Hasta La Creative!

Despite big marketers like Procter & Gamble and Mondelez announcing they would extend payment terms for agencies, the majority of shops are still being paid by clients within a month’s time, according to a new survey of nearly 100 prominent ad agencies.

The study was conducted by the 4A’s and polled member agencies. It also reported on TV network billing practices covered by 282 agency-client arrangements. Those that shared information tended to be big players; of the 93 agencies that participated in the study, over 70% are members of large holding companies.

According to the study, the vast majority of marketers still pay their agencies in 30 days or less and 83% of agency network TV invoices are paid by the client in 30 days or less; 70% of agency production invoices are paid by the client in 30 days or less; and 69% of agency commission and fee invoices are paid in 30 days or less.

Continue reading at AdAge.com