New PlayStation 4 Ad Lets Users Bid on Video Game Characters’ Costumes, Props
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Like what you saw in “Greatness Awaits,” the first commercial for the highly-anticipated PlayStation 4 gaming console? Now you’ll be able to bid on the costumes and props used in the spot (so long as you’re skilled gamer who has logged countless hours on previous PlayStation iterations).
Gamers can now use their PlayStation gold trophies — digital memorabilia earned by accomplishing certain tasks within PlayStation games — to bid on the garb worn by actors in “Greatness Awaits.” The interactive campaign is aptly titled “Bid for Greatness.”
“Bid for Greatness,” developed by PlayStation’s creative agency of record BBH, not only extends the shelf life of the first piece of PlayStation 4 creative, it reinforces Sony’s attempt to market the PlayStation 4 as the preferred console for “serious” gamers. This group will now be able to use their digital currency to auction on real-life versions of their pixelated heroes’ costumes.
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