Which is Better for Agency Talent — Giant Holding Companies or Independent Shops?


The mega-merger between two already-giant agency holding companies, Publicis Groupe and Omnicom Group, is swelling the support for independent shops. Agencies that don’t answer to multinational holding companies are more agile, the argument goes. They can be more creative, move more quickly and display more entrepreneurial spirit. So they’re clearly better places for talent, right?

Having worked on both sides, though, I can tell you that one mode is not better than the other. They are just different.

I have spent approximately half my career working under the banners of Publicis and Omnicom, and more recently have had the experience of working at Edelman, a global but independent company.

Continue reading at AdAge.com

McDonald’s – Loose Change Menu

Créée par DDB Sydney avec Cameron Hoelter à la création, voici la récente campagne publicitaire de « McDonald’s » pour le développement de produits destinés aux petites faims, abordable et achetable avec la monnaie trouvée dans le fond d’une poche. Une jolie campagne à découvrir en images dans la suite.

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Missing Children Europe: Did you see her?

Advertising Agency: 10, Belgium
Creative directors: Olaf Meuleman, Jeroen Goossens
Copywriter: Stephanie Van Tichelt
Art Director: Charis Verrept
Account: Anke Berckmans
Illustrator: timvandenbroeck.com

Land Rover: Amazon

Advertising Agency: Ben-Natan Golan, Hertzelia, Israel
Creative Director: Tzur Golan
Art Director: Uzi Shapira
Copywriter: Michal Shomrat
Account manager: Carmit Redlich
Published: July 2013

Land Rover: Antarctica

Advertising Agency: Ben-Natan Golan, Hertzelia, Israel
Creative Director: Tzur Golan
Art Director: Uzi Shapira
Copywriter: Michal Shomrat
Account manager: Carmit Redlich
Published: July 2013

Land Rover: Sahara

Advertising Agency: Ben-Natan Golan, Hertzelia, Israel
Creative Director: Tzur Golan
Art Director: Uzi Shapira
Copywriter: Michal Shomrat
Account manager: Carmit Redlich
Published: July 2013

Kelly Bundy Rocked the Miniskirt But Christina Applegate Rocks Fruitwater

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OK, First of all, Christina Applegate is 41. Let that sink in for a minute. 41. Got it? 41. It seems just yesterday she was 18, all sexed up as Kelly Bundy wearing tight miniskirts and crop tops on Married With Children giving men of all ages something pleasurable to think about while trying to go to sleep on a lonely night.

At 41, the woman is still scorchingly hot but as a mom she tends to shy away from the short skirts and crop tops preferring, instead, more conservatively elegant mommy-wear.

Now, Applegate can be seen in a new Zambezi-created campaign for Coca-Cola’s Glaceau Fruitwater, the brand’s zero-calorie fruit-flavored line of water.

In a series of print ads, Applegate can be seen joyfully consuming a bottle of Watermelon Punch. Clad in a sleeveless white dress and minimalist pink belt, Applegate radiates dignified beauty. But don’t let that look fool you. Soon she will be seen reprising her role as Veronica Corningstone in the upcoming Will Ferrell film Anchorman: The Legend Continues.

Check out the ads below or, if you prefer the miniskirt-rocking version of Applegate, be sure to visit this Miniskirt Monday tribute “honoring one of the greatest miniskirt wearers in TV history.”

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Cheated-On Man Posts Craigslist Ad Offering Great Deal on His ‘Bed of Lies’

In the tradition of amusingly written Craigslist ads, here's one from a brokenhearted San Francisco man who is selling the bed on which he and his girlfriend (UPDATE: or perhaps his boyfriend?) slept—until he or she cheated on him. At $150, the Simmons Beautyrest mattress is "priced to move," the man says. Here are some gems from the listing:

• $150 and it's yours. No catch. Get this fucking mattress out of my life.
• It's three years old, and feels like you're sleeping on a fucking cloud—even when you're unknowingly sleeping next to a lying cheater.
• For 6-8 hours every night you'll forget that you're sleeping next to a sociopath.
• Don't agree to $150 and get to my house and offer $100. Because that would make you a lying cheater.
• Not a deal-breaker, but it would help immensely if you looked like my ex as I would love to see an entitled, Ivy-League educated asshole struggle with this thing.
• Priority will go to those who can come get this literal bed of lies today, as I've got the entire Fiona Apple and Alanis Morissette discographies to get through.

Full text of the ad below. Via Happy Place.

Come get this Plush-ass queen Simmons Beautyrest out of my life – $150

The pain of my broken heart now means less back pain for you! This is basic law of transference type shit. I'm pretty sure the physics work out, but then again—I paid my college roommate who was a scholarship student to do all my take home exams so I can't be entirely sure.

So here's the deal: $150 and it's yours. No catch. Get this fucking mattress out of my life.

It's a plush queen-sized Simmons Beautyrest. It's three years old, and feels like you're sleeping on a fucking cloud—even when you're unknowingly sleeping next to a lying cheater. In a bad relationship and have to lie next to the constant reminder that you didn't go to grad school so that you could move and get engaged? Then this is the bed for you, it will get you to fucking REM and for 6-8 hours every night you'll forget that you're sleeping next to a sociopath. There are no stains, and this thing hasn't seen action in a while.

I thought about giving it away for free, but then I figured, what the hell—sell the bed, and go buy a Fleshjack and a handle of whiskey. And that's how I settled on $150. This thing is priced to move. It's worth much more than the price, and I figure that even someone who is looking at Craigslist on a Tuesday morning could easily afford it. So don't email me with your lowball offers. And don't agree to $150 and get to my house and offer $100. Because that would make you a lying cheater, and I would rather set the mattress on fire and throw it out of the window rather than sell it to you. Seriously, I will lose it.

Priority will go to those who can come get this literal bed of lies today, as I've got the entire Fiona Apple and Alanis Morissette discographies to get through.

And no, I won't help you get it out to your car. There are only eleven steps up to my apartment. You figure it out. I was going to sell the mattress for $200 but I figured it was worth the $50 to watch someone else have to struggle over this oppressive burden. Not a deal-breaker, but it would help immensely if you looked like my ex as I would love to see an entitled, Ivy-League educated asshole struggle with this thing. But totally not necessary.


    

LG aims to bounce back with ‘It’s All Possible’ brand identity

LG Electronics has unveiled a new brand identity and strapline ,’It’s All Possible’, promising to highlight its “dedication to delivering differentiated values and experiences” to consumers.

ESPN Xgames: Born Free

Since the mid-90s the Xgames, a competition created and broadcasted by ESPN has helped take sports such as Skateboarding and BMX into the mainstream. Since it’s first edition in 1995 various sports have been added to the games, and generations and generation of fearless atheletes (read: absolute nutcases) have been crowned champions. So with the Xgames turning 18 this summer, and therefore reaching adulthood, ESPN has decided to celebrate this special birthday by releasing film starring female skateboarder Karen Jonze.

Advertising Agency: Africa, Brazil
Creative Directors: Rodrigo Saavedra, Vico Benevides
Copywriter: Rodrigo Saavedra
Art Directors: Estefanio Holtz, Diego Lauton
Chief Creative Officer: Sergio Gordilho
Agency Producer: Mariane Goebel
Director: Rodrigo Saavedra
Production Company: Landia
Producers: Carol Dantas, Seba Hall
DOP: Pierre de Kerchove
Editor: Tiago Gil
Grading: Psycho n’look
Sound: Antfood

Project Lembrar: Marriage

Alzheimer’s erases even when what you never thought you would forget.

Advertising Agency: Z+ Comunicação, São Paulo, Brazil
Executive Creative Director / Creative Director: Manoel Zanzoti
Senior Art Director: Danillo Ferrari
Senior Copywriter: Zé Ricardo Novoa
Account Director: Renata Vieitas
Client Team Director: Rose Lima
Retoucher / Photographer: Boreal
Art Buyer: Alice Imamura

Project Lembrar: Graduation

Alzheimer’s erases even when what you never thought you would forget.

Advertising Agency: Z+ Comunicação, São Paulo, Brazil
Executive Creative Director / Creative Director: Manoel Zanzoti
Senior Art Director: Danillo Ferrari
Senior Copywriter: Zé Ricardo Novoa
Account Director: Renata Vieitas
Client Team Director: Rose Lima
Retoucher / Photographer: Boreal
Art Buyer: Alice Imamura

Project Lembrar: Son

Alzheimer’s erases even when what you never thought you would forget.

Advertising Agency: Z+ Comunicação, São Paulo, Brazil
Executive Creative Director / Creative Director: Manoel Zanzoti
Senior Art Director: Danillo Ferrari
Senior Copywriter: Zé Ricardo Novoa
Account Director: Renata Vieitas
Client Team Director: Rose Lima
Retoucher / Photographer: Boreal
Art Buyer: Alice Imamura

Photorealistic Paintings of Eyes

L’artiste indonésien Veri Apriyatno présente sa nouvelle série de dessins faits à l’acrylique et au fusain, tellement réalistes qu’on dirait des photographies. Intitulée Le Témoins, ils représentent des yeux d’un détail incroyable dans lesquels se reflète le monde alentour. Des dessins véritablement bluffants à découvrir.

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Koepke Takes Creative Reins at SapientNitro, North America

Well, guess this isn’t totally breaking news at this point but Gary Koepke, who co-founded (along with now-Hill Holliday EVP/CCO Lance Jensen) Boston’s now-defunct Modernista!, is moving up the charts at SapientNitro. Just over a year after joining the latter agency as VP/global executive creative director, Koepke is being bumped up to the big chair as he’s been appointed as chief creative officer, North America for SapientNitro. He fills a role that’s been open since Kathy Delaney left in June 2011.

Regarding taking the helm at the agency of “idea engineers,” Koepke says in a statement, “Joining SapientNitro a year ago started as an experiment and turned into a renaissance. I found in SapientNitro the disruptive spirit and focus on the future needed to truly innovate in the agency space that I thought I’d only be able to find by pursuing another start up.” Along with his new CCO role, Koepke, who has led creative on Chrysler, Fiat and Florida tourism efforts during his time at SapientNitro and remains based out of Boston, will also join the agency’s Global Creative Council. Along with his ad career, which also included helping up open W+K New York, Koepke also worked outside the industry as founding creative director for Vice and directing music videos for David Bowie and U2.

New Career Opportunities Daily: The best jobs in media.

Hot Wheels Truck Drives Through Amber Waves of Carpet in Great Ogilvy Ad

Hot Wheels has done a lot of cool advertising lately, but you have to love the wonderful simplicity and craft of this new poster from Ogilvy & Mather in Mumbai for the toy carmaker's Safari series. It was written and art directed by Pramod Chavan. Credits below.

CREDITS
Client: Hot Wheels
Agency: Ogilvy & Mather, Mumbai, India
Chief Creative Officers: Abhijit Avasthi, Rajiv Rao
Executive Creative Directors: Vijay Sawant, Manoj Shetty
Creative Director: Minal Phatak
Art Director, Copywriter: Pramod Chavan
Photographer: Avadhut Hembade
Account: Ajay Mehta, Konkana Ghosh


    

Advertising Jobs: McMurry/TMG, Ad Age, Sterling-Rice Group

This week, McMurry/TMG is hiring a telemarketer, while Ad Age needs an Asia editor. Sterling-Rice Group is seeking a copywriter, and Pixability is on the hunt for a director of professional services. Get the scoop on these openings and more below, and find additional just-posted gigs on Mediabistro.

Find more great advertising jobs on the AgencySpy job board. Looking to hire? Tap into our network of talented AgencySpy pros and post a risk-free job listing. For real-time openings and employment news, follow @MBJobPost.

New Career Opportunities Daily: The best jobs in media.

Durex: Protect Yourself

Production Company: Supply and Demand, USA
Executive Producers: Tim Case, Charles Salice
Director: Paul Santana
Producer: Brad English
DP: Greg Daniels, Paul Santana
Editorial: Beast Detroit
Editor: Stewart Shevin
VFX: The Stable, Joe Laffey

Um “Super Mario” moderno, segunda fase

Há pouco mais de ano, Blumasters mostrou como seria uma versão moderna de “Super Mario” sem deixar de lado o charme dos gráficos 8-bit.

Agora, ele lançou a segunda fase do game seguindo o mesmo princípio. Os mesmos sprites, mas com efeitos sonoros e visuais atuais.

À época eu disse que era melhor que tudo que a Nintendo estava fazendo. Um ano depois, acho que a afirmação faz ainda mais sentido.

Super Mario

Brainstorm9Post originalmente publicado no Brainstorm #9
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The Sunday Times: Fashion Royalty Kate

The Sunday Times.
Best dressed list.

Advertising Agency: Grey, London, UK
Executive Creative Director: Nils Leonard
Creative Director: Dave Monk
Copywriters / Art Directors: Lex Firth, Jamie Starbuck
Art Buyer: Shaun Musgrove
Account Supervisor: Tamsine Foggin
Advertiser’s Supervisor: Nick Stringer
Account Manager: Albert Ponelle
Senior Planners: Matt Gladstone, Hamish Cameron