Andrey Lobov Studio : Andrey Lobov’s Identity

Advertising Agency: Saatchi&Saatchi, Kiev, Ukraine
Creative Director: Kirill Chistyakov
Senior Art Director: Konstantin Schneider
Designer: Aleksandr Litvin

Loving Mother Smothers Son in Taco Bell’s Smothered Burrito Ad

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Who doesn’t love the attention of a doting mother every once in a while? And the loving attention of a doting mother becomes ever more important when you’re one of the 24% or so of 20-34 year olds living at home.

Deutsch LA gives nod to this statistic in a new Taco Bell commercial — perfectly titled Smothering Mother — which promotes the brand’s Smothered Burrito. In the ad, mom buzzes about tending to her son’s every need with rapid fire questions and commentary.

Infographic: what annoys us most about your brand on social media?

Are we a nation of pedants? The answer is most resoundingly yes, at least if you go by this piece of research into what annoys people most about brands on social media.

Don’t Fear the Hopper: Dish Loses More TV Customers Than a Year Earlier


Dish Network and Charter Communications have posted second-quarter results hurt by video-subscriber losses and programming costs.

Dish Network, the third-largest pay-TV company by customers, and Charter, the eighth-biggest, both may look to combine with competitors as a way to gain leverage in negotiations with TV networks to carry their programming, according to Paul Sweeney, an analyst at Bloomberg Industries. Both companies reported second-quarter losses today.

“The logic seems to be that challenging subscriber trends only highlight the need for consolidation to drive down costs in a mature industry,” Mr. Sweeney said.

Continue reading at AdAge.com

In CollegeHumor’s Panhandling Stunt, the Joke’s on Vitamin Water

Not sure what the endgame for this Vitamin Water subway "prank" was, since it's basically a comedy video onto which the brand rivet-gunned its "Make Boring Brilliant" tagline. Still, two things immediately caught my eye. First, all the regular commuters gritting their teeth when they hear “may I have your attention please,” because homelessness on public transit is something of a medicine show these days. Second, the subway bragger's shtick went on way too long, and his audience figured out what he was doing well before he finished up and left them alone. Hard to call this a prank, really—it's more of a stunt. Plus, maybe a sugar-water brand's energy would be better spent actually helping the homeless than making fun of them.


    

Rooster Outpunches James Franco…Sort of

I’m the Rooster guy apparently and I’m back to cover some more irreverent Rooster shenanigans. The above video, “How to Take a Punch,” epitomizes what a side project should be: easily digestible, fun to watch, and humorous. A slow-mo gif of James Franco taking a punch to the face has been making the blogging rounds before his Comedy Central roast airs on Labor Day. Vice co-founder/Rooster boss Gavin McInnes decided to join in on the slow-mo fun and take a harder punch to the face. The result is a side-by-side 13-second video comparison of the punches that is probably too stupid for its own good. Something makes me think Rooster likes that. These guys seem to have fun in the office.

After the jump, you can watch a longer video of people getting punched in the face slowed down to 1000 frames per second. It’s violently elegant and directed by Cody Kern, a man who has no relation to Rooster. As you watch, feel free to let the catharsis of watching others get walloped improve your day. Jiggling jowls have the affect on people.

continued…

New Career Opportunities Daily: The best jobs in media.

Push-Up Bra Model Strips to Reveal…OMG!!!

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Not nearly as elegant as androgynous model Andrej Pejic selling push-up bras for Dutch retailer Hema and — let’s be honest — not really trying to, Japanese lingerie brand Wacoal employs a bit of a curve ball in this commercial for its own line of push-up bras.

Buzzfeeds’ Copyranter feels the ad is a bit too long and drawn out. We think it works. It keeps you wondering…or not wondering until, well, you do begin to wonder what’s happening. And that intrigue is what makes it, and any good ad, interesting.

Almost 3 million YouTube viewers seem to agree.

Liberty hits back against Home Office’s ‘racist’ van

Liberty, the civil liberties and human rights campaign group, has launched a mobile billboard to hit back at
the Home Office’s anti-illegal immigration mobile campaign.

Top 20 Trends of the Day – From Outrageous Hairstyle Trends to Modern Inflatable Furniture (TOPLIST)

(TrendHunter.com) Today’s top trends hone in on some of the hottest hairstyle trends in fashion. While the ombre look has remained relevant and increasingly popular in hair salons all over the world, a remix of…

Pixar Typography Book

Récemment diplomée en Media and Graphic Design à l’Indiana Wesleyan University, Rachel Krueger a imaginé une série de visuels reprenant des repliques célèbres tirées des différents films d’animation Pixar. Des créations typographiques très réussies à découvrir dans la suite.

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Andrey Lobov Studio: Identity

Advertising Agency: Saatchi&Saatchi, Ukraine
Creative Director: Kirill Chistyakov
Senior Art Director: Konstantin Schneider
Designer: Aleksandr Litvin

Taco Bell Expands Breakfast Test With New Menu Items, Ads


Yo quiero breakfast?

Taco Bell is expanding its test of breakfast — including a waffle taco — on Aug. 8 in Chattanooga, Tenn., and Omaha, Neb., bringing it a step closer to a potential national rollout. And, for the first time, the company is planning on advertising its “First Meal” menu.

The waffle taco, until now testing at only a handful of locations in California, garnered a lot of attention on social media earlier this year. The breakfast menu will also contain less exotic-sounding fare, including a fruit-topped yogurt parfait and fruit-topped oatmeal.

Continue reading at AdAge.com

Payment Terms Survey: Majority of Marketers Still Paying Agencies Within 30 Days

Despite big marketers like Procter & Gamble and Mondelez announcing they would extend payment terms for agencies, the majority of shops are still being paid by clients within a month’s time, according to a new survey of nearly 100 prominent ad agencies.

The study was conducted by the 4A’s and polled member agencies. It also reported on TV network billing practices covered by 282 agency-client arrangements. Those that shared information tended to be big players; of the 93 agencies that participated in the study, over 70% are members of large holding companies.

According to the study, the vast majority of marketers still pay their agencies in 30 days or less and 83% of agency network TV invoices are paid by the client in 30 days or less; 70% of agency production invoices are paid by the client in 30 days or less; and 69% of agency commission and fee invoices are paid in 30 days or less.

Continue reading at AdAge.com

AEG: Noah’s Ark

Saves every big meal. The AEG oven with an enormous 74 liters of interior space.

Advertising Agency: McCann Erickson, Tel Aviv, Israel
Creative Director: Itay Galon
Art Director: Eyal Segal
Copywriter: Udi Avital
Illustrator: Alex Melnik
Published: July 2013

Sound-Enhancing Tablet Speakers – This iPad Speaker is Both Portable and Loud (GALLERY)

(TrendHunter.com) Playing loud music is always a fun way to get a party started, and this iPad speaker by SoundBender is an easy way to turn your iPad into a full sound system.

Using a magnet to ensure it stays on,…

Domino’s Jumps on the Startup Bandwagon

Domino's has joined the chorus of voices praising tech and innovation and start-ups (three of the key squares in Media Buzzword Bingo) with its “Powered by Pizza” campaign. It posits that most creative endeavors are fueled by pizza. To that end, the brand is sending $500 gift cards to a handful of startups. It's also partnering with fundraisers on Indiegogo to offer smaller gift cards as rewards to donors if and when selected projects reach their respective goals. Gotta say, the brand is absolutely right about pizza being a staple food of people sacrificing sleep and nutrition in the name of progress. Not Domino's Pizza though—it's awful. Photos of the brand's "Pizzavestment" kit after the jump. Agency: Crispin Porter + Bogusky.


    

Vintage City Map Umbrellas – The London Vintage Map Umbrella Keeps You From Getting Wet or Lost

(TrendHunter.com) If you are absolutely obsessed with both London and cute rain gear, then the London Vintage Map Umbrella is perfect for you.

This umbrella looks like a simple, minimalist black umbrella from afar,…

McGarryBowen, ECD, CFO Part Ways

Hmm, well, we’ve received a few tips about this today, and now a phone call has confirmed that Danny Gregory, who has spent nearly a decade at McGarryBowen and most recently served as executive creative director/managing partner, is no longer with the Dentsu-owned agency. You can read his blog post after the fact here.

We’re awaiting some official comment on this, but in the meantime, along with Gregory’s departure, you can see on the leadership board of McGB’s New York office that Erik Vukmirovich is no longer with the agency. Vukmirovich has spent the last eight years at McGarryBowen, worked out of the NYC branch and served as partner/CFO/COO. According to the site, he’s now been replaced by global CFO, Christine Moore. During Gregory’s time at McGarryBowen, the 30-year ad vet, who’s also a published author, created campaigns for a range of clients including Pfizer, JPMorgan Chase, The Wall Street Journal and Chevron. Prior to his lengthy stint at McGB, Gregory served as a copywriter for the likes of Ogilvy and Y&R.

New Career Opportunities Daily: The best jobs in media.

Domino’s celebra os momentos de inovação que são acompanhados por uma pizza

Você que já passou diversas noites trabalhando em um projeto, estudando, criando algo, certamente já teve a companhia de uma pizza em momentos cruciais. Esse é o mote da nova campanha de Domino’s.

Já vi algumas campanhas de café utilizando esse insight, mas cabe muito bem também para a marca, ainda mais da forma como pretendem estender o conceito. No comercial, a Domino’s celebra os momentos de criação e inovação abastecidos por uma pizza, dizendo que uma grande ideia, uma música, um filme ou uma tecnologia, por exemplo, poderiam nem existir caso não fosse a ajuda desse alimento fundamental para a sobrevivência humana.

Assinando com “Powered by Pizza”, o filme incentiva as pessoas compartilharem posts e fotos no Facebook, Twitter, e Instagram com a hashtag #poweredbypizza, num desses raros casos em que a proposta de viralização com conceito de marca realmente faz sentido e pode agradar a audiência.

A criação é da Crispin Porter + Bogusky.

Powered By Pizza

Brainstorm9Post originalmente publicado no Brainstorm #9
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Sign Language

Le photographe américain Marc Shur a toujours été attiré par les vieux panneaux et différentes enseignes qu’il a pu rencontrer. Avec de superbes clichés, ce dernier immortalise des créations typographiques ayant pour certaines plusieurs décennies. Une sélection d’images issue d’une série « Sign Language » toujours en cours.

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