Hasta La Creative!

It is confirmed. Humans are wild animals with very strange habits. This new campaign from Chiel and production company six01 use the nature documentary approach to examine the “tabitat” of the (obsessively) connected generation.

One “resplendent” woman, a Wan-de-rus, is one of the most graceful migratory specimens to ever roam the earth. Another group of humans, labeled Con-nect-i-cus, are are “known for their hunting and gathering”…and their social media skills. And a man — in this case, the Re-lax-i-cus — is “one of nature’s serene and tranquil creatures” who’s tablet is naturally synchronized with his Galaxy phone.

It’s all mildly humorous but also telling that brands know full well humans all just a bunch of lemmings at their beck and call and with enough money they can convince them to do whatever it is they want them to do whenever they want them to do it. In that respect, humans aren’t very wild. Rather, they are caged apes who are trained (tortured?) until they perform as instructed. Which, of course, is the really basic goal of any good brand marketer. So in that respect, it would appear Samsung (and every other technology brand) has done it’s job very, very well.

Some say it’s the most important generation but often times traditional marketing tactics don’t cut it when you’re trying to share your brand story with social-savvy millennials. Corroborating that notion is a new study of millennials from SocialChorus which shows that just 6% of millennials consider online advertising to be a trusted source for product information.

So how’s a marketer supposed to reach this illusive, ad-averse group? Well, it’s easy and the Adrants Whitepaper series has the answer for you.

Download this report now to learn:

• How millennials prefer to interact with brands (hint: they’ve mastered tuning out your social advertising)
• Who 95% of millennials trust for product information
• How to power millennials to advocate for your brand and share your story with their peers

With all the press attention over the past few weeks, its no surprise “Camp Gyno” landed on the Viral Video Chart with an impressive 4.6 million views. Joining the girls at camp was the first burst of back-to-school ads to hit the chart from Best Buy, Nike and Adidas last week.

Best Buy continued its theme of “America’s techfitter” in a spot from Crispin Porter + Bogusky that emphasizes Best Buy’s personal touch. Nike and Adidas, meanwhile, rolled out spots with sports celebrities Blake Griffin and Leo Messi to give their kicks a boost.

These campaigns are landing a month after retailers began their back-to-school and back-to-college promotions. Walmart, Apple and a handful of clothing brands started their promotions before July 4, hoping to get a jump-start on the second biggest shopping season of the year. While this season is expected to rake in $84 billion, the National Retail Federation expects spending to decline by 13% as families with school-aged children dole out about $634 on apparel and supplies, $50 less than last year.

Continue reading at AdAge.com

Le photographe parisien Adrian Skenderovic présente sa nouvelle série « Lost Hoops ». On y découvre des terrains de baskets vides, dans une nature luxuriante. Même si personne ne joue, chaque panier bricolé a sa propre personnalité et témoigne d’une passion pour le basketball, dans les endroits les plus reculés.

Well, as you may have heard, Darren Moran has officially joined Havas Worldwide’s New York office as its new chief creative officer. Once again, we’ve obtained a memo (confirmed legit), this time sent from Havas global president Andrew Benett (who also doubles as NY CEO) to staff just a couple of hours ago regarding Moran’s arrival. The newly minted CCO most recently spent his second tour of duty at BBDO New York, which he rejoined just last fall as executive creative director. During his career, the creative exec also served as EVP/chief creative officer at Draftfcb NY.

Anyhow, feel free to check out Benett’s memo, which also mentions a few other key leadership notes, in full after the jump.

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New Career Opportunities Daily: The best jobs in media.

Le studio Atelier Heiss Architects a réadapté cette maison à Vienne en gardant la façade d’origine mais en créant en parallèle un intérieur et un jardin résolument moderne, amplifiant ainsi le contraste entre les deux types d’architecture. Un très beau projet de rénovation à découvrir en images dans la suite.