Disgusting employee antics at fast-food restaurants are getting out of hand. The latest horror story comes from Columbus, Ohio, where two "sandwich artists" have been fired from Subway for behaving in particularly unartistic ways around the food. One reportedly urinated in a bottle and froze it in the company freezer. The other rubbed his genitals on some bread. (Insert $5 footlong joke here.) The Huffington Post's Weird News blog has more, in case you haven't already heard enough. Subway has issued this statement: "This isolated incident is not representative of Subway Sandwich Artists. These actions are not tolerated and the franchisee took immediate action to terminate the two employees involved." Your move, Arby's employee with no sense of boundaries.
Advertising Agency: Grey, Singapore
Chief Creative Officer: Ali Shabaz
Copywriter: Karn Singh
Art Director: Deng Yingzhi
Photographer: Vikram Kushwah
Art Buyer: Iskandar Abdul Kader
Account Supervisors: Fernando Beretta, Ines Etchenique
Advertiser’s Supervisor: Stefan Sallandt
Planner: Fernando Beretta
Head of Art: Tan Giap How
The Rabbit Hole: Evan Lim
Advertising Agency: Grey, Singapore
Chief Creative Officer: Ali Shabaz
Copywriter: Karn Singh
Art Director: Deng Yingzhi
Photographer: Vikram Kushwah
Art Buyer: Iskandar Abdul Kader
Account Supervisors: Fernando Beretta, Ines Etchenique
Advertiser’s Supervisor: Stefan Sallandt
Planner: Fernando Beretta
Head of Art: Tan Giap How
The Rabbit Hole: Evan Lim
Advertising Agency: Grey, Singapore
Chief Creative Officer: Ali Shabaz
Copywriter: Karn Singh
Art Director: Deng Yingzhi
Photographer: Vikram Kushwah
Art Buyer: Iskandar Abdul Kader
Account Supervisors: Fernando Beretta, Ines Etchenique
Advertiser’s Supervisor: Stefan Sallandt
Planner: Fernando Beretta
Head of Art: Tan Giap How
The Rabbit Hole: Evan Lim
TIAA-CREF has tapped The Martin Agency as its agency of record, after a review. The Richmond, Va.-based shop will be responsible for creative, strategy, and media-planning and buying duties.
The pitch was led by the asset manager’s chief marketing officer, Connie Weaver, who joined TIAA-CREF in 2010. She previously held various marketing and communications positions, including posts at Hartford Financial Services Group, BearingPoint, AT&T, Microsoft and McGraw-Hill.
She was assisted by search consultant Hasan & Co. with the review process.
“It’s not quite Carling,” says the butler as he offers a Carling to the nursery designer who has just completed his design for William and Kate’s royal baby nursery. The work, from Creature, reminds us its important to know the details before you embark upon work as important as this.
Last year, Channel 4 hit it out of the park with “Meet the Superhumans,” the stunningly powerful film it created in-house to promote its coverage of the 2012 Paralympics. The film, directed by Tom Tagholm out of Blink, featured shots of the athletes as they went about with their grueling training, and spliced that with jarring shots of how the athletes got their disabilities. It went on to win a Film Grand Prix at Cannes.
Now the channel is back with “Return of the Superhumans,” a film created for the Sainbury’s Anniversary Games, which brings together Olympic and Paralympic medalists to celebrate the anniversary of the 2012 Games. It’s not as surprising as its predecessor, but this spot gets a little more personal, superimposing bold quotable sentences (from the Paralympians) on top of black-and-white shots of the athletes running, working out and just being kick-ass.
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To hammer home the point The Effies are all about results and not Festival of Creativity-style Cannes Lions which honor work just because its creative, New Zealand agency Whybin\TBWA created a series of videos in which three New Zealand creative directors undergo polygraph tests. The work is part of the Results Don’t Lie campaign for the New Zealand Effies.
Participating in the videos are Y&R ECD Josh Moore, Colenso BBDO ECD Steve Cochran and M&C Saatchi ECD Dave King among others. In each video, the participants are asked several routine life questions and then questions about their work and the Effies specifically.
Of the genesis behind the campaign, Whybib\TBWA CCO Toby Talbot said,”Blame it on the increased importance of the two minute awards video. Blame it on scam ads. Blame it on the myriad categories at Cannes. Whatever the reason, hype and puffery has crept into so many creative award entries that the truth can become a little, how can I put it, distorted at times. The Effies, in contrast, is impervious to hyperbole because it relies so much on hard facts, data and concrete results. And results, as they say, don’t lie.”
There will be eight videos in all with an initial three released today. All the videos will be housed at ResultsDontLie.co.nz.
As part of the campaign, which will release videos leading up to the night of the awards, the polygraph examiner who conducted the video interviews, Gavin Wilson, will appear onstage during the awards and tests some of New Zealand’s biggest names in advertising live.
The Co-operative is running tactical royal baby ads across commercial radio stations owned by Global Radio, Bauer Media, Absolute Radio and Real & Smooth Ltd.
(TrendHunter.com) As children, many of us watched cartoons every Saturday and developed connections with the drawings on our screen; now, these grown-up cartoon characters allow you to experience what those friends…
Afin de se rafraîchir l’esprit durant l’été, le créatif Chungkong a imaginé une nouvelle série amusante de posters de glaces inspirées de l’univers des jeux vidéo et surtout du célèbre plombier Mario. Ces créations « Super Mario Ice Pops » sont à découvrir en images sur son portfolio et dans la suite de l’article.
Bucharest is many things. But one thing it is certainly not is Budapest. That's because Bucharest is the capital of Romania, and Budapest is the capital of neighboring Hungary. You could easily confuse them, of course, which is why Romanian candy bar ROM is out to end the confusion once and for all—with a new ad campaign from McCann Bucharest and MRM Romania.
As illustrated in the video below, it was all Michael Jackson's fault. In 1990, he started the trend by shouting "Hello, Budapest!" at his concert in Bucharest. In 1995, Iron Maiden did the same thing. They were followed by Morcheeba, Lenny Kravitz, Metallica, Ozzy Osbourne, Whitesnake and others. The problem reached comic proportions in 2012, when when 400 Athletic Bilbao fans missed the Europa League final after mistakenly flying to Budapest instead of Bucharest.
Bucharest didn't get mad, but now it wants to get even. Billboards have gone up in both cities, reminding everyone of which is which. A browser add-on adds the words "Not Budapest" next to every instance of "Bucharest." And fans on the ROM website are encouraged to share their Bucharest/Budapest stories and tag them #BucharestNotBudapest.
"It's a confusion that upsets us all, and if there is a brand that can take legitimate action towards this error, that brand is definitely ROM, because it's Romanian, authentic, daring and because it has BUCHAREST written on it," says client marketing manager Gabriela Munteanu. (You may remember ROM from the 2011 Cannes Lions festival, when it won two Grand Prix for a campaign that pretended to Americanize the candy bar, much to the horror of its fans.)
We will have an early indication of whether the Bucharest/Budapest campaign is working, as Iron Maiden returns to Bucharest on Wednesday as part of their current world tour.
Hmm. Nowhere near as awesome as a Lacta Chocolate love story but this Grey New York-created work for Downy which incorporates a cover of Alphaville’s Forever Young — that awesome early eighties, post punk-style ballad — comes as close as any detergent ad could.
Entitled Forever Downy, the ad is an ode to the clothes we wear because we live our life in them. And they have meaning. Especially that t-shirt you got at a concert which led to a hook up which led to a baby which led to you letting your child wear that t-shirt which started it all.
At the heart of the argument, Time Warner Cable claims CBS wants to charge fees 600% higher than it pays for the same programming in smaller markets.
In the memo, Mr. Moonves says Time Warner Cable has the money to pay higher fees.
“Cable is a very, very profitable business, and Time Warner Cable can certainly afford to pay CBS a fair rate for our programming without passing any added cost on to its customers,” he wrote. “According to its own billing statements, it is already charging its subscribers more than $20 a month for broadcast programming. CBS only realizes a tiny fraction of that, as do other broadcasters, and our costs for programming, news operations and sports contracts are growing all the time. In order to invest in this premium content, we need to be paid fairly for it. Yet we receive far less than channels that have nowhere near our popularity.”
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