxergamos a cidade como um objeto plástico? Existe beleza em qualquer cidade? Maceió é uma cidade geralmente vendida por sua paisagem natural. Sim, as praias de Maceió são umas das mais lindas do Brasil. Mas apesar de pequena, com pouco mais de 1 milhão de habitantes Maceió também tem sua expressão urbana. Quem captou essa potencial estético foi Alice Jardim, arquiteta alagoana e artista audiovisual.?
Em 2011, Alice produziu uma série de três vídeos com o sugestivo título “Dobra”. São imagens noturnas da cidade tornadas abstratas, que se dobram e desdobram na tela ao compasso de uma música instrumental.
O vídeo 01 começa com pontos de luz em movimento suave, à medida que a música se desenvolve e a intensidade aumenta, as imagens ganham definição. O segundo vídeo permanece abstrato até o fim, somente nos créditos é que o segredo das imagens é revelado, com uma breve filmagem da cidade. O último vídeo, talvez o mais psicodélico dos três, traz a perspectiva de quem dirige o carro em dia de chuva.
Ano passado, Alice criou outro vídeo que parece dar sequência à série Dobra. Mantendo a ideia de retratar a cidade por meio de imagens espelhadas, Alice lançou o vídeo Todavia. Só que esse traz imagens gravadas durante o dia, com cores tão vívidas quanto permite a iluminação tropical.
Na verdade foi esse vídeo que me deu a ideia de escrever o post. Eu acordei pensando em falar do trabalho da Alice aqui no B9, quando me deparei com o post “Mirror City: timelapse transforma paisagem urbana em caleidoscópio”. A ideia dos dois vídeos (“Todavia” e “MirrorCity”) é semelhante, mas o resultado completamente diverso.
O trabalho de Michael Shainblum, mostra metrópoles com prédios acinzentados, suas imagens lembram circuitos elétricos. Já Todavia capta uma cidade com telhados de barro, coloridas barracas de sol e um ritmo mais suave. “Todavia” foi o primeiro premiado do Festival Vivo Arte.Mov em 2012.
As trilhas sonoras são de bandas brasileiras que valem a pena conhecer: Constantina e Labirinto.
Post originalmente publicado no Brainstorm #9
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Aug
01
Everything You Need to Know About Motorola’s Moto X and Its Marketing
Posted in: Uncategorized
Motorola unveiled the heavily-anticipated Moto X Thursday, the company’s first smartphone developed since being acquired by Google last year. And unlike other smartphones on the market, the Moto X’s allure is mostly its looks rather than its technology.
Customers will be able to personalize their Moto X by choosing from 22 phone backs (four of which are actual wood), seven accent colors, a white or black face plate, a white or black wall charger and 16 or 32 gigabytes of memory. In addition, customers will be able to put a personalized 25-character message on the back of the phone. Four days later, the phone will be shipped directly to their homes.
The design-centric phone will be marketed more like a fashion accessory than a piece of technology, according to Motorola’s VP-global brand and product marketing Brian Wallace.
Aug
01
Social-Media-Management Firm HootSuite Raises $165 Million
Posted in: Uncategorized
Vancouver-based social-media-management company HootSuite has just raised an eye-popping $165 million during its Series B round.
The investment signifies a big vote of confidence in the business of making social-marketing software by a couple of investors who ought to know. Leading the round is Insight Venture Partners, an investor in Twitter and Tumblr, and participating is Accel Partners, an early investor in Facebook. (The third participant is OMERS Ventures, the investment arm of the Ontario Municipal Employees Retirement System. It invested $20 million in secondary funding in HootSuite last year, which let a group of employees and early investors cash out.)
Aug
01
BBH Interns Have Cronuts to Share, but Only If You Donate to NYC’s Food Bank
Posted in: Uncategorized
Hey, you, person who will spend $20 per pastry to a pastry scalper to get your hands on the newest hottest pastry invention. Or you, person who cries because you couldn't get your hands on one, because other people ate them all, even though you were really looking forward to it. Do humanity a favor and spend your extra money and emotional energy on feeding the hungry. Hell, you might even get your grubby paws on a Cronut after all. (For the ignorant, that's a cross between a croissant and a donut, natch.) "The Cronut Project," spearheaded by some BBH New York interns, partnering with NYC Food Bank and Cronut inventor Dominique Ansel, features a daily raffle—with the donor who pledges the most money, plus another random donor, getting a free Cronut. It all ends tomorrow, after which you'll have to buy a plane ticket to South Korea so you can get a Dunkin Donuts knockoff. Photo via.
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