Hasta La Creative!

Kids have the oddest perspective on things. For example: They're not even very racist! This truism is brought home once again in this video by the Fine Brothers, in which children between the ages of 7 and 13 are asked to react to Saatchi & Saatchi's famous Cheerios commercial with the interracial couple. And what do you know—they don't understand in the slightest why it might have been controversial. Comments remain disabled for the original video, which now has about 4 million views. They're enabled on the Fine Brothers clip, and are mostly positive—for now, at least.

Madison Avenue isn’t concerned over reports that Apple is talking with TV networks about a service that would help viewers skip commercials.

Apple wants to pay networks for the ad revenue they would lose, according to a report by former Wall Street Journal reporter Jessica Lessin. But media buyers say they don’t believe TV networks will go along.

“The networks are very unlikely to support any service with their linear feed that allows for commercial messages to be skipped even if they get some form of compensation,” said Rino Scanzoni, chief investment officer for WPP’s Group M, in an email. “This is not a viable economic model and subscribers to the system would not pay an adequate premium to compensate for it.”

Continue reading at AdAge.com

Jamba Juice is about to launch its largest marketing push yet, and it isn’t for a core menu item — it’s for the kids’ menu.

The chain earlier this year launched a kids’ menu that includes four nine-ounce fruit and vegetable smoothies, meant to be paired with two food items developed specifically for kids’: a Pizza Swirl with turkey or a Cheesy Stuffed Pretzel. Each pairing adds up to less than 500 calories, the company said.

For the first marketing effort for the kids’ menu, Jamba Juice is pairing up with Walt Disney Co. as the fast-food and beverage promotional partner for its upcoming animated film “Planes,” a spinoff from its “Cars” franchise. (Other promotional partners for “Planes” include American Airlines.)

Continue reading at AdAge.com

Le photographe anglais Rupert Jordan propose un point de vue original lorsqu’il présente les monuments londoniens. Sur les bords de la Tamise avec son petit Sony RX100, il capte les monuments depuis l’eau du fleuve, donnant l’impression que ceux-ci sont engloutis par les vagues. À découvrir en images.

Se a fotografia é um trabalho quase solitário, a fotografia no cinema é uma força tarefa. O Diretor de Fotografia trabalha em conjunto com o Diretor de Arte e mais uma equipe (ou não, dependendo do orçamento) para colocar na telona aquilo que o Diretor imaginou.

No Braincast 72 discutimos como funciona a cinematografia, os equipamentos, como trabalhar na área, os principais profissionais do ramo, e os grandes filmes celebrados pela sua fotografia. Carlos Merigo, Saulo Mileti e Guga Mafra conversam com o diretor e diretor de fotografia Júlio Taubkin, que explica o dia a dia e curiosidades da profissão.

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It’s not Nike, it’s not Adidas, it’s not Gatorade. But Anomaly’s latest spot for Dick’s Sporting Goods captures the athletic intensity worthy of such major sports advertisers — and then some. Continuing an idea the agency launched in a baseball-related spot in February, “Every Snap” throws the viewers straight into the heart of a tense football game, with the most minuscule of detail — from every player’s move to each referee whistle to every audience hurrah — palpable throughout.

Radical.Media’s Derek Cianfrance, who just finished shooting the feature “Place Beyond the Pines,” returned to direct, but the technique here differs from that used in the previous commercial. According to Anomaly Creative Director Seth Jacobs, while the baseball spot “Every Pitch” (see below) used a motion-control dolly track, the football ad required a tricked-out spider cam. “We kept it inches from the ground and had to customize the rig to make this possible,” Mr. Jacobs said. “A deflated soccer ball was inserted into the rig to act as a shock absorber to help make it smooth.”

And unlike the baseball spot, the latest ad posed more complicated challenges when it came to talent. “We had to choreograph 22 players as well as referees and coaches,” Mr. Jacobs said. “In the baseball ad there was basically no movement for what the camera was doing. This spot was, in effect, a ballet, where the camera was weaving in and out.”

Continue reading at AdAge.com

Vivemos em um mundo de mapas acessíveis, gerando localizações, informações e direções instantâneas sobre qualquer lugar. Mas quando nenhuma cidade coleta dados da mesa forma, nem desenha mapas de escala e simbologia iguais, temos um limite de conhecimento, nos limitando às comparações superficiais e muitas vezes erradas.

Richard Saul Wurman, o criador do TED, se uniu recentemente ao Jon Kamen (Radical Media) e Jack Dangermon (Esri) para criar uma solução ambiciosa: o Urban Observatory, uma instalação imersiva que traz à realidade dados comparativos de mais de 16 cidades ao redor do mundo, contemplando categoriais como trabalho, movimento, pessoas, público e sistemas.

“O objetivo é dar acesso livre aos dados e conteúdos de cidades do mundo todo.” – Wurman

Observando várias cidades de forma simultânea, usando dados de mesma linguagem, o projeto torna possível comparar informações como densidade de tráfego, características da população, distribuição geográfica, clima, entre outros, de locais distantes aos redor do mundo, posicionadas lado a lado e carregando as mesmas funções.

Lançado semana passada na Esri International User Conference 2013, além de uma instalação que irá percorrer algumas cidades do mundo, o Urban Observatory pode ser usado também por qualquer pessoa, a partir de seu website.

“As cidades também podem aprender com os erros de outras.” – Wurman

O projeto foi colocado à disposição de todos como uma forma de fazer a população entender a si mesma. É possível também participar da construção da base de dados usada para gerar os mapas, contribuindo com informações da sua cidade. Afinal, são as pessoas, seus movimentos, conexões e atividades que formam uma cidade e a reconfiguram a todo instante.

O que torna o Urban Observatory tão valioso é a possibilidade de visualizar e contextualizar dados em constante atualização, fazendo diferentes análises comparativas. Um museu ao vivo que enquadra todos os cantos do mundo para serem vistos por um único olhar, com visão muito mais ampla e embasada.

Post originalmente publicado no Brainstorm #9
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Why Silent on Snowden?

TANIA BRANIGAN / JONATHAN KAIMAN / GUARDIAN

While America was still in the throws of the Trayvon Martin case, Edward Snowden was quietly nominated by a Swedish professor for the Nobel Peace prize. As per usual, mainstream media organizations in the USA – like CNN, FOX and MSNBC – have chosen to ignore the nomination, unable or unwilling to articulate the nuance of the hero they’re paid to skewer on live television.

Stefan Svallfors, the professor who nominated Snowden for the peace prize, believes that the whistleblower’s “heroic efforts” prove that “individuals can stand up for fundamental rights and freedoms.” In his letter addressed to the Norwegian Nobel Committee, Svallfors wrote:

This example is important because since the Nuremberg trials in 1945 has been clear that the slogan ‘I was just following orders’ is never claimed as an excuse for acts contrary to human rights and freedoms.

In response to the nomination, WikiLeaks tweeted that the Nobel Peace Prize is corrupt, an instrument of foreign policy. But this is exactly what Svallfors is responding to, hoping that this nomination could “help to save the Nobel Peace Prize from the disrepute incurred by the hasty and ill-conceived decision to award US President Barack Obama [with the] 2009 award.”

Despite the silence on Snowden – the smears, the character defamations, the news cycle’s preference for more distracting, down-home-America story lines– the belief that Snowden is a whistleblower and a hero is emerging from all sides of the political spectrum, and gaining greater traction each day. While the mainstream media bangs us on the head again and again with the message that Snowden’s the bad guy, a majority of Americans are just not swallowing the Kool-Aid.

Though corporate-controlled and state-governed media outlets are engineered to keep the masses distracted and forgetful, the majority of Americans, in < a href="http://www.salon.com/2013/07/13/qa_with_glenn_greenwald_americans_reaction_surprising_and_gratifying/">Glenn Greenwald’s words, have been so riveted and disturbed by the NSA revelations that “they have just disregarded the message they’ve been bombarded with for six straight weeks now.”

Are Americans really starting to think for themselves, or are the puppet strings running from the White House to the media machine just too damn obvious to ignore anymore?

Read more on Adbusters.org

Café Café, Israel’s largest coffee chain, wanted to promote its message- Better Together. The solution – a campaign of café cafe searching for the best Israeli What’sApp group – the best “Parliament”.

Advertising Agency: Ecaliptoos, Ramata-Gan, Israel
Associate CEOs: Maor Chen and Dror Blumental
Marketing Manger for Cafè Cafè: Orit Ulman
Creative Director: Maayan Dar
Supervisor: Vicky Petel
Project Manager: Batel Diamant
Programming: Yossi Melamed
Content Strategist: Joel Ariel Shamir