
Rolling Stone may take a hit at the newsstands over its cover story on one of the alleged Boston Marathon bombers, but provocative covers often encourage single-copy sales at the same time as they spark anger.
Bloomberg Businessweek, which garnered headlines for its phallic cover art last week, has seen its eyebrow-raising covers move at the newsstand, the company said. A cover story about airline mergers, illustrated by an image of two planes seemingly having sex, got a 35% lift in newsstand sales, the magazine said. A cover story about SnapChat, whose two versions each showed a scantily-clad model, saw a 30% boost at the newsstand.
“Over the past two years, our more buzzy covers have had a lift on newsstand of up to about 70% above the yearly average,” Alec Casey, head of circulation at Bloomberg Businessweek, said in an email.
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