Hasta La Creative!

Vancouver-based social-media-management company HootSuite has just raised an eye-popping $165 million during its Series B round.

The investment signifies a big vote of confidence in the business of making social-marketing software by a couple of investors who ought to know. Leading the round is Insight Venture Partners, an investor in Twitter and Tumblr, and participating is Accel Partners, an early investor in Facebook. (The third participant is OMERS Ventures, the investment arm of the Ontario Municipal Employees Retirement System. It invested $20 million in secondary funding in HootSuite last year, which let a group of employees and early investors cash out.)

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